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Why can’t Range Rover advertisements be clever anymore? Can’t luxury and humor just get along? #rangerover

I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s.  They had a cleverness to them while also being informative.  As the years have progressed, it seems like Land Rover Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past.  They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.

To start, here are a few from the Classic era:

278And you thought your teenagers were rough on a car.

Sometimes you have to get out and push a Range  Rover.224

P38a era ads, again still had a sense of humor

138151

Early L322 stuff, starting to get more serious but still have fun.  The one on the right doesn’t work in today’s 3 model “Range Rover” world.

heaven-heavenNot A.  The.

Here’s are a couple of 2010 ads, nice tag lines but not overly creative…

Eyes in the Front, Back & Side of Its Head.All the information at your fingertips.  Literally.

And the print advertisements aren’t alone in this:

Range Rover does the Cha-Cha

 

I won’t complain about all the somewhat current ads, I loved this entire campaign:

And this one on “The Range Rover” – there really was only one back then:

 

And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:

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2010-12-05T19:52:16-05:00December 9, 2010|

Who exactly is watching this Evoque slideshow on YouTube?? #rangeroverevoque

After seeing other slideshow type YouTube videos, I decided to create a simple one, with just the official Range Rover Evoque photos released at the time, I added in a YouTube provided soundtrack and put the video up on September 21st.

 

As of December 6th, it has over 10,000 views – which I think is actually pretty crazy, I know I’d prefer to see the actual pictures instead of something like this.  But that’s not why I’m writing this today.  It’s the actual analytics on the video from YouTube, specifically the demographics:

rre-demo

While in no way scientific and really just a sample of YouTube viewers; I wonder how much this goes along with what Land Rover Range Rover is seeing in regard to who they’re targeting it for.

Below are the breakdowns for Women vs. Men.

rre-demo-mf

Again, I don’t know the general demographic for YouTube users, but 10,000 views seems like a good size sample for a car slideshow.

Anyway, I found it interesting…

2010-12-06T09:39:00-05:00December 6, 2010|
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