I’ve recently been able to acquire a bunch of Autobiography brochures and figured I’d start to post up the scans every week. These aren’t things we ever had here in the US. We’ll start out the Range Rover Autobiography for 1995, which was also the first year for this model; the second generation Range Rover, the P38a.
I wonder realistically how much this process has changed between what was a Autobiography model in 1995 vs. 2011.
Happy New Year Everyone!
I’ve collected a few of the more recent Range Rover USA advertisements lately and just wanted to post them up for all to see. As you’ll notice, the first one, an earlier 2010 example, still has the Land Rover logo. While the two newer “Perfect Place” ads have switched to “Range Rover” branding, but do still list the landroverusa.com website as opposed to the rangeroverusa.com site.
And me being me, you know I can’t let the little details go – in this last ad for the USA, check out the steering wheel shot in the top middle, don’t worry, I’ll blow it up below:
Right there, you can clearly see the “down” shift paddle, currently only found on the 8-speed TDV8 Range Rover, the one that also has the Rotary Drive Selector, the same Range Rover model that is not available in the US. I just figure since this is clearly a US ad, couldn’t they have stuck to US only options?
One other little rant on this – I always love the way they used to reference Range Rover as just that, without a “the". In that last ad, they did it again – “ to applaud Range Rover”. However in that second ad above, “the” is back. They should just be confident and stick with it, it could have been easily re-worded to work.
As a norm, I’m usually don’t care for too many change from the original design and the RS500 doesn’t change my mind. It’s got some neat tweaks but they seem to be a bit overdone. And even though their interior looks great, it appears you have to sacrifice cooled seats for their interior trim package.
And finally, I will say, this RS500 seems like a Range Rover you’d see in the Star Trek “Mirror, Mirror” or Fringe alternate universes. You know it’s a Range Rover, but it has an odd looking goatee.
And I would like to hear how different their exhaust package is from stock!
Read the full post for Official Press Release
I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like Land Rover Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.
To start, here are a few from the Classic era:
P38a era ads, again still had a sense of humor
Early L322 stuff, starting to get more serious but still have fun. The one on the right doesn’t work in today’s 3 model “Range Rover” world.
Here’s are a couple of 2010 ads, nice tag lines but not overly creative…
And the print advertisements aren’t alone in this:
I won’t complain about all the somewhat current ads, I loved this entire campaign:
And this one on “The Range Rover” – there really was only one back then:
And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:
I had been waiting for some media for this and just forgot to get it posted. Back on November 4th, Land Rover produced the one millionth Range Rover, it quickly went to a charity auction for Help for Heros, after being accepted by Jeremy Clarkson of Top Gear on behalf of the charity.
What I’m not clear on is what exactly made up that one million number. I think they mean just Range Rovers, but they do mention that the Range Rover Sport has sold 300,000 units since 2005. Does the 1M include that or is it just real Range Rovers? I know they like us to think of them all as Range Rovers.
![news[1]](https://i0.wp.com/www.ovalnews.com/wp-content/uploads/news1.jpg?resize=244%2C164 "news[1]")
And finally, here’s Jeremy Clarkson talking about the Range Rover for 2010:
LAND ROVER DONATES THE ONE MILLIONTH RANGE ROVER TO HELP FOR HEROES