Range Stormer

Parts 1 & 2 of the new Evoque design video – I still think it’s a modern production Range Stormer! #rangerover

So this is part 1 of a series of videos Land Rover Range Rover will be releasing showing the Range Rover Evoque process from behind the scenes.

For once, I don’t think Gerry McGovern actually used the word “desire” which was starting to really sound like a marketing gimmick.  But I do think he said a few things that made this post inevitable.  First the whole thing at about 2:40, the falling roof & rising beltline/waistline and how it’s “something we’ve never seen before” “exciting, dramatic, totally unique shape”, just have to call back to a post a did:

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?rrstormerhero4[1]


I know it’s just me, but for all they deny how the Evoque had nothing to do with the Range Stormer, I just have to respectfully disagree.

Then he goes on to say:

This isn’t supposed to be meant as an entry-level vehicle.  This is somebody who wants Range Rover, who wants the qualities that are intrinsic to Range Rover but they want it on a smaller scale.

I just don’t get that, it’s clearly an entry-level vehicle, and I’m not saying $20,000 entry level but it is an entry-level Range Rover.  It’s just hard for me to see someone in the market for a Range Rover going to the dealership and changing their minds from even a Sport to switch to an Evoque.  And don’t get me wrong, it’s growing on me with everyday, can’t wait to actually drive one.  I just think if you do want a Range Rover, there are more reasons then just the premium interior.  When he says, “smaller scale”, it sounds like they just needed to call this small car a Range Rover, no matter what so it sells better.  And it will be the entry-level model to get a new crowd in the door and they will sell a lot, can’t wait to see them on the road. 

And this is just my normal rant, I know they have to do whatever is necessary to sell more vehicles,

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?

Land Rover did their first-ever concept to preview a new production model back in 2004 with the Range Stormer.  It was our first intro into what would become the first addition to the Range Rover line – the Range Rover Sport.  The Sport was done when they showed the concept for the first time.  So it was more like they took a soon to be released vehicle and created a concept from it.  That’s all old news though, what I wanted to say today was something that caught me off-guard.  We’ve seen the Stormer since 2004 and the final 2-door Evoque was revealed back in June.  The Stormer always seemed to me as a blurry vision of the Sport, what I mean by that is, squint while looking at the Stormer from a distance and it’s a Sport.  However, if you really look at it today, it’s an Evoque with 2004-era Land Rover styling.  And I’m sure the 2-door version is biasing my opinion, but look at how many cues are there.  And I do of course realize they should have similar cues if they’re all basically “Range Rovers.


Look as those wheel arches that intersect the hood line.  Roof line looks closer to Evoque then Sport.  Hood louvers.




Big spoiler & Angular Exhaust – And they both seem to have glass roofs.



And I’ll close with a no longer valid & somewhat now sad quote from the 2004 Range Stormer Press Release:

Like all Land Rovers, the four-wheel drive is engaged permanently…

It’s the “Like all” part that really shows its age.