They have quite a few other videos up as well, posted by rangeroverusa. The channel itself only shows 4 videos but they do have 28 videos currently. It can be difficult to find them all. For some reason, they only list 3 or 4 of their 28 videos on their actual channel. So you have to go in a round about way to see them all. Not sure if this is an oversight or the way they want it?
So there are always differences in the various releases put out, sometimes it’s just UK vs. US spelling or phrasing, sometimes it’s just removing/adding the features available in the different markets. But it’s always interesting to me to see how they compare. To do this, I just do a compare in Microsoft Word on the two documents, and it’s easy to see the differences.
I’ll list a bunch of the items below, but the ones that really caught my eye were the way the vehicle is referred to, in the UK PR, it’s sometimes just “Evoque”, no Range Rover prefix. However in the US PR, they added the “Range Rover” prefix to almost every time the word “Evoque” is printed. I’m not sure why that’s such a priority here but not over there. I think this almost goes more to a previous post I wrote about Range Rover becoming its own brand. Continuing in the same vein, in the UK they said “Land Rover Designers”, for the US it’s “Range Rover Designers”. And “Range Rover’s much-acclaimed” became “Range Rover brand’s”. Again the UK says “Range Rover’s identity, while the US changes it to, “Range Rover brand’s identity”
Anyway, here are a few more comparisons, just snippets of text:
|
UK |
US |
|
Cross-coupé |
Coupe |
|
Summer 2011 |
Fall 2100 |
|
Range Rover Sport |
Range Rover Sport Vehicle – not sure why they added that. |
|
In a quote from the Chief Program Engineer “the more youthful target customer” |
“the target customer” I guess he gave the US a different “quote”. |
|
The “four-wheel-drive” system |
Becomes “permanent all-wheel-drive” |
|
The UK version mentions that 3 full hides are used in the interior |
Redacted from US version |
|
car’s greener |
vehicle’s sustainability |
|
Not listed |
Contrasting roof and spoiler color are available as a personalization option |
|
award-winning plant at Halewood in Merseyside, UK |
award winning plant in Halewood, UK |
|
chunky illuminated chaplets and needles |
illuminated chaplets and needles |
|
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response |
All-weather, all-surface capability with Land Rover Terrain Response |
For that last one, maybe the US PR people just aren’t as confident as their UK counterparts? And I didn’t even get into the 2WD or diesel differences.