Range Rover Evoque has no Land Rover badging–is this the beginning of the split? And more importantly, do I have to rename this blog?

Just going off the newly released pictures, I just realized the Evoque has no Land Rover badging at all.  Now this could just be these pictures, but I wonder if this is really the split that’s been written about – spinning off Range Rover as it’s own brand.  They already removed the rear Land Rover badge from The Range Rover & Range Rover Sport in 2010, but did keep the front grill badge.  Currently the wheel caps & steering wheels in the larger models get Land Rover badges, along with some interior door badges as well.

Looking closely at the Evoque, all those spots now display Range Rover badging, I guess they don’t want anyone mistaking it for an LR2 or Land Rover in general – may not be a bad idea.

2010 Range Rover Sport

2010-Range-Rover-Sport---Wheel-Cap2010-Range-Rover-Sport---Steering-Wheel2010-Range-Rover-Sport---Front-Grill

2010 Range Rover:

2010-Range-Rover-Wheel-Caps

2010-Range-Rover-Front-Grill2010-Range-Rover-Steering-Wheel

2012 Range Rover Evoque

rre-steering-wheel

rre[3]2011-Range-Rover-Evoque---Front-Grill

And here is the rear badging, this design moves the model designation to the left side and looks like it’s comes in colors depending on the Evoque model you choose:

2011-Range-Rover-Evoque---Dynamic-Model-(9)

2011-Range-Rover-Evoque---Prestige-Model-(5)

One final piece of info both the LRX & the first picture of this model they released just about one year ago both still had Land Rover badging.  I just wonder when the decision was made to drop them?

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land-rover-lrx-3[1]

2010-09-25T01:15:32-04:00September 22, 2010|

Range Rover Evoque – Full Media Kit – North American Version & “Perforrmance” Rant

And here’s the North American version, slight differences when compared to the UK, but the misspelling of “perforrmance” is unique to us, you’ll see it highlighted below.  Funny thing about the misspell, no one appears to have caught it.  All the various sites posted copies of the Land Rover NA supplied text that contained the error.  If you actually do a Google search for “Evoque perforrmance” and force it to use the misspell in the results, you can see everyone just posted what they got.  Which is fine, I just find it funny that Land Rover still hasn’t turned on spell check, especially for the document that describes their “groundbreaking all-new Range Rover Evoque “

Evoque - misspell

Update: I contacted them in October and told them about the error, they’ve since fixed it, but they never thank me for finding all their mistakes.  And my standard disclaimer with this type of rant, I’m sure I’ve misspelled words on this site and made glaring mistakes but I’m not a multi-billion, multi-national company, I just have Microsoft Word.

Evoque---Newest-Prodigy

EMBARGO: 00:01 (GMT) on 22 September 2010

THE ALL-NEW RANGE ROVER EVOQUE

THE SMALLEST, LIGHTEST, MOST FUEL EFFICIENT RANGE ROVER EVER PRODUCED

· Luxurious coupe design with a compact and more efficient footprint than other Range Rover models

· Targeting a new group of customers for the Range Rover brand

· Bold exterior is an evolution of Range Rover design language

· Strong, clean interior architecture with a contemporary and sporting feel

· Premium cabin with the high quality materials expected from a Range Rover.

· Available with full sized glass panoramic roof flooding the interior with natural light

· Use of efficient powertrain and advanced lightweight materials

· Smaller – at a 171 inches (434cm) it is 17 inches (432mm) shorter  and 7 inches (178mm) lower than Range Rover Sport models

· Permanent all-wheel drive combined with turbocharged four-cylinder engine and an updated six-speed auto transmission deliver excellent perforrmance and fuel economy

· All-new 240 bhp 2.0-litre Si4 turbocharged engine combining six-cylinder refinement and performance with four-cylinder fuel economy

· All-new chassis specification delivers dynamic and agile handling across varied terrain, with optional Adaptive Dynamics featuring MagneRide™

· All-weather, all-surface capability with Land Rover Terrain Response®

· An extensive suite of Range Rover technologies including Bluetooth® audio streaming and optional Surround camera system

· To be sold in 160 countries worldwide, with deliveries from Fall 2011

(more…)

2010-10-30T14:19:56-04:00September 22, 2010|

Range Rover Evoque – Full Media Kit – UK Version

I’m going to try and get the text of all the various official press releases up and on the site, some may be older, some similar but from different markets.  It will be a lot of retroactive posting, but it should make it easier to find this type of original Land Rover text in one place.  And I’m going to use the WordPress More tag, so I don’t clog up the main pages with these really long documents.

