First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

Range Rover Evoque - The power of presence

I just have to add in one of my rants here – what’s the deal with the branding?  It seems they’ve been on a mission to separate Land Rover & Range Rover.  In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

logo-landrover-main234

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

The Perfect Place to Parade the V8 Supercharged Engine of the Range Rover

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more.  Was it just an oversight?  And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

2011-09-25T13:23:14-04:00September 26, 2011|

The Range Rover Evoque Social Seat?? #rangerover

A classic Range Rover design cue, the rear two-part tailgate was thrown out the window when they released the Range Rover Sport back in 2006, and that design continues with the new Range Rover Evoque.  Various Evoque literature has mentioned a “Social Seat", described as such:

Versatile luggage stowage systems are made possible with the addition of loadspace stowage rails. A strap with an Inertia locking reel, which works in a similar way to a seat belt, is one feature which prevents movement of items in the luggage area. The rails can also support a ‘Social Seat’.

For years, Range Rover owners have sat on the edge of their tailgate to socialise at outdoor events. Land Rover has taken note and customers can now fold out a seat which acts like an open lower tailgate, providing comfortable seating for two . Coupled with the powered tailgate, the ‘Social Seat’ offers additional flexibility and convenience.

So I had asked around about this but as normal, no one answered back, so I had no real info until this video was released:

And here is a link to the video, cued up to 1:08 – it’s quick but you’ll see it.

rre-social-seat-up

rre-social-seat-mid

rre-social-seat-down

One last interesting point, this feature is nothing new, I saw this at either the New York or Detroit Autoshow back in 2005 on the Range Rover Sport, they call it a Sliding Loadspace Floor.  I’m the one making the jump and calling it the Social Seat, I could be completely wrong here and we still may not have actually seen the Social Seat.

Here it is on the Range Rover Sport:

sliding-loadspace

2011-08-07T22:23:18-04:00August 17, 2011|

Range Rover Evoque in Liverpool #rangeroverevoque

So it looks like Land Rover Range Rover put on a media day in Liverpool for the Evoque.  They’ve released their official shots from the day and you can find them toward the bottom of this post.

Professional photographer Matthew Hart happened to see this on his way to the Museum of Liverpool and got some great shots.  Thanks for letting us post them Matt!

Range Rover Evoque

 

Range Rover Evoque

 

Range Rover Evoque

 

Range Rover Evoque

 

Range Rover Evoque

 

Range Rover Evoque

 

Range Rover Evoque

 

Official Shots:

Range Rover Evoque - Duke's Dock (1)Range Rover Evoque - Duke's Dock (2)Range Rover Evoque - Duke's Dock (3)Range Rover Evoque - Duke's Dock (4)Range Rover Evoque - Duke's Dock (5)Range Rover Evoque - Duke's Dock (6)Range Rover Evoque - Edge Hill Tunnel (1)Range Rover Evoque - Edge Hill Tunnel (2)Range Rover Evoque - Edge Hill Tunnel (3)Range Rover Evoque - Edge Hill Tunnel (4)Range Rover Evoque - Edge Hill Tunnel (5)Range Rover Evoque - Edge Hill Tunnel (6)Range Rover Evoque - Edge Hill Tunnel (7)Range Rover Evoque - Edge Hill Tunnel (8)Range Rover Evoque - Media Drive (1)Range Rover Evoque - Media Drive (2)Range Rover Evoque - Media Drive (3)Range Rover Evoque - Media Drive (4)Range Rover Evoque - Media Drive (5)Range Rover Evoque - Media Drive (6)Range Rover Evoque - Media Drive (7)Range Rover Evoque - Media Drive (8)Range Rover Evoque - Media Drive (9)Range Rover Evoque - Media Drive (10)Range Rover Evoque - Media Drive (11)Range Rover Evoque - Media Drive (12)Range Rover Evoque - Media Drive (13)Range Rover Evoque - Media Drive (14)Range Rover Evoque - Media Drive (15)Range Rover Evoque - Media Drive (16)Range Rover Evoque - Media Drive (17)Range Rover Evoque - Media Drive (18)Range Rover Evoque - Media Drive (19)Range Rover Evoque in Indus Silver (1)Range Rover Evoque in Indus Silver (2)Range Rover Evoque in Indus Silver (3)

2011-08-07T23:29:00-04:00August 15, 2011|
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