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The latest from Project Kahn – The Range Rover RS500 500HP TDV8 #rangerover

As a norm, I’m usually don’t care for too many change from the original design and the RS500 doesn’t change my mind. It’s got some neat tweaks but they seem to be a bit overdone. And even though their interior looks great, it appears you have to sacrifice cooled seats for their interior trim package.

And finally, I will say, this RS500 seems like a Range Rover you’d see in the Star Trek “Mirror, Mirror” or Fringe alternate universes. You know it’s a Range Rover, but it has an odd looking goatee.

And I would like to hear how different their exhaust package is from stock!

Read the full post for Official Press Release

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Michael2010-12-20T01:04:04-05:00December 20, 2010|

Why can’t Range Rover advertisements be clever anymore? Can’t luxury and humor just get along? #rangerover

I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like ~~Land Rover~~ Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.

To start, here are a few from the Classic era:

P38a era ads, again still had a sense of humor

Early L322 stuff, starting to get more serious but still have fun. The one on the right doesn’t work in today’s 3 model “Range Rover” world.

Here’s are a couple of 2010 ads, nice tag lines but not overly creative…

And the print advertisements aren’t alone in this:

Range Rover does the Cha-Cha

I won’t complain about all the somewhat current ads, I loved this entire campaign:

And this one on “The Range Rover” – there really was only one back then:

And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:

Michael2010-12-05T19:52:16-05:00December 9, 2010|

One Millionth Range Rover, one month late #rangerover

I had been waiting for some media for this and just forgot to get it posted. Back on November 4th, Land Rover produced the one millionth Range Rover, it quickly went to a charity auction for Help for Heros, after being accepted by Jeremy Clarkson of Top Gear on behalf of the charity.

What I’m not clear on is what exactly made up that one million number. I think they mean just Range Rovers, but they do mention that the Range Rover Sport has sold 300,000 units since 2005. Does the 1M include that or is it just real Range Rovers? I know they like us to think of them all as Range Rovers.

And finally, here’s Jeremy Clarkson talking about the Range Rover for 2010:

LAND ROVER DONATES THE ONE MILLIONTH RANGE ROVER TO HELP FOR HEROES

The one millionth Range Rover has been built at the company’s Solihull Plant
Land Rover employees, enthusiasts and owners celebrate landmark build
One millionth model to be auctioned for Help for Heroes
Jeremy Clarkson, Patron of Help for Heroes, receives car on behalf of the charity

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Michael2010-12-01T10:29:00-05:00December 1, 2010|

Tech Article – Headlight & Taillight Condensation on the L322 Range Rover

Since my first L322 model back in 2002, condensation in the various lights has been somewhat of an issue. It has gotten better in the later years and here’s some info from TSB LTB00127/2008. It focuses on 2008-2009 models but still gives you a good idea on what they consider too much/too little condensation and whether they will allow or deny a warranty replacement.

Headlight Summary:

Natural condensation under certain atmospheric conditions – normally a thin misting – within the headlamps.

• Incorrect replacement of bulb-covers following bulb replacement, or blockage of breather tubes, can lead to condensation forming. Ensure bulb-covers are correctly installed, and ensure that the breather tubes are not blocked and are free from dirt or debris. Clear the blockage or replace the breather tube if necessary. If this is determined to be the cause of the condensation, measures should be taken to dry out the lamps. Condensation levels should be monitored to allow natural dissipation of the condensation.

Cause: This is caused by air humidity condensing on the inner surfaces of the lamp lens, generally in colder weather. This will usually clear and exit through the breather tubes as the lamp heats up during a 30 minute period of normal dipped-beam operation. Suggested Customer Concern Code – L29.

Action: Always refer to the attached illustrations for guidance on acceptable misting conditions before proceeding with any repair. Should a customer express concern that after 30 minutes of normal dipped-beam operation, considerable water droplets remain on the inside of the headlamp glass, or there is evidence of standing water within the headlamp unit, the lamp should be replaced with a new unit. this bulletin has been issued to assist Authorized Repairers in providing a detailed explanation relating to Land Rover’s standards relating to this subject

All images below show acceptable condensation, not requiring replacement

E98903

No drip marks/streaks in the finely condensed film on the interior side of the clear plastic lens.

E98904

No visible water droplets in the thin mist.

E98905

Mist does not obstruct the view of the lamp’s interior.

E98906

Fine mist that covers less than 50% of the lens.

Unacceptable Taillight Condensation:

Normal condensation is a natural process. Range Rover tail lamps are vented to alleviate changes in pressure through a breather vent. Atmospheric air contains water vapor referred to as humidity. When this air enters the tail lamp under any circumstance, there is a possibility that condensation can occur if the temperature is cold enough. When normal condensation occurs, a thin film of mist can form on the inside surface of the plastic lens. The thin mist will clear and exit through the vents during normal lamp operation.

During a period of normal tail and fog lamp operation (approximately thirty minutes) the condensation should dissipate as the lamp heats up.

However, if considerable water droplets still remain on the inside of the lamp lens after the 30 minutes of operation (Refer to the attached illustrations), the lamp should be renewed. If there is evidence of standing water within the lamp unit, the unit will also need to be renewed.

All illustrations below show unacceptable levels of water droplets

E58387

Michael2010-11-21T00:46:10-05:00November 22, 2010|

What and where is the L486?

Land Rover has various designations for their different models, not sure if they’re technically code names or just alternate ways to reference the vehicles.

Here are a few of the current models:

L316 – Defender

L319 – LR3 & LR4 – Discovery 3/4

L320 – Range Rover Sport

L322 – Range Rover – Current model(2002 – today), below is a picture used in some technical documents, I don’t have a picture like this for the other models.

L359 – LR2 – Freelander 2

L538 – Range Rover Evoque

L405 – Possible code for the next Range Rover

And back to the point of the post, the L486, it’s been referenced in the press since 2008 or so and has been described by them as a 7-seater Freelander, possibly to be called the Ventura. I take anything from the press with a grain of salt, but since 2008, it hasn’t really been brought up again.

http://www.autoblog.com/2008/06/24/land-rover-developing-new-7-seater/

http://www.autoweek.com/article/20080624/free/957481398

I wrote about it back in April after finding some of the designers who worked on the project.

And just thought with the LA Auto show going on and Land Rover PR running at full steam, anyone who has a chance should start asking the LR PR people for comments for reactions. Or if you have any info, send it over.

Quick reference back to my article from April, here’s the info, a small reference to the L486 along with the L538, which would become the Range Rover Evoque:

http://www.people4business.com/seller-269321.htm

This person has done a lot of work for Aston Martin & Bentley – they list the specific items. The latest project is listed below:

WARWICKSHIRE (Oct 2007 & ongoing)

CAD ENGINEER – EXTERIOR TRIM – CATIA V5
LANDROVER L538 / L486
Initial design and feasibility studies for the following components: door claddings, rear spoiler, rear finisher, front and rear bumper cover, fender vents. Parametric modeling in Catia V5 to create fully modifiable master CAD models. Use of TCE to save and access data and create product structures. Liaison with styling, CAE and suppliers to mature designs.

Could the L486 be the 5-door Evoque?

And if you have some more current generation code names, please let me know.

One final item, you can see the alternate names in use all over the Land Rover website, below is a header graphic for the Range Rover Sport section, you can see the L320 in its filename:

LRNA_RRS_COMPARE_L320_10_EXT_LOC06-900×200.jpg

LRNA_RRS_COMPARE_L320_10_EXT_LOC06-900x200[1]

Michael2010-12-06T02:10:46-05:00November 19, 2010|