It’s just more of the same image and repeated text as they used for the latest L322 ads – “most refined and capable” blah blah blah.
What happened to the good old days – when they had a little fun with it…
I just have to add in one of my rants here – what’s the deal with the branding? It seems they’ve been on a mission to separate Land Rover & Range Rover. In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.
As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.
It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more. Was it just an oversight? And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…
Thank you.
Happy New Year Everyone!
I’ve collected a few of the more recent Range Rover USA advertisements lately and just wanted to post them up for all to see. As you’ll notice, the first one, an earlier 2010 example, still has the Land Rover logo. While the two newer “Perfect Place” ads have switched to “Range Rover” branding, but do still list the landroverusa.com website as opposed to the rangeroverusa.com site.
And me being me, you know I can’t let the little details go – in this last ad for the USA, check out the steering wheel shot in the top middle, don’t worry, I’ll blow it up below:
Right there, you can clearly see the “down” shift paddle, currently only found on the 8-speed TDV8 Range Rover, the one that also has the Rotary Drive Selector, the same Range Rover model that is not available in the US. I just figure since this is clearly a US ad, couldn’t they have stuck to US only options?
One other little rant on this – I always love the way they used to reference Range Rover as just that, without a “the". In that last ad, they did it again – “ to applaud Range Rover”. However in that second ad above, “the” is back. They should just be confident and stick with it, it could have been easily re-worded to work.
I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like Land Rover Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.
To start, here are a few from the Classic era:
P38a era ads, again still had a sense of humor
Early L322 stuff, starting to get more serious but still have fun. The one on the right doesn’t work in today’s 3 model “Range Rover” world.
Here’s are a couple of 2010 ads, nice tag lines but not overly creative…
And the print advertisements aren’t alone in this:
I won’t complain about all the somewhat current ads, I loved this entire campaign:
And this one on “The Range Rover” – there really was only one back then:
And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:
I just actually saw this ad for the first time on TV, other then the close-up of the wheel caps, there’s no real Land Rover branding, which I think is a first? I do like the commercial.
And it closes with:
and not:
