So this is part 1 of a series of videos Land Rover Range Rover will be releasing showing the Range Rover Evoque process from behind the scenes.

For once, I don’t think Gerry McGovern actually used the word “desire” which was starting to really sound like a marketing gimmick.  But I do think he said a few things that made this post inevitable.  First the whole thing at about 2:40, the falling roof & rising beltline/waistline and how it’s “something we’ve never seen before” “exciting, dramatic, totally unique shape”, just have to call back to a post a did:

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?

I know it’s just me, but for all they deny how the Evoque had nothing to do with the Range Stormer, I just have to respectfully disagree.

Then he goes on to say:

This isn’t supposed to be meant as an entry-level vehicle.  This is somebody who wants Range Rover, who wants the qualities that are intrinsic to Range Rover but they want it on a smaller scale.

I just don’t get that, it’s clearly an entry-level vehicle, and I’m not saying $20,000 entry level but it is an entry-level Range Rover.  It’s just hard for me to see someone in the market for a Range Rover going to the dealership and changing their minds from even a Sport to switch to an Evoque.  And don’t get me wrong, it’s growing on me with everyday, can’t wait to actually drive one.  I just think if you do want a Range Rover, there are more reasons then just the premium interior.  When he says, “smaller scale”, it sounds like they just needed to call this small car a Range Rover, no matter what so it sells better.  And it will be the entry-level model to get a new crowd in the door and they will sell a lot, can’t wait to see them on the road. 

And this is just my normal rant, I know they have to do whatever is necessary to sell more vehicles,