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Is Range Rover branding merging back with Land Rover? #rangerover #confusingbutgoodidea

It seemed there was a lot of talk last year about more clearly separating the Land Rover & Range Rover brands.  There were changes made in advertising and Land Rover websites.  And the entire 2012 Range Rover line got some more Range Rover badging.  Lately however, they appear to be reversing that trend in print.

On the main Land Rover Media Centre site, they had created two separate sections, one for Land Rover and one for Range Rover.  In the past couple months, the Range Rover section has been removed and everything is now under the Land Rover banner.

In advertising, we saw this last year, an actual Range Rover ad with no Land Rover badge, it appeared the change was happening.

The_Perfect_Place_to_Parade_the_V8_Supercharged_Engine_of_the_Range_Rover

Then the all-new Range Rover Evoque starts to appear, and it’s back to Land Rover badging in the adsRRE---Front-Quarter---Power-of-Presence

Additionally, they don’t even use the rangerover.com web address.

Now to the item that started me on this rant today, the first actual 2012MY Range Rover print ad I have:2012 Range Rover - Ski Portillo

We’re back to Land Rover branding on an ACTUAL Range Rover print ad and still using the landroverusa.com/rangerover link. 

Quick sub-rant: Land Rover, if you’re listening, please do something about these latest ads, I know you’re selling lots and lots of trucks but are ads like that one really helping?  Go back to your roots, you can still keep it classy and aspirational, but skiing in Chile with my Range Rover?   Boring.

I for one am happy with the change back to Land Rover if that’s what this is????

And for historical reference, here are some early 1970’s images of Range Rover branding, let’s keep it this way:

range-rover-by-land-rover

range-rover-by-rover

I guess we’ll see what the 2013 Range Rover ad blitz brings…

2012-02-17T14:12:49-05:00February 17, 2012|
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Power Take Off 1948 vs. 2011 #landrover

Land Rover was offering a survey on the DC100 concept and as I went through it, one choice made me literally laugh out loud.

A classic feature from the original Land Rover Series vehicles, the power take off, an optional item that allowed the Land Rover’s engine to power all sort of accessories.  From a generator and welder to an air compressor or power saw.  It gave the original Land Rover that “tractor” functionality that really made it popular.125

So back to the survey, they give a list of the new features and ask you to rank your top three. 

Things like:

  • Spiked tyres
  • Removable sound system
  • Driveline Disconnect

And then the fourth item in the list:

Power take-off – Inductive charging areas throughout the cabins and rear load spaces which can charge and power any number of modern electronic devices.

I bet marketing had real fun with that one.  While I can complain about it, it is a modern interpretation of the PTO.  I just laughed and got slightly more worried about what the next Defender really will be.

I have no problem with modernizing it, but please don’t make it look so much like a toy!

2011-11-21T11:51:54-05:00November 21, 2011|
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Our YouTube Channel hits 97 videos and over 500,000 upload views #landrover

Since creating the ROVERHAUL YouTube channel back in 2007, I’ve uploaded 97 videos, some original but mostly press videos, slideshows and such, but all Land Rover focused.

I was surprised the way some of the videos really took off.  Thanks for watching and commenting.  And if this kind of stuff interests you, please consider subscribing.

The original and yes I’m driving:

 

The most viewed, with 45,000 views:

 

The second most viewed, and this one is actually an original creation:

 

And a few random favorites:

 

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2011-11-18T09:40:00-05:00November 18, 2011|
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First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

Range Rover Evoque - The power of presence

I just have to add in one of my rants here – what’s the deal with the branding?  It seems they’ve been on a mission to separate Land Rover & Range Rover.  In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

logo-landrover-main234

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

The Perfect Place to Parade the V8 Supercharged Engine of the Range Rover

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more.  Was it just an oversight?  And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

2011-09-25T13:23:14-04:00September 26, 2011|
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