Here we start with the latest big press release, ladies & gentlemen, the Range Rover Evoque

EMBARGO: 00:01 (GMT) on 22 September 2010

THE ALL-NEW RANGE ROVER EVOQUE

­– THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED

  • Luxurious cross-coupé design with a compact and more efficient footprint
  • Attracting a new group of customers to the Range Rover brand
  • Bold exterior design is an evolution of Range Rover design language
  • Strong, clean interior architecture with a contemporary and sporting feel
  • Premium cabin with same high quality materials as the larger Range Rovers
  • Available with full-sized glass panoramic roof that floods the interior with natural light
  • Class-leading sustainability – efficient powertrains and advanced lightweight materials
  • Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
  • Available in both four-wheel-drive and front-wheel-drive versions
  • Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO2 emissions
  • Front-wheel-drive, 2.2-litre turbodiesel (150PS eD4) offers impressive 58mpg* and sub 130g/km* CO2 emissions
  • Two derivatives of the 2.2-litre turbodiesel (150PS TD4 and 190PS SD4)
  • A new, 240PS, 2.0-litre Si4 petrol engine combining six-cylinder refinement and performance with four-cylinder fuel economy
  • Stop-start technology on all diesel manual derivatives
  • Both diesel and petrol engines are offered with an updated six-speed auto transmission
  • All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
  • Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response
  • Front-wheel-drive option optimised for rewarding on-road dynamics
  • Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
  • To be sold in 160 countries worldwide, with deliveries from summer 2011

(more…)

2010-10-24T12:28:16-04:00September 22, 2010|

Range Rover Evoque–PR Analysis–”(Sports) Command Driving Position”

So these will be the first of comments on the info Land Rover has now given us through the official press release.

From the official Land Rover Glossary – Command Driving Position:

The Land Rover command driving position stems from a number of key dimensional relationships which combine to give the driver a feeling of being in command of the vehicle.
A low relative waistline, slim pillars, visible bonnet edge and large glass area promote excellent visibility and an awareness of the vehicle’s surroundings. The high, upright seating position and upright steering wheel add further to the feeling of confidence common to driving all Land Rover models.

2011_Range_Rover_Evoque_Interior_1.sized

So in this first full shot of the interior we can see how high that door window is, I guess we knew this somewhat with how small the exterior windows were.  But as soon as I saw that I went looking for the classic Land Rover phrase “Command Driving Position”  and it right there in the first few pages.  But really, I’m sure it’s great, but this isn’t Command Driving Position – the headrest is practically below window height.  And I do realize this is a small vehicle, so the actual size & feel probably doesn’t come across in the picture.  Continuing down the press release, we get to this section, which doesn’t seem quite right:

The vehicle package successfully provides a unique blend of coupe styling and capable off-road geometry and ground clearance. The interior offers excellent accommodation for passengers and luggage, while retaining the core elements of the classic Range Rover Command Driving Position.

Which core elements are those – a seat that someone sits in while they drive?

Further down they take a step back and really explain the situation as “Sports Command Driving Position”:

Sitting slightly lower than in one of the larger Range Rover models, the driver adopts a Sports Command Driving Position, which offers a more sporting feel but retains the important sensation of control and command. The result is more generous headroom than traditionally found in many sporting sedans, despite the low profile coupe roofline.

I just feel they’re trying to force their “design language” into every situation whether or not it’s applicable.  They should have used the “Sports” moniker for every time they used the phrase.  I may not be happy with them calling this a Range Rover, but they could have gotten away with it with the obvious stuff  – floating roof, wheels to the corners, clamshell hood – they don’t need to start making things up to make it fit into the line better.

Looks cool though!

2010-09-21T20:16:47-04:00September 21, 2010|

2012 Range Rover Evoque–Finally some real information, here we go…

So with about 8 more days to go until the official Paris reveal, Land Rover has lifted the embargo and given us all more specific info on the new Range Rover Evoque then all the previous Evoque news releases combined.

The exterior we’ve seen in various forms for a while now, it’s the new interior pictures that really give us an idea of what this vehicle will be.  There’s A LOT of Jaguar XJ in there from the steering wheel to the controls on the doors and window controls.  And the main 8” display also looks different from current Land Rover designs.  It did get the rotary shift knob, which I guess works with the Ford-made 6-speed that I believe is also used in the LR2 – I guess technology could be adapted to a non-Diesel “Range Rovers” after all?

The actual press release has a huge amount of info that I really want to comment on, so I think I’ll break it up into different posts – there will be Range Rover Evoque overload throughout the next few days.

Like I said prior, I think we’re seeing cues of what we’re going to see in the next real Range Rover.  And this does again keep the actual Range Rover in it’s perpetual game of catch-up to all other vehicles with the actual latest technology.

Here’s the full press release for download, it’s the North American version, I’ll take a look at the UK version as well.

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2010-09-21T19:44:30-04:00September 21, 2010|
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