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Jaguar Land Rover Careers YouTube Channel has some cool videos! #jaguar #landrover

While searching for something else, I found the Jaguar Land Rover Careers YouTube Channel. They have all sorts of videos up there that I haven’t seen before – some are just the normal marketing videos, but others are actually pretty interesting, covering new technologies. They’ve been up for a year but most only have a few views. They don’t have real descriptions or anything informative but they are interesting to watch – just not sure how anyone will find them.

Michael2011-03-08T22:54:58-05:00March 14, 2011|

#rangerover Evoque City Shaper @MilesFisher says we’re going to see iTunes video playback & Facebook integration in the Evoque!

I have this video cued up to the point where Miles Fisher, a Range Rover Evoque City Shaper, mentions what we’re going to be seeing on the Evoque’s ICE (In-Car Entertainment) system. He says there will be some kind of Facebook integration with contacts & video from iTunes which I assume means any iOS device – sounds interesting!

Michael2011-02-28T19:46:38-05:00February 28, 2011|

Why can’t Range Rover advertisements be clever anymore? Can’t luxury and humor just get along? #rangerover

I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s. They had a cleverness to them while also being informative. As the years have progressed, it seems like ~~Land Rover~~ Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past. They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.

To start, here are a few from the Classic era:

P38a era ads, again still had a sense of humor

Early L322 stuff, starting to get more serious but still have fun. The one on the right doesn’t work in today’s 3 model “Range Rover” world.

Here’s are a couple of 2010 ads, nice tag lines but not overly creative…

And the print advertisements aren’t alone in this:

Range Rover does the Cha-Cha

I won’t complain about all the somewhat current ads, I loved this entire campaign:

And this one on “The Range Rover” – there really was only one back then:

And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:

Michael2010-12-05T19:52:16-05:00December 9, 2010|

Who exactly is watching this Evoque slideshow on YouTube?? #rangeroverevoque

After seeing other slideshow type YouTube videos, I decided to create a simple one, with just the official Range Rover Evoque photos released at the time, I added in a YouTube provided soundtrack and put the video up on September 21st.

As of December 6th, it has over 10,000 views – which I think is actually pretty crazy, I know I’d prefer to see the actual pictures instead of something like this. But that’s not why I’m writing this today. It’s the actual analytics on the video from YouTube, specifically the demographics:

While in no way scientific and really just a sample of YouTube viewers; I wonder how much this goes along with what ~~Land Rover~~ Range Rover is seeing in regard to who they’re targeting it for.

Below are the breakdowns for Women vs. Men.