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Range Rover Evoque “Choose” is live on landrover.com–Check out the colors, wheels & interiors

A reader named Mario tipped me off to this – Land Rover has gone live with a “Choose” option on the Evoque section of landrover.com – It’s currently visible in both the UK & USA, and I’m sure other countries too. It’s mostly there to show you colors; not really specific options. But we do finally see what a Dynamic interior will be.

I’ll put up all the various colors and interiors later, just wanted to get this out there.

Quick interesting items – the US site is missing the Prestige model. And all the interior shots they show are missing the Dynamic program from their Terrain Response controls, this was present in the pictures they put out last week as well as the vehicles they were showing in Paris. Maybe it will be an option?

More later…

Michael2010-10-08T13:25:03-04:00October 8, 2010|

Range Rover Evoque Design Themes

Land Rover still hasn’t given us all the specifics but they have talked about the choice of three themes for the upcoming Evoque. These cover both exterior & interior design, with colors, materials, wheels & more. I’m really interested to see the pricing differences, with what I guess we can call trim levels.

So here are the three themes and some of the few pictures available:

• Pure – combining the stunning concept-car exterior with a stylish, clean interior in neutral colours to highlight the pure, simple forms of the cabin architecture. Soft-touch, wrapped materials on the major surfaces contrast with the real-metal brushed aluminium trim.

• Prestige – ultimate Range Rover luxury, combining a bespoke exterior that includes unique, 19-inch wheels and sparkling metallic details with an indulgent interior that is almost entirely leather-wrapped. Luxurious duo-tone colour schemes are embellished by premium leather, twin-needle stitching and real wood and metal finishes.

• Dynamic – bold exterior with 20-inch wheels and unique bumpers, sills, grille and tailpipes for a more assertive, confident stance. Contrasting roof and spoiler colour is a no-cost option, while the premium sports interior offers a darker environment with splashes of bright contrast colour, together with perforated leather seats and unique sports detailing.

Other then that, the only real clues we have is this image from the official Evoque page at landroverusa.com, which shows various materials & patterns:

Michael2010-10-09T23:59:58-04:00October 8, 2010|

White roof on the 5-door Evoque–is it a British thing?

I think it’s neat that they went with the white roof on that first official picture of the 5-door Range Rover Evoque. The “Dynamic Theme” does offer:

Contrasting roof and spoiler color are available as a personalization option.

In the UK Press Release, it’s listed as a “no-cost option”, but “no-cost” is missing from the US Press Release.

We can actually see a black roofed version of the Coupe in these two pics:

But getting back to the 5-door, after passing a new Mini on the road yesterday, I realized that Mini has used the same color scheme forever:

So I ask, is this a British design thing?

Michael2010-10-06T08:17:00-04:00October 6, 2010|

Range Rover Evoque–Live Reveal brings back Land Rover badge & a little more

So Land Rover just officially revealed the 2-door Range Rover Evoque at the Paris Auto Show. It was short and sweet and didn’t reveal too much new info. But there were two interesting things.

First, they did not show the 5-door model and said it wouldn’t be shown until later this year. For those who can’t wait, here’s a video of it showing off on the Nürburgring:

And a picture of a dealer preview via Autoblog:

Second & actually more surprising, the vehicle they showed actually did have a Land Rover badge on the right-hand side of the rear tailgate. So maybe they aren’t going to forget the brand. I would have put up a screenshot but they still haven’t put up the replay of the video. Here’s a shot posted by Stuart Schorr, Vice President, Communications & Public Affairs, Jaguar Land Rover North America:

Funny thing is, not even a real Range Rover has a rear badge anymore…

You can watch a replay of the reveal here:

http://www.helloevoque.com/blog/watch-the-live-reveal/

And Phil Popham did say it would start at £35,000 – I can’t remember if that was new info or not?

Michael2010-09-30T03:24:18-04:00September 30, 2010|

Range Rover Evoque: The Press Release–UK vs. US

So there are always differences in the various releases put out, sometimes it’s just UK vs. US spelling or phrasing, sometimes it’s just removing/adding the features available in the different markets. But it’s always interesting to me to see how they compare. To do this, I just do a compare in Microsoft Word on the two documents, and it’s easy to see the differences.

I’ll list a bunch of the items below, but the ones that really caught my eye were the way the vehicle is referred to, in the UK PR, it’s sometimes just “Evoque”, no Range Rover prefix. However in the US PR, they added the “Range Rover” prefix to almost every time the word “Evoque” is printed. I’m not sure why that’s such a priority here but not over there. I think this almost goes more to a previous post I wrote about Range Rover becoming its own brand. Continuing in the same vein, in the UK they said “Land Rover Designers”, for the US it’s “Range Rover Designers”. And “Range Rover’s much-acclaimed” became “Range Rover brand’s”. Again the UK says “Range Rover’s identity, while the US changes it to, “Range Rover brand’s identity”

Anyway, here are a few more comparisons, just snippets of text:

UK	US
Cross-coupé	Coupe
Summer 2011	Fall 2100
Range Rover Sport	Range Rover Sport Vehicle – not sure why they added that.
In a quote from the Chief Program Engineer “the more youthful target customer”	“the target customer” I guess he gave the US a different “quote”.
The “four-wheel-drive” system	Becomes “permanent all-wheel-drive”
The UK version mentions that 3 full hides are used in the interior	Redacted from US version
car’s greener	vehicle’s sustainability
Not listed	Contrasting roof and spoiler color are available as a personalization option
award-winning plant at Halewood in Merseyside, UK	award winning plant in Halewood, UK
chunky illuminated chaplets and needles	illuminated chaplets and needles
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response	All-weather, all-surface capability with Land Rover Terrain Response

For that last one, maybe the US PR people just aren’t as confident as their UK counterparts? And I didn’t even get into the 2WD or diesel differences.

Michael2010-09-27T07:32:00-04:00September 27, 2010|