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So it is going to be called the Discovery Sport!

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  • Land Rover Discovery Sport announced as first new member of Discovery family

  • All-new premium compact SUV will go on sale in 2015

  • First production model to take cues and features from the Discovery Vision Concept car unveiled at New York International Auto Show

Land Rover has today confirmed that the first member of the all-new Discovery family will be the Discovery Sport premium compact SUV.

The announcement was made by Gerry McGovern, Land Rover Design Director and Chief Creative Officer, during his speech at the 2014 New York International Auto Show:

"I am proud to confirm the nameplate that will make Discovery a family of vehicles for the first time. It will be called Discovery Sport and will go on sale in 2015.

"This will be the most versatile and capable SUV in its segment and is the first expression of the Discovery Vision Concept unveiled here in New York."

2014-04-16T17:43:36-04:00April 16, 2014|
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2015 Land Rover LR2 / Freelander 2 – clock’s a tickin’

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Land Rover Introduces New HSE Luxury and XS Specifications For Freelander 2

  • HSE Luxury specification available for the first time globally on Freelander 2
  • Dynamic Exterior Pack adds further sporting design for 2015 Model Year.
  • New XS specification offers a range of exterior and interior upgrades
  • Exterior updates include new headlamp design across the Freelander 2 range

Whitley, UK, 3 March 2014 – Land Rover’s Freelander 2 is now available in a premium HSE Luxury specification, offering a series of exterior and interior upgrades, increased visual appeal and a more luxurious cabin.

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2014-04-13T23:13:45-04:00April 15, 2014|
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Land Rover Discovery Vision Concept is real and it’s spectacular

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Land Rover has promised us that a lot of new vehicles were on the way and they weren’t just teasing.  After a successful Range Rover Evoque launch and then completely new Range Rover and Range Rover Sport, it’s time to move on to the next part of the three family Land Rover plan – Leisure.Bgu8A_nCcAAy09G[1]

Discovery will be the start of a new full line of Land Rover vehicles, some of the Land Rovers have been neglected for a while but now it’s time to change that.

I’m never a huge fan of concept cars, everything is so over the top and we rarely see the amazing technology or extreme design make through to production.  But Land Rover is usually different when it comes to their concepts of which there haven’t been too many.

Range Stormer it’s production counterpart the Range Rover Sportstormer-rrs

Land Rover LRX and the Range Rover Evoquelrx-rre

And while we’ll never see all of the things listed in the PR below make it into production, I still think quite a few will become reality in the next few years.  It’s great to see Land Rover keeping right on top of innovation (for the most part, haha)

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LAND ROVER DISCOVERY VISION CONCEPT

(MAHWAH, N.J.) – April 14, 2014 – The Land Rover Discovery has carved an enviable reputation for itself – from deserts, jungles and barren peaks, where its extraordinary capabilities have seen it through the harshest terrains.

From 2015 onwards, the Discovery nameplate will be born by not just a single model but a distinct range of vehicles that symbolize the essence of the premium SUV: modern, versatile, practical and desirable, with the unmistakable DNA of Land Rover at its core. The future Discovery range is set to take on the adventures of life.

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2014-04-13T12:37:34-04:00April 14, 2014|
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Land Rover Legend Roger Crathorne ‘Heads For The Hills’ After 50 Years Service

Good luck to Mr. Crathorne, it’s going to be weird when a new Land Rover comes out and him not being involved with the reveal in some way.  Official PR to follow, last paragraph is best.

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Whitley, UK, 27 March 2014 – Roger Crathorne, one of the best known and most highly respected Land Rover employees for more than five decades, is retiring from the company.

From Royalty, VIP customers and senior military figures to journalists from all over the world, global explorers and countless generations of company management, Roger is known simply as ‘Mr Land Rover’.

As an instructor, he has passed on his vast knowledge and experience of off-road driving in the world’s most inhospitable regions to thousands of people; all with passion and patience.

Dr. Ralf Speth, CEO of Jaguar Land Rover, commented: "Roger has been instrumental in the development and promotion of Land Rover’s breadth of capabilities for over half a century. His enthusiasm, vehicle knowledge and his deep understanding of the philosophy of the company, right back to the beginning, is unsurpassed. Roger has been an outstanding advocate for Land Rover, and his contribution has undoubtedly played a part in the global success we are enjoying today. He will be missed and I wish him all the best for the future."

Roger joined Land Rover in 1963 as an apprentice, but the story of his association with the company starts even earlier than that. Roger was born in 1947 in Lode Lane, Solihull at the local hospital – less than a mile from the factory where, at the exact same time, the idea for the first Land Rover was being conceived. Appropriately, ‘Born in Lode Lane’ became the title of his memoir, published in 2008.

After serving 15 years in engineering, and being closely involved in the development of the first Range Rover, Roger’s reputation as an off-road expert came to the fore in 1978 when he became head of the company’s vehicle demonstration team. The team went on to become Land Rover Experience which itself celebrates its 25th anniversary this year. The brief was simple – to showcase the outstanding off-road capabilities of Land Rover vehicles to people of influence.

Soon after he began working with media on press events, Roger took a role within the global PR team. His ability to cut to the heart of a new vehicle’s technology and communicate it in simple terms was invaluable as the brand expanded into new markets worldwide. Most recently, Roger has been Land Rover’s Heritage, Enthusiast and Technical PR Manager.

Speaking of his long career, Roger said: "I have worked on some great projects in product development, marketing and PR. I have visited some fascinating places with some great people and many have become good friends."

He added: "I thank everyone for their great support, friendship and camaraderie, and I will be taking away some wonderful memories. In my new life, I will be taking the ignition key of my old Land Rover off the hook and re-educating myself with choke pulls and double de-clutching."

2014-04-09T22:46:17-04:00April 10, 2014|
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