Interesting Evoque marketing for the Chinese Market, no idea what they’re saying but it looks interesting. Website is so heavily Flash based, it’s annoying and doesn’t actually work in any iOS devices. But they do offer apps for iOS & Android.
http://www.theevoqueeffect.com/
PRICING & FUEL ECONOMY ANNOUNCED FOR THE ALL-NEW 2012 RANGE ROVER EVOQUE
With an impressive 28 highway MPG**, the Range Rover Evoque is the brand’s most fuel efficient model to date and will arrive in showrooms in Fall 2011 for $43,995*.
MAHWAH, N.J., JUNE 30, 2011- Land Rover revealed today that the
all-new 2012 Range Rover Evoque will have a starting price of $43,995* for the five-door, and $44,995* for the coupe. Both prices include Destination and Delivery.
As the lightest and most fuel efficient Range Rover ever, the
Range Rover Evoque sends a powerful message that the company is serious about sustainability and is determined to deliver vehicles that are both relevant and highly desirable. The Range Rover Evoque addresses the growing consumer need for more environmentally friendly vehicles.
The Range Rover Evoque achieves 28 MPG** EPA highway and 19 MPG** EPA city. This excellent fuel economy is the result of new efficiency technologies, lightweight materials, and environmentally conscious design.
Weight saving was a primary objective in the development of the
Range Rover Evoque, and engineers have applied a range of advanced lightweight materials to make this the lightest Range Rover model ever, with the five-door starting at just 3,680lbs (1,680 kg)***. Weight-saving technologies can be found throughout the bodyshell and chassis of the Range Rover Evoque, including a steel body structure with over 18%*** Boron/high strength steels in key load-bearing areas. Additional features include polymer and composite front fenders and tailgate, an aluminum hood, roof panels, front lower control arms and front/rear suspension knuckles, and a magnesium cross car beam.
As part of the comprehensive effort to minimize the car’s ecological impact, the Range Rover Evoque focuses on the use of more sustainable materials. Each vehicle uses approximately 35lbs (16kg)*** of recycled plastic material. Parts with recycled content include: headliner, center console, wheel arch liners, air cleaner, cooling fan and shroud, air ducting, side under trays, parcel shelf, engine cover and subwoofer box.
In addition, the metal interior trim on the center console and dashboard is produced from recycled aluminum. The trim fabric used on the headlining and pillars is produced from recycled polyester.
This vehicle will be sold in 160 countries worldwide with North American deliveries beginning in Fall 2011.
So, I think this is a new feature…
In this screenshot from a recent Evoque video, we see this:
Looks like we’ll now know who’s not wearing their seatbelts.
So I finally saw the Evoque in person and man is it small. But it is without a doubt the best looking vehicle in it’s segment. It really makes the German cars look old.
Land Rover put on an event in New York City on May 14th in Times Square. I happened to be in the city to see the Crosby & Nash concert, so it worked out nicely. They said the event was starting at 12PM and going until 12AM. I got there about 2PM or so and it just all seemed very messy.
It was great to see the Evoque up close. Then I was told I was too close and had to step back by a guy with an earpiece. There were no clear fencing or borders but I was told “DON”T SCRATCH THE CAR!”.
I wasn’t sure what the point of the whole thing was, it was called The Power of Presence. And if it was just there to get people to notice it, that’s fine but lose all the scaffolds and ladders and tents. It lost a lot of elegance because of all the support stuff. I just feel like a real Range Rover should stand on it’s own, they just had too much mess for basically just displaying one car.
When I was there at 2PM, only the Coupe was on display, the 5-door was under a blue cover.
When I retuned again at 11PM, the Coupe was gone and the 5-door was out.
The biggest difference between my 2PM visit and my 11PM visit was all the Range Rover Evoque informational cards that were littering the ground.
And apparently, I have given irrevocable consent to Land Rover using my image “Throughout the Universe”
Like I said, I wasn’t there all day, so I don’t know what I missed but the two times I was there, I was disappointed by lack of “elegance”, for lack of a better word, ha! I know they needed to photograph but let the car be the star of the event, not all the workers eating off the craft services table and the many, many ladders.
P.S. Overheard a middle-aged couple behind me, the husband telling the wife, I think that’s the new Land Rover. <—ha ha, “Land Rover”
