Press Releases

Land Rover kicks off Year of Defender, the retiring of a legend

I never got around to posting this when it was announced back in January, I’ll break it up over a few posts.  It’s sad to see it go but they really put some great thought for its drive into the sunset, if only they could have gotten some surprise US import exemption…



· World’s most iconic vehicle drawn on huge 1km scale on the same beach used to sketch the original design 68 years ago

· Heritage, Adventure and Autobiography Limited Edition Defenders announced

· Solihull production of current Defender due to end in December 2015

Whitley, UK, January 7 2015 – Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender. A unique 1km sand drawing at Red Wharf Bay in Anglesey, UK, marks the launch of three exclusive limited edition models and the beginning of an exciting new chapter in the Defender story.

As UK production of the current Defender enters its final phase, Land Rover will use 2015 to celebrate its global automotive icon.

Land Rover Vehicle Line Director Nick Rogers explains the significance of recreating one of the world’s most iconic vehicles: “Passion and enthusiasm surround everything we do with Defender, and that will never change. With a history stretching back 68 years, this is a Land Rover that has thrived for decades on its unquestionable capability and iconic shape. I now have the honour of being one of the many enthusiasts at Land Rover committed to creating a fitting successor to the legendary Defender.”

To mark the announcement Land Rover has created the largest sand drawing ever produced in the UK. A Defender outline measuring a staggering 1km across was drawn on the beach at Red Wharf Bay in Anglesey using a fleet of six Land Rovers. The unique image is a tribute to the moment in 1947 when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover’s managing director.

“My father met his brother on the beach at Red Wharf Bay and made a drawing in the sand of how he thought the Land Rover could be made,” said Stephen Wilks, son of Maurice. “That was the start of it all, the conception of Land Rover.”

The Wilks family owned land on the Welsh island and Maurice wanted a versatile vehicle that could double as a light tractor and off-roader. His forward-thinking design was christened the ‘Land Rover’, the outline of which we now recognise as the Defender.

Creating the giant piece of temporary artwork at Red Wharf Bay required a fleet of six Land Rovers, each towing an agricultural 12-foot harrow to draw the unmistakable outline of the Defender in the sand. The vehicles chosen for the race against the Anglesey tides chart the evolution of the Defender from its introduction in 1948 to the present day.

Year of Defender - Sand Drawing (8)

A Land Rover Series I, II and III were joined on the beach by a Ninety from the Eighties, a Defender 90 Hard Top and a Defender 110 Station Wagon. The immaculate Series II once belonged to the Wilks family and in memory of the moment originally enacted by their fathers, cousins Stephen and Nick Wilks, the sons of Maurice and Spencer Wilks respectively, were on hand to take part. They helped to draw the continuous 4.52km line – the length of 1,118 Defender 90 Station Wagons – into the sand with just minutes to spare before it was erased by the incoming tide.

The event witnessed the debut of the Defender Celebration Series; three exciting new limited edition models which each celebrate a different element of Defender’s unique history. The Heritage, Adventure and Autobiography Editions are all powered by Land Rover’s proven 2.2-litre diesel engine and are available to order now.

Land Rover is also investigating the possibility of maintaining production of the current Defender at an overseas production facility, after the close of UK manufacturing. Any continuation would see low volume production maintained for selected fleets and special vehicle applications for sale outside the EU.

Limited Edition Defenders

Land Rover Defender Celebration Series (3)

The three hotly anticipated limited edition Defender models celebrate a different element of the vehicle’s versatile character.

“We wanted to mark the end of Defender production at Solihull with a special edition but coming up with a single identity was impossible, so we developed three very different interpretations of the Defender to reflect its strength and breadth of character,” said Nick Rogers. “Whether our customers want to celebrate Land Rover’s unrivalled off-road heritage, demand the ultimate in terms of design and performance or have a genuine thirst for adventure, there will be a limited edition Defender that will be fit for purpose.”


The exclusive Autobiography Edition promises more performance, luxury and comfort than ever before thanks to its comprehensive equipment list, unique duo-tone paintwork, full Windsor leather upholstery and a power upgrade from 122PS to 150PS. Available in the UK and Europe from April, the Autobiography Edition will be produced exclusively as a 90 Station Wagon and priced from £61,500 (€64,000)*.


The Heritage Edition is inspired by early Land Rover models and mixes nostalgic design cues with modern creature comforts. It will be available in global markets and is identified by distinctive Grasmere Green paintwork and a contrasting white roof. A heritage grille and HUE 166 graphics, recalling the registration plate of the first ever pre-production Land Rover nicknamed ‘Huey’, also identify the Heritage model. It hits showrooms from August priced from £30,900 (€39,900)*.


The exciting new Adventure Edition also arrives in dealerships from August. The Adventure Edition will be available in global markets and is aimed at Land Rover customers who relish the great outdoors and embrace the Defender’s ‘go anywhere, do anything’ attitude. It comes fitted with additional underbody protection and Goodyear MT/R tyres to boost the Defender’s already class-leading all-terrain capability. Unique decals and a leather-trimmed cabin ensure the Adventure Edition stands out from the Defender crowd. The Adventure Edition is priced from £38,400 (€45,900)*.

