So it looks like Land Rover Range Rover put on a media day in Liverpool for the Evoque. They’ve released their official shots from the day and you can find them toward the bottom of this post.
Professional photographer Matthew Hart happened to see this on his way to the Museum of Liverpool and got some great shots. Thanks for letting us post them Matt!
Official Shots:
We’ll start this one off with a quote from Ferris Bueller’s Day Off:
It is so choice. If you have the means, I highly recommend picking one up.
I was fortunate enough to pickup my 2011 Range Rover Autobiography a few weeks ago after ordering it back in September with no definite ETA.
In a word – Awesome.
It’s about as close to a bespoke Range Rover as you can get in the US and it really feels like one. The full leather trim feels both way upscale & the little differences in the leather or the way the trim goes together give it a real hand made quality. The 510HP engine finally gives the Range Rover what it should always have had a Rolls Royce like – effortless power supply. It seems in almost any situation, when you put your foot down, the Range Rover responds immediately. Then on top of all that there are all the new technological gadgets that a Range Rover never really had before, and while a generation behind Mercedes or BMW, it finally feels like a modern vehicle.
I’ve had a 1995 P38A, ‘03 Range Rover HSE, ‘06 Range Rover Supercharged & an ‘08 Range Rover Supercharged, so I can talk with first-hand authority on what’s changed, what’s better & what’s worse. And that’s really just what this review will be. You can go to any other site and read a regular review that goes on and on about the normal stuff and lists standard features.
In fact, here are a couple right here:
http://www.carmagazine.co.uk/Drives/Search-Results/First-drives/Range-Rover-44-TDV8-2011-CAR-review/
That said, this will be a way for me to both compliment and complain about the Range Rover.
And to start with that “revolutionary” LCD-TFT Instrument Cluster. For the 2010 refresh the Range Rover received a 12.3” TFT-LCD to replace the standard gauges – speedometer, tachometer, etc… Here’s what it looks like in the official PR video:
It’s definitely a neat feature and a real conversation piece for anyone seeing it for the first time. The images & text are very crisp, clear & bright – with only minimal washout from the sun at various angles. But after getting used to it, it doesn’t seem to be any better then actual gauges and is really what I believe just a field test for the hardware that they may use in the next Range Rover. You’d think with all that space on the screen, they could easily take advantage of it to display navigational arrows or even what’s playing on the stereo. But no, in normal use, it’s the two dials with a big empty black space between them.
As shown above, that’s the “normal” display – warnings/system settings will appear in the middle area when needed but for the most part that black area remains completely blank 99% of the time.
The funny thing here is that if you look at almost all of the brochure pictures available they show the display with the graphic of a Range Rover in that middle area like this, from the official website.
![optoly_us_l322_n-032dk[1]](https://i0.wp.com/www.ovalnews.com/wp-content/uploads/optoly_us_l322_n-032dk1.jpg?resize=504%2C254 "optoly_us_l322_n-032dk[1]")
If you notice at the bottom of the display it shows Mud-Ruts and the other Terrain Response icons, the reason for that is because that Range Rover profile graphic is only displayed for a few seconds when turning on Terrain Response. Then it switches to a display like this:
This is the only time the power of the TFT-LCD is put to use and actually even more so when in Rock Crawl as in this shot below from the official website:
![optoly_us_l322_a-panel[1]](https://i0.wp.com/www.ovalnews.com/wp-content/uploads/optoly_us_l322_a-panel1.jpg?resize=504%2C254 "optoly_us_l322_a-panel[1]")
I’ll just finish with something I noticed the marketing people are doing when describing the new system. And while I realize I’m nit-picking and the way they word it makes it valid but they like to say as on the website:
The new 12 inch TFT-LCD virtual instrument panel uses the same technology found in high-quality computer laptops and can be both personalized and adapted to suit various driving conditions or personal preference.
And again in this very recent print ad below , they tout:
“TFT-LCD instrument cluster creates a new standard of customized driver information and control”
I guess you could say it’s customized in the sense that you can turn on and off a few options but for the most part, there isn’t really much to customize. Outside of what you previously(pre-2010) set through the main touchscreen – language, units, etc.., you can turn on/off the flashlight effect which can be seen in the previous picture where the road & engine speeds have a highlight on them while darkening the other numbers on the dial. And that’s really it – no option to display the audio system info or to display navigational prompts – I don’t even think there are any color options, not that I’d want any, just pushing “customizable” point.
And just to cover my bases, yes there are other settings there, but again there’s no reason any of those settings couldn’t be set through the touchscreen. I don’t see how turning on and off the HBA through the touchscreen really makes it customizable. And really, I guess they are there to give the right-hand steering wheel controller something to do.
And one more shot of the Forward Alert system in action, so you can see that they do actually use the in between section from time to time. When turned on(through the LCD, ha), Forward Alert will pop up the triangle warning and sound a chime if it senses you’re going to possibly collide with a vehicle in front of you. It’s actually really neat. There is a curve near where I live that when the situation is just right will cause it to go off every time I approach it, and that’s where I was when I took this picture – sorry it’s so blurry, but I think you’ll get the idea.
