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Jaguar Land Rover introduces the 360 Virtual Urban Windscreen

  • Jaguar Land Rover reveals its ‘360 Virtual Urban Windscreen’ research, which uses transparent roof pillars to give the driver a 360o view outside the car
  • To aid navigation on busy urban roads, a ghost car could be projected in front of the car for the driver to follow
  • The concept uses future Heads-Up Display technology to provide information to keep the driver’s eyes on the road and reduce distraction
  • ‘360 Virtual Urban Windscreen’ and ‘Follow-Me Ghost Car Navigation’ are part of a suite of new concept technologies that Jaguar Land Rover is developing to reduce the potential for accidents

Whitley, UK: Jaguar Land Rover has launched a research project to develop technologies that will offer drivers a 360o view out of their vehicle, uninterrupted by the pillars that support the roof.

A screen would be embedded in the surface of each pillar inside the car and would take a live video feed from cameras covering the angles outside the car usually obscured in the blind spots created by the A, B and C-pillars.

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Pedestrians, cyclists and other vehicles would be visible all around the car – and by combining the transparent pillars with an advanced high quality Heads-Up display, the movement of other road users could be highlighted to the driver with an on-screen halo moving across the car’s virtual windscreen.

When the driver indicates to change direction, when they move their head to look over their shoulder during an overtake manoeuvre, or as the vehicle approaches a junction, the system would automatically make the left or right-hand side pillars transparent.

Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: "Our ultimate aim is to reduce road accidents and enhance the urban driving experience. The Jaguar Land Rover research team is developing this technology to improve visibility and to give the driver with the right information at the right time. If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments."

The full potential for the 360 Virtual Urban Windscreen would be delivered by connecting the virtual windscreen to the Cloud. By connecting the car to roadside infrastructure and businesses in the urban landscape, the Virtual Urban Windscreen could present information ranging from petrol station prices to the number of parking spaces available, so drivers won’t have to look for this information themselves.

The connected car could also enhance navigation by advising the driver to turn left or right at more visible landmarks, such as pubs or shops, rather than just road signs or street names. 

While the most intuitive and efficient way to navigate to a specific location is to be able to follow someone who knows the best route – so the Jaguar Land Rover team is developing ‘Follow-MeGhost Car Navigation’,which projects an image of a vehicle in front of the driver’s car for them to follow, turn by turn, to their destination.

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"Driving on city streets can be a stressful experience, but imagine being able to drive across town without having to look at road signs, or be distracted trying to locate a parking space as you drive by," added Dr Epple. "We want to present all of this information on a Heads-Up Display in the driver’s eye-line, so the driver doesn’t have to seek it out for themselves and take their eyes off the road ahead."

2014-12-15T01:31:40-05:00December 15, 2014|
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Some new InControl and justDrive info

Jaguar Land Rover’s InControl system continues to grow.  Here are some new videos featuring the new justDrive app for InControl.  Official PR follows videos

Jaguar Land Rover announces next stage of its award-winning InControl infotainment and connectivity platform

  • Silicon Valley’s CloudCar develops voice-activated multi-purpose app, justDrive, for use in Jaguar and Land Rover vehicles within company’s proprietary inControl Apps system
  • Using one of the most advanced voice recognition packages in the world, justDrive offers the driver a unified, voice-enabled interface with a wide variety of apps and services including Spotify, Twitter and Yelp
  • Jaguar Land Rover opens its first overseas R&D facility in Portland, Oregon, to develop future infotainment and connected car technologies

(more…)

2014-12-10T00:36:08-05:00December 12, 2014|
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Jaguar Land Rover Develops The Self-Learning Intelligent Car Of The Future

Continued tech news from last weeks Jaguar Land Rover Technology Showcase:

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  • The intelligent car will have its own on-board ‘Smart Assistant’ to carry out a host of functions to allow the driver to concentrate on driving
  • The ground-breaking system will minimise driver distraction to reduce the potential for accidents – with an eventual goal of zero accidents
  • New state-of-the-art software recognises the driver and learns their preferences. It can then predict their routine and changing preferences based on variables such as the weather and their schedule for the day
  • The ‘Smart Assistant’ will check your calendar in advance and remind you to take your child’s sports kit to sports day
  • The self-learning car will learn an individual’s driving style and apply them when Auto Adaptive Cruise Control (AACC) is engaged

(more…)

2014-07-15T00:15:03-04:00July 17, 2014|
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John Edwards Announces Launch Of Jaguar Land Rover Special Operations

There’s been a lot of talk about Special Operations, Engineered to Order and Individual Products Division over the past year.  This was the first time I remember them talking about the Heritage section.  I realize how this related to Jaguar but will this also include Land Rover?  That’s my question.

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  • Jaguar Land Rover launches Special Operations division to meet the increasing needs and aspirations of today’s discerning customers.
  • Jaguar Land Rover Special Operations will focus on designing and engineering high specification vehicles, bespoke commissions, heritage products and branded goods.
  • Jaguar Land Rover will invest in creation of a new state-of-the-art Special Operations Technical Centre in the West Midlands.

(Whitley, Coventry UK- 12/06/2014)  A new business division, Jaguar Land Rover Special Operations, has been created to focus on meeting the increasing expectations of today’s most discerning and enthusiastic car customers.

Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services:

  • High specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
  • Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
  • Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
  • A new portfolio of branded goods that will engage with a wide audience of current and potential customers.

(more…)

2014-06-16T20:34:09-04:00June 16, 2014|
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