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Range Rover Evoque–Live Reveal brings back Land Rover badge & a little more

So Land Rover just officially revealed the 2-door Range Rover Evoque at the Paris Auto Show. It was short and sweet and didn’t reveal too much new info. But there were two interesting things.

First, they did not show the 5-door model and said it wouldn’t be shown until later this year. For those who can’t wait, here’s a video of it showing off on the Nürburgring:

And a picture of a dealer preview via Autoblog:

Second & actually more surprising, the vehicle they showed actually did have a Land Rover badge on the right-hand side of the rear tailgate. So maybe they aren’t going to forget the brand. I would have put up a screenshot but they still haven’t put up the replay of the video. Here’s a shot posted by Stuart Schorr, Vice President, Communications & Public Affairs, Jaguar Land Rover North America:

Funny thing is, not even a real Range Rover has a rear badge anymore…

You can watch a replay of the reveal here:

http://www.helloevoque.com/blog/watch-the-live-reveal/

And Phil Popham did say it would start at £35,000 – I can’t remember if that was new info or not?

Michael2010-09-30T03:24:18-04:00September 30, 2010|

Range Rover Evoque: The Press Release–UK vs. US

So there are always differences in the various releases put out, sometimes it’s just UK vs. US spelling or phrasing, sometimes it’s just removing/adding the features available in the different markets. But it’s always interesting to me to see how they compare. To do this, I just do a compare in Microsoft Word on the two documents, and it’s easy to see the differences.

I’ll list a bunch of the items below, but the ones that really caught my eye were the way the vehicle is referred to, in the UK PR, it’s sometimes just “Evoque”, no Range Rover prefix. However in the US PR, they added the “Range Rover” prefix to almost every time the word “Evoque” is printed. I’m not sure why that’s such a priority here but not over there. I think this almost goes more to a previous post I wrote about Range Rover becoming its own brand. Continuing in the same vein, in the UK they said “Land Rover Designers”, for the US it’s “Range Rover Designers”. And “Range Rover’s much-acclaimed” became “Range Rover brand’s”. Again the UK says “Range Rover’s identity, while the US changes it to, “Range Rover brand’s identity”

Anyway, here are a few more comparisons, just snippets of text:

UK	US
Cross-coupé	Coupe
Summer 2011	Fall 2100
Range Rover Sport	Range Rover Sport Vehicle – not sure why they added that.
In a quote from the Chief Program Engineer “the more youthful target customer”	“the target customer” I guess he gave the US a different “quote”.
The “four-wheel-drive” system	Becomes “permanent all-wheel-drive”
The UK version mentions that 3 full hides are used in the interior	Redacted from US version
car’s greener	vehicle’s sustainability
Not listed	Contrasting roof and spoiler color are available as a personalization option
award-winning plant at Halewood in Merseyside, UK	award winning plant in Halewood, UK
chunky illuminated chaplets and needles	illuminated chaplets and needles
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response	All-weather, all-surface capability with Land Rover Terrain Response

For that last one, maybe the US PR people just aren’t as confident as their UK counterparts? And I didn’t even get into the 2WD or diesel differences.

Michael2010-09-27T07:32:00-04:00September 27, 2010|

Two new Range Rover Evoque Videos from Land Rover

Michael2010-09-25T01:46:24-04:00September 25, 2010|

Autospies.com seems to think the Evoque is all Ford.

Not sure if they’re just trying to get the commenters riled up, but I had to post this here because I couldn’t get their own AgentSpace to work. Here are the steering wheel controls for the 2011 Edge, 2011 XJ & 2012 Evoque. Yes, there are similarities but the shapes are different as are the convex vs. concave layout. They do have directionals with an OK in the middle. The Taurus comment I guess could be considered, it does have a sweeping dash with a large center display but what car doesn’t? I think 001 is grasping at straws. I think it’s not as clear as:

Look at the toggle switches on the steering wheel. Straight out of the 11 Edge.
001 –http://www.autospies.com/news/Is-The-New-Range-Rover-Evoque-s-Design-TOO-CLOSE-For-Comfort-57848/

Extreme Close-ups:

Michael2010-09-24T00:55:37-04:00September 24, 2010|

Range Rover Evoque, the first Range Rover to offer Park Assist

I had noticed this button in those first pictures but didn’t see anything mentioned in the press release

It did look like some kind of parking aide, then today they updated the Evoque section of the Land Rover UK website and this sentence explained it:

Range Rover Evoque is also the first Range Rover to offer Park Assist which steers the car automatically into a parallel parking space.

UPDATED – although this wasn’t mentioned in the North American press release, the UK version did have a a couple more items under the “Eliminating stress at the wheel”:

Park Assist – Applied for the first time in a Range Rover, this automated technology helps drivers parallel park their car in tight urban parking spots. The Evoque has a latest generation system which can park in a very short space (just 1.2 times the length of the car); when required, the system allows the driver to shuffle backwards and forwards to achieve an optimum parking position.

Once the system has identified a park space using its ultrasonic sensors, the system automatically steers the car into place while the driver operates the accelerator, brake and clutch. Informative graphics and messages are displayed in the cluster screen, to guide the driver through each stage of the manoeuvre.

Blind Spot Monitoring – The system alerts the driver when a vehicle enters it hidden blind-spot zones on either side of the vehicle. Two sophisticated radar sensors mounted in the rear bumper monitor both sides of the car, and the system illuminates a warning light in the corresponding wing mirror when a vehicle enters a blind spot zone. The system is optimised to work at the lower speeds commonly encountered in urban conditions or on congested motorways.

I guess like other cool technologies, we won’t be seeing this in the US? I’m not sure about the Blind Spot Monitoring though, is it available here on the real Range Rover, not sure about the Sport.

Michael2010-09-25T01:35:11-04:00September 23, 2010|