So there are always differences in the various releases put out, sometimes it’s just UK vs. US spelling or phrasing, sometimes it’s just removing/adding the features available in the different markets.  But it’s always interesting to me to see how they compare.  To do this, I just do a compare in Microsoft Word on the two documents, and it’s easy to see the differences.

I’ll list a bunch of the items below, but the ones that really caught my eye were the way the vehicle is referred to, in the UK PR, it’s sometimes just “Evoque”, no Range Rover prefix.  However in the US PR, they added the “Range Rover” prefix to almost every time the word “Evoque” is printed.  I’m not sure why that’s such a priority here but not over there.  I think this almost goes more to a previous post I wrote about Range Rover becoming its own brand.  Continuing in the same vein, in the UK they said “Land Rover Designers”, for the US it’s “Range Rover Designers”.  And “Range Rover’s much-acclaimed” became “Range Rover brand’s”.  Again the UK says “Range Rover’s identity, while the US changes it to, “Range Rover brand’s identity”

Anyway, here are a few more comparisons, just snippets of text:

For that last one, maybe the US PR people just aren’t as confident as their UK counterparts?  And I didn’t even get into the 2WD or diesel differences.