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Next Range Rover Virtual Gauges better look like this #rangerover

As I’ve complained about many times before, the 12” TFT virtual gauge cluster that appeared with the 2010 Range Rover refresh, had better of been a beta test.  I believe it was a test of the technology that provided us a taste of what may come in the future.  In reality it provided nothing more then something to impress people with, the first time they see it, they can’t believe it.  Then when they hear it actually doesn’t do anything more then that, they all say the same thing – gimmick!

So today I read and watched about the new system Cadillac has coming and it just blew me away.

 

And here’s my hope, what we are seeing right now in our 2010 – 2012 Range Rovers is just a proof of concept and when generation two appears in the next Range Rover, it had better be a leap beyond what we’re seeing from Cadillac, since they’re just starting with the technology, right?

But don’t worry, I’m not holding my breath.

2011-10-12T22:40:13-04:00October 13, 2011|
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First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

Range Rover Evoque - The power of presence

I just have to add in one of my rants here – what’s the deal with the branding?  It seems they’ve been on a mission to separate Land Rover & Range Rover.  In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

logo-landrover-main234

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

The Perfect Place to Parade the V8 Supercharged Engine of the Range Rover

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more.  Was it just an oversight?  And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

2011-09-25T13:23:14-04:00September 26, 2011|
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2013 Range Rovers showing more rake?

Recently we heard that some Evoque design cues are coming to the real thing.  I don’t have a problem with that as long as they don’t bring over the Sports Command Driving Position. That’s fine for the Evoque but would turn the Range Rover into a Mercedes-Benz GL.

I noticed the more raked windshield in the latest round of spy shots of the L405 Range Rover on the ‘Ring: http://www.autoblog.com/2011/08/18/2013-land-rover-range-rover-caught-on-a-ring-run/

So I did some very rough Photoshopping and here are the results

 

l405-l322-overlay

The blue overlay being the current L322 Range Rover.  I used the driver and front wheel for scale.  Again, I realize it’s very rough. Below you can see the two redish lines highlighting the A-pillars from both vehicles with the L322 being on the left and the L405 on the right.l322-l405-overlay-apillar

Another item of interest is the how the roof does slope down, like the Sport or Evoque.  The L322 has a much more horizontal roof line.

One last shot I thought was interesting:

000-spy-shots-2012-range-rover-1313613210

Looking quickly at that, it almost looks like a Rolls Royce Phantom!?!?  They really taped off a lot of the windshield

And finally a couple of profile shots:

l405-black

l322-blac

2011-08-18T11:57:58-04:00August 18, 2011|
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Digital Gauges – sounds like BMW has the right idea #rangerover

I’ve been very vocal on my feelings about the LCD gauge cluster in the 2010+ Range Rovers.  If you’re basically just going to show analog gauges, what’s the point?

Autoblog had a great post on BMW’s plans for the technology:

Exclusive: BMW developing customizable LCD gauges for refreshed 5 and 7 Series models

And the quote I want to pull out of it:

A BMW engineer we spoke with made it clear that BMW doesn’t want to rely on digital representations of analog gauges. Instead, the automaker is looking at the display as a blank canvas with which it can display a variety of information in an innovative way. However, while consumer customization will be available, BMW believes that keeping the user-tweakability to a minimum is key for ease-of-use and general readability.

I just hope that the beta test all 2010+ Range Rover owners are part of helps to add to future functionality, and fills in some more of that big center void – audio system info, hint… hint…

2011-05-27T08:10:00-04:00May 27, 2011|
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