Range Rover Sport SVR 0-60 in 4.5 seconds – Orders from October, Deliveries Q1 2015 Starting at $110,475

Here’s the official PR ahead of the Pebble Beach launch on Thursday – great pics & info – all decked out in optional Carbon Fiber trim!  Best part, you lose none of the capabilities of a standard Range Rover Sport.

Range Rover Sport SVR (25)




Official PR:

  • The 2015 Range Rover Sport SVR will be the first Land Rover vehicle to wear the new high-performance SVR badge
  • The Range Rover Sport SVR is the most dynamically focused Land Rover vehicle ever produced
  • The SVR features a 550hp 5.0-liter supercharged V8 engine capable of accelerating from 0-60 mph in 4.5 seconds with a top speed of 162 mph on the track
  • Pricing starting at $110,475

(MAHWAH, N.J.) – August 10, 2014 – Capable of accelerating from 0-60 mph in 4.5 seconds with an electronically limited top track speed of 162 mph, the Range Rover Sport SVR will be the first Land Rover vehicle to wear the new high-performance SVR badge.

The SVR features a 5.0-liter supercharged V8 engine which has been developed to produce 550hp and 502lb-ft of torque – a 40hp and 41lb-ft increase over the standard supercharged V8 – while its advanced ZF® 8HP70 eight-speed automatic transmission and four-wheel-drive chassis have been tuned to complement the astonishing performance.

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MY2015 Range Rover Official Info & Pricing for the North American Market

The details we’ve all been waiting for, linked below is JLR Bulletin MRPR14-24 2015 MY RANGE ROVER PRODUCT INFORMATION WITH PRICING.  We knew most of what was changing but still some interesting items.  Also news, the US orders will start in late July with builds beginning October 13, 2014.

The Land Rover badging has made its way to the engine cover for the 2015 Range Rover.


We also can confirm that side view approach/puddle lamps will match the Range Rover logo disc found between the front and rear doors of Range Rover and the Range Rover Sport.  This will bring the silhouette imagery to the entire Range Rover family.


Lots of other little things:

  • A literally slicker wood veneer option for the powered tray tables in the Autobiography Black,
  • Soft Door Close is now standard with HSE and above.
  • The InControl system everyone is excited for is a $430 option
  • For the truly sensitive customers who just can’t handle it, you can now opt for a non-heated windshield

And some 2015 Range Rover pricing:

Range Rover
Range Rover HSE
Range Rover HSE LWB
Range Rover Supercharged
Range Rover Supercharged LWB
Range Rover Autobiography
Range Rover Autobiography LWB
Range Rover Autobiography Black
Range Rover Autobiography Black with  
   Vallorie White Paint $200,995

Check it out:


Click on image above or here to download completely MPR14-24 bulletin as a PDF

Minor updates for MY2015 Range Rover and Range Rover Sport

Various sources indicated to me that the MY2015 wouldn’t bring too many changes and now I know which of my sources to really believe – even had the new silver color in a tip.

Here’s the official PR, not much but I definitely could have used the Intelligent Cargo Mode on the 4th of July.  And the fixed panoramic roof is great, it would make for a tough decision – go for full glass without the crossbeam or keep the crossbeam and the ability to open the roof up.

2015 Range Rover

MY2015 Range Rover (2)

MY2015 Range Rover (1)MY2015 Range Rover (4)MY2015 Range Rover (3)


2015 Range Rover Sport

MY2015 Range Rover Sport (1)MY2015 Range Rover Sport (3)MY2015 Range Rover Sport (4)MY2015 Range Rover Sport (5)


  • Range Rover and Range Rover Sport continue to improve the customer experience by offering an extensive selection of in-car technology, including Land Rover InControlTM
  • Uprated SDV8 with additional 40Nm for effortless overtaking; enhanced eight-speed transmissions on diesel SDV8 and petrol SCV6 derivatives
  • Increased personalisation options, including exterior colours, alloy wheels, panoramic roof and interior colourways

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2015 Land Rover LR4 / Discovery brings more luxury & InControl – is this the last split branded Land Rover?

Whenever a vehicle generation is getting to the end it’s life there always seem to be a flourish of upgrades and additions that we hadn’t seen before.  It’s sad to see it go but the person buying this new year model should be very happy.

While this probably isn’t the last LR4, we’re going to be at the point soon where there won’t be any split branding between the US and the rest of the world, I for one can’t wait!


Striking Land Rover Features Bring Heightened Level Of Interior Luxury To The Discovery

Land Rover continues to celebrate 25 years of Discovery with the option for customers to add striking features from the XXV Special Edition anniversary model revealed earlier this year.  In-car technologies also receive a boost with the introduction of Land Rover InControl Apps into a number of key markets, whilst the 3.0-litre V6 Supercharged petrol engine maintains its promise to deliver fuel efficiency benefits.

These enhancements are available to order on the Discovery now with customer deliveries starting from September.

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