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Range Rover Autobiography Ultimate Edition – Full PR #rangerover #autobiography

With the embargo over, Land Rover has released the official press release and full high-res photos of the Range Rover Autobiography Ultimate Edition. There are a few neat items that I’ll point out in another post but for now, here’s the official word, with higher-res pictures at the bottom:

THE NEW RANGE ROVER AUTOBIOGRAPHY ULTIMATE EDITION

The most luxurious Range Rover ever debuts at Geneva Motor Show
First class levels of luxury for both driver and passengers
Rear cabin now includes Apple iPads* as standard
Hand crafted finest soft feel leathers and machined aluminium detailing
Super yacht inspired teak loadspace floor
Choice of the advanced LR-TDV8 or the effortless LR-V8 Supercharged
Priced at $170,000
Only 500 have been commissioned for buyers around the world, and fewer than 50 will be available in the US

Gaydon, Warwickshire, 9^th February 2011, the new Range Rover Autobiography Ultimate Edition, a hand-finished exclusive addition, will make its debut at the 2011 Geneva Motor Show.

The flagship model adds a handcrafted luxury interior, using specially selected soft feel natural leathers, to an interior renowned for being one of the finest in the automotive world.

The driver benefits from the recognisable command driving position offering excellent visibility and comfort, and the rear passengers now experience first-class-style accommodation never before seen in a Range Rover.

Two stand alone electric rear seats enhance space and comfort for the rear passengers, making the Ultimate Edition the definitive chauffeur vehicle. The addition of a rear console extension, including a machined aluminium laptop table and drinks chiller, and two Apple iPads* as standard (the first car to do so), takes the Range Rover rear seat experience to new levels of luxury.

The luxury theme extends to the rear load space, with a super yacht inspired teak floor with metal and leather detailing.

The interior story is completed with high-end semi-aniline leather seating and Oxford leather on the door casings, dashboard top and steering wheel. For the first time, Kalahari wood veneers are used on the facia and door top rolls and unique interior colourways of either dark cherry or Arabica are available

Two new unique exterior colours, either Roussillon Red or Otago Stone, are available along with body coloured door handles, dark atlas radiator grille and side vents to create a sophisticated finish. This Ultimate Edition is fitted with new and unique 20” multi-spoke diamond-turned alloy wheels, and unique tailgate badging. Customers also have the option of an Exterior Design Pack and deployable side steps.

The all-V8 engine line-up includes the superb new 4.4 litre LR-TDV8 Diesel engine with a new eight-speed transmission incorporating Drive Select with Paddle Shift as standard. This LR-TDV8 combines superior power with 313PS, 700Nm torque whilst delivering even lower fuel consumption and 14% less CO₂ emissions than its predecessor in line with the stringent EU5 emissions standards. The combined cycle fuel consumption of the new LR-TDV8 4.4-litre is just 30.1mpg, making this the first Range Rover ever to better 30mpg.

The 8-speed ZF automatic gearbox tuned by Land Rover engineers to combine silky smooth shifting with exceptionally rapid response and improved fuel economy, catapults the Range Rover from rest to 60mph in a mere 7.5 seconds and complete the 50mph-75mph dash in just 5.1 seconds.

The LR-V8 5.0 Supercharged engine is also available delivering awesome power and torque, 510PS and 625Nm, propelling the Range Rover from 0-60mph in a breath-taking 5.9 seconds.

Both variants come with Land Rover’s award-winning Terrain Response^TM system, which optimises the vehicle set-up for virtually all on-road or off-road driving situations, with five different settings to suit different terrains including new Hill Start Assist and Gradient Acceleration Control.

This Ultimate Edition was designed, engineered and manufactured in the UK and exclusivity is assured as each vehicle will be built to customer order only. 500 units will be produced and sold in over 20 markets globally.

Pricing will be announced by individual markets later this year.

Michael2011-02-25T13:44:47-05:00February 9, 2011|

Range Rover Autobiography Ultimate Edition #rangerover

All I can say is wow – this popped up on Autocar.co.uk and was a complete surprise. A new limited Range Rover Autobiography Ultimate Edition will be shown at the Geneva Auto show next month. With just 500 examples worldwide, and costing around £130,000, this will be the Ultimate Range Rover.

http://www.autocar.co.uk/News/NewsArticle/AllCars/255361/

http://www.whatcar.com/car-news/the-ultimate-luxury-range-rover/255363

For me it’s always about the interiors and seeing what we see here, it makes me even more excited about what they’re going to do on the all new Range Rover we’ll see in 2013. This is the kind of bespoke look we need. And those wood door toppers are a direct throw back to the 1981 Range Rover Vogue – Why didn’t we have that all along?? AWESOME – NEED MORE PICTURES! And those are iPads in the rear headrests. And it looks like it has the electronically retractable running boards too.

