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Range Rover Evoque – It’s pretty small and deserved a better presentation… #rangeroverevoque

So I finally saw the Evoque in person and man is it small.  But it is without a doubt the best looking vehicle in it’s segment.  It really makes the German cars look old.

Land Rover put on an event in New York City on May 14th in Times Square.  I happened to be in the city to see the Crosby & Nash concert, so it worked out nicely.  They said the event was starting at 12PM and going until 12AM.  I got there about 2PM or so and it just all seemed very messy.

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It was great to see the Evoque up close.  Then I was told I was too close and had to step back by a guy with an earpiece.  There were no clear fencing or borders but I was told “DON”T SCRATCH THE CAR!”.

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I wasn’t sure what the point of the whole thing was, it was called The Power of Presence.  And if it was just there to get people to notice it, that’s fine but lose all the scaffolds and ladders and tents.  It lost a lot of elegance because of all the support stuff.  I just feel like a real Range Rover should stand on it’s own, they just had too much mess for basically just displaying one car.

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When I was there at 2PM, only the Coupe was on display, the 5-door was under a blue cover.

When I retuned again at 11PM, the Coupe was gone and the 5-door was out.

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The biggest difference between my 2PM visit and my 11PM visit was all the Range Rover Evoque informational cards that were littering the ground. 

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And apparently, I have given irrevocable consent to Land Rover using my image “Throughout the Universe”

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Like I said, I wasn’t there all day, so I don’t know what I missed but the two times I was there, I was disappointed by lack of “elegance”, for lack of a better word, ha!  I know they needed to photograph but let the car be the star of the event, not all the workers eating off the craft services table and the many, many ladders.

P.S. Overheard a middle-aged couple behind me, the husband telling the wife, I think that’s the new Land Rover. <—ha ha, “Land Rover”

2011-05-16T22:30:28-04:00May 17, 2011|
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Range Rover Evoque Options–Pricing & Pics in the UK #rangerover

In the last month or so, the Land Rover UK site has been updated to allow you to select the actual options that will be available on the Evoque.  There’s plenty of text & pictures.

Visit here and customize one to see what’s available:

http://www.landrover.com/gb/en/rr/range-rover-evoque/build/

One complaint on the options list:

Rear Mirror

This could be my mistake, but usually the Auto-dimming mirrors do not have that little circled switch, that toggles the mirror up and down – that’s sort of the point of the auto-dimming.  Details Land Rover, details!!

2011-05-02T08:25:00-04:00May 2, 2011|
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Parts 1 & 2 of the new Evoque design video – I still think it’s a modern production Range Stormer! #rangerover

So this is part 1 of a series of videos Land Rover Range Rover will be releasing showing the Range Rover Evoque process from behind the scenes.

For once, I don’t think Gerry McGovern actually used the word “desire” which was starting to really sound like a marketing gimmick.  But I do think he said a few things that made this post inevitable.  First the whole thing at about 2:40, the falling roof & rising beltline/waistline and how it’s “something we’ve never seen before” “exciting, dramatic, totally unique shape”, just have to call back to a post a did:

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?rrstormerhero4[1]

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I know it’s just me, but for all they deny how the Evoque had nothing to do with the Range Stormer, I just have to respectfully disagree.

Then he goes on to say:

This isn’t supposed to be meant as an entry-level vehicle.  This is somebody who wants Range Rover, who wants the qualities that are intrinsic to Range Rover but they want it on a smaller scale.

I just don’t get that, it’s clearly an entry-level vehicle, and I’m not saying $20,000 entry level but it is an entry-level Range Rover.  It’s just hard for me to see someone in the market for a Range Rover going to the dealership and changing their minds from even a Sport to switch to an Evoque.  And don’t get me wrong, it’s growing on me with everyday, can’t wait to actually drive one.  I just think if you do want a Range Rover, there are more reasons then just the premium interior.  When he says, “smaller scale”, it sounds like they just needed to call this small car a Range Rover, no matter what so it sells better.  And it will be the entry-level model to get a new crowd in the door and they will sell a lot, can’t wait to see them on the road. 

And this is just my normal rant, I know they have to do whatever is necessary to sell more vehicles,

2011-03-10T22:05:19-05:00March 9, 2011|
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