.
So can anyone at Land Rover actually explain some of the customizable options? Will we ever see some software updates on the 2010/2011’s that will give us more functionality?
I’ll just close this one now and get back to the general feel of the 2011, all the little things they’ve added and tweaked are indicative of a Range Rover model at the end of it’s run – like they did with the 1995 Range Rover Classic interior & the 2001 Range Rover 4.6 chrome interior bits. This is also a sign of what should be a very solid truck with years of polish. I can’t say enough good things overall about this latest Range Rover, but they still do seem to be stuck at that 90% point – where if they just put in 10% more work, it would be perfect (for a Range Rover that is).
And up next, some little differences I’ve noticed…
Thanks for reading!
And one other video – something I filmed the other day – Starting the Range Rover:
Most of the official 2011 Range Rover pictures came out around the middle of last year, but they were focused on the TDV8 model with it’s 8-speed transmission & rotary gear selector. Here are the Land Rover USA official shots of the North American spec Range Rover Supercharged. I’ll add in the PR & spec sheet below for good measure.
Introducing the 2011 Range Rover: the most capable and luxurious SUV in the world
Class-leading V8 engines, a multi-talented 6-speed transmission, Terrain Response® upgrades and external styling enhancements all combine to ensure the 2011 Range Rover retains its crown as king of the luxury SUV segment.
The range-topping, 5.0-liter, 510hp supercharged and 375hp naturally-aspirated V8s deliver supreme performance. Their uncompromising, world-class performance is not accompanied by an increase in fuel consumption and emissions compared to their predecessors. These lightweight, direct injection engines combine benchmark efficiency with outstanding power and torque. Acceleration in the naturally aspirated car to 60 mph is reached in just 7.2 seconds, while for those who want the utmost in performance, the supercharged V8 will rush to 60 mph in a mere 5.9 seconds.
The 2011 model year Range Rover is further enhanced by improvements to the Terrain Response® system in the form of Hill Start Assist and Gradient Acceleration Control. Dynamically, the Range Rover is equipped with the last word in suspension systems by offering Adaptive Dynamics technology offering firm control of body motions through turns while providing the calm, composed ride Range Rovers are famous for.
Active safety aids include available Adaptive Cruise Control, Emergency Brake Assist, available Blind Spot Monitoring, available Automatic High Beam Assist and an available Surround Camera System. Detail improvements to the exterior include new ‘Jupiter’ grilles and side vents for the naturally-aspirated models. To celebrate the 40th Anniversary of the introduction of the very first Range Rover, a new Autobiography Black 40th Anniversary Limited Edition gives customers a more individual model to choose from.
Some 2011 highlights:
· Terrain Response® enhancements including Gradient Acceleration Control and Hill Start Assist
· Improved interior equipment levels with optional reclining rear seats and laminated privacy glass
· Revised exterior design features enhance Range Rover’s classic looks
· Optional Harman/Kardon 1200-watt, 19-speaker audio system
· 5.0-liter naturally aspirated V8 with 375 hp, 375 lbs-ft torque
· 5.0-liter Supercharged V8 with 510 hp, 461 lbs-ft torque
· Autobiography Black Limited Edition
I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like Land Rover Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.
To start, here are a few from the Classic era:
P38a era ads, again still had a sense of humor
Early L322 stuff, starting to get more serious but still have fun. The one on the right doesn’t work in today’s 3 model “Range Rover” world.
Here’s are a couple of 2010 ads, nice tag lines but not overly creative…
And the print advertisements aren’t alone in this:
I won’t complain about all the somewhat current ads, I loved this entire campaign:
And this one on “The Range Rover” – there really was only one back then:
And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:
With the 5-door officially announced at the LA Auto show, the real countdown can start as to when we’ll see them on the road. Click below to see the current gallery of 53 images of the 5-door and you can find the official press release at the bottom of this post.
EMBARGO: 00:01 (GMT) on 10 November 2010
INTRODUCING THE ALL-NEW FIVE-DOOR RANGE ROVER EVOQUE – COUPE STYLE WITH ENHANCED VERSATILITY
· Addition of exciting five-door bodystyle to Range Rover Evoque line-up
· Bold exterior captures coupe design, with the same compact footprint and slightly higher roofline for enhanced versatility
· Premium cabin, with the enhanced space and practicality of the five-door format
· Permanent all-wheel drive combined with turbocharged four-cylinder engine and a six-speed auto transmission deliver performance and minimized fuel consumption
· All-new 240bhp* 2.0-liter Si4 turbocharged engine combining six-cylinder refinement and performance with four-cylinder fuel economy
· Dynamic and agile handling across varied terrain, available with Adaptive Dynamics featuring MagneRide™
· All-weather, multi-terrain capability with patented Land Rover Terrain Response®
· Innovative Range Rover technologies, including 8-inch (203mm)
touch-screen display and Surround Camera System
· To be sold in 160 countries worldwide, with North American deliveries from Fall 2011
· Indicative pricing starting from around $45,000