And for a quick throwback – here’s a spec sheet on the 1981 Range Rover with it’s wood door capping and Picnic Coolbox, just like the Ultimate!

So there it is – Range Rover Autobiography Ultimate

Michael2011-02-09T12:10:12-05:00February 9, 2011|

2011 Range Rover Supercharged–Latest official North American pictures #rangerover

Most of the official 2011 Range Rover pictures came out around the middle of last year, but they were focused on the TDV8 model with it’s 8-speed transmission & rotary gear selector. Here are the Land Rover USA official shots of the North American spec Range Rover Supercharged. I’ll add in the PR & spec sheet below for good measure.

Introducing the 2011 Range Rover: the most capable and luxurious SUV in the world

Class-leading V8 engines, a multi-talented 6-speed transmission, Terrain Response® upgrades and external styling enhancements all combine to ensure the 2011 Range Rover retains its crown as king of the luxury SUV segment.

The range-topping, 5.0-liter, 510hp supercharged and 375hp naturally-aspirated V8s deliver supreme performance. Their uncompromising, world-class performance is not accompanied by an increase in fuel consumption and emissions compared to their predecessors. These lightweight, direct injection engines combine benchmark efficiency with outstanding power and torque. Acceleration in the naturally aspirated car to 60 mph is reached in just 7.2 seconds, while for those who want the utmost in performance, the supercharged V8 will rush to 60 mph in a mere 5.9 seconds.

The 2011 model year Range Rover is further enhanced by improvements to the Terrain Response® system in the form of Hill Start Assist and Gradient Acceleration Control. Dynamically, the Range Rover is equipped with the last word in suspension systems by offering Adaptive Dynamics technology offering firm control of body motions through turns while providing the calm, composed ride Range Rovers are famous for.

Active safety aids include available Adaptive Cruise Control, Emergency Brake Assist, available Blind Spot Monitoring, available Automatic High Beam Assist and an available Surround Camera System. Detail improvements to the exterior include new ‘Jupiter’ grilles and side vents for the naturally-aspirated models. To celebrate the 40^th Anniversary of the introduction of the very first Range Rover, a new Autobiography Black 40^th Anniversary Limited Edition gives customers a more individual model to choose from.

Some 2011 highlights:

· Terrain Response® enhancements including Gradient Acceleration Control and Hill Start Assist

· Improved interior equipment levels with optional reclining rear seats and laminated privacy glass

· Revised exterior design features enhance Range Rover’s classic looks

· Optional Harman/Kardon 1200-watt, 19-speaker audio system

· 5.0-liter naturally aspirated V8 with 375 hp, 375 lbs-ft torque

· 5.0-liter Supercharged V8 with 510 hp, 461 lbs-ft torque

· Autobiography Black Limited Edition

(more…)

Michael2011-01-09T20:10:38-05:00January 19, 2011|

2010 Range Rover Print Ads #rangerover

Happy New Year Everyone!

I’ve collected a few of the more recent Range Rover USA advertisements lately and just wanted to post them up for all to see. As you’ll notice, the first one, an earlier 2010 example, still has the Land Rover logo. While the two newer “Perfect Place” ads have switched to “Range Rover” branding, but do still list the landroverusa.com website as opposed to the rangeroverusa.com site.

And me being me, you know I can’t let the little details go – in this last ad for the USA, check out the steering wheel shot in the top middle, don’t worry, I’ll blow it up below:

Untitled-1

Right there, you can clearly see the “down” shift paddle, currently only found on the 8-speed TDV8 Range Rover, the one that also has the Rotary Drive Selector, the same Range Rover model that is not available in the US. I just figure since this is clearly a US ad, couldn’t they have stuck to US only options?

One other little rant on this – I always love the way they used to reference Range Rover as just that, without a “the". In that last ad, they did it again – “ to applaud Range Rover”. However in that second ad above, “the” is back. They should just be confident and stick with it, it could have been easily re-worded to work.

Michael2011-01-04T10:00:00-05:00January 4, 2011|

Why can’t Range Rover advertisements be clever anymore? Can’t luxury and humor just get along? #rangerover

I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like ~~Land Rover~~ Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.

To start, here are a few from the Classic era: