I need to preface this critique by saying, I know my site is nowhere near perfect. I’m sure a quick look here will find typos, grammar mistakes & more. However, this site isn’t owned by a multi-billion dollar company, yes it’s true. I would just assume that Land Rover could have someone working for them that could do a spell-check on what they write. Same with the differences in US vs. UK English. I have no problem with them sticking with the UK version of things, but as you’ll see, they just switch back and forth on the same page. Then there’s product branding, if a feature has a unique copyrighted name, shouldn’t it be written the same way every time? Finally, an example of just using the wrong picture, that should have been caught.
Anyway, here we go – click on any of the images for a larger view. All of these shots were taken from the landroverusa.com website. It took about 20 minutes to go through and find them. I’m contacted Land Rover in the past about others I’ve found, some they fixed, others they ignored. Click on any of the images for a larger version.
Misspellings:
Inconsistent Branding, first one below is from the LR2 page which does show CommandShift the same in both spots:
Now the Range Rover – Written two different ways, inches apart:
Range Rover Sport – a space has been added to one of the words:
And finally the LR4 page – at least it’s consistent, both with a lowercase “shift”:
Center vs. Centre – so here’s some of that inconsistent English, first from the LR4, it’s a “Center console”:
Then we’ll jump right to the Range Rover with options in either spelling style just paragraphs apart:
Finally, I’ll just start with the screenshot from the Range Rover page:
It’s pretty clear to see that the picture on the left is a Range Rover Sport, and when I say it’s pretty clear, I mean to the web designer who stares at these vehicles all day and who I would hope knows the product design, even slightly. Now I’m not sure who made the mistake here, the name of that specific image is: opt_us_l322_a-airbags1.jpg – so it’s clear it is named incorrectly because L322 refers to the Range Rover model line, while L320 refers to the Sport.
If we go to the Range Rover Sport page and look for that picture, it’s there and with the proper Range Rover Sport designation: opt_us_l320_a-airbag.jpg
And just for the heck of it, here’s the full-size version( optoly_us_l320_a-rsc.jpg) :
And so as to not just pick on the US site, I caught this one a while back on the LR UK site – DBA vs. DAB.
![range-rover-sport-dba-sport[3]](https://i0.wp.com/www.ovalnews.com/wp-content/uploads/rangeroversportdbasport3_thumb.jpg?resize=504%2C329 "range-rover-sport-dba-sport[3]")
And to quickly close, again I know someone could nit-pick my site to death, but for a large company to have such silly mistakes, it’s disappointing. I’m actually considering looking at some of the other car manufacturer sites to see if there’s a correlation between their J.D. Power ranking and the silly mistakes on their sites.
P.S. I do realize how insane this post is, I really do.
From the Interactive Land Rover “blog”, a few paragraphs by LRNA Marketing VP Finbar McFall – focused on the Autobiography Black limited edition, nothing new, but the interesting part comes at the end:
Certainly, over the coming months we’ll be increasing our marketing focus on the Autobiography range. We see it as a new chapter in Range Rover’s success story.
Now obviously, Autobiography options are new to the US, but have been in the UK for many, many years. So does this increased “marketing focus” mean they are trying to push the Range Rover more up market? Is this purely a marketing thing, with more events geared toward a “highly-affluent audience”? Will we see actual Autobiography advertisements?
$116,950
5.0L S/C w/ATB PackS/C w/Autobiography Package adds:
(* indicates a specification change from 10MY)Full semi-aniline leather seats
Full leather center and lower dashboard
Full leather door panels
Leather center console sides
Full leather headliner including rear passenger vanity mirrors
14 Piece wood trim on fascia, doors and center console (top sides and rear sides)
* Unique Autobiography 20" Sparkle Silver alloy wheel – Style 17
* 1200-watt harman/kardon LOGIC7 AM/FM 6-disc CD changer with 19 speakers
Rear seat entertainment with 6 DVD changer
Adaptive cruise control with brake assist
Climate glass and 4-zone Climate Control
Adaptive Front-Lighting System (AFS)
Automatic high beam assist
Blind spot monitoring
* Rear seat recline including 4-way lumbar support and heated and cooled rear seats
* Choice of extended color palette
*Surround camera system
HD Digital Radio
Infinitely Variable Rear Differential Lock
Unique Autobiography badge on tailgate$95,465
5.0L S/CSupercharged adds:
5.0-liter Supercharged V8 / 510-horsepower / 461 lb-ft torque w/"positive torque" manual shift
Brembo 6 piston high performance front brakes
20” 10-spoke alloy wheel – Style 11
Diamond mesh side power vents (bright finish)
Supercharged badge on tailgate
Adaptive Dynamics including active variable dampers
Chromed exhaust tips and stainless steel pedals$84,285
5.0L HSE /w LUX PackHSE w/Luxury Interior Package adds:
Luxury heated and cooled front seats with heated rear seats
14-way driver and passenger electric seat adjustment
Upgraded Windsor leather on seats, door pulls and center console lid
12 Piece wood trim on fascia, doors and center console (top sides)
Auto-dimming exterior mirrors and removable luggage net
20" 7-spoke alloy wheel – Style 9$79,685
5.0L HSEHSE specific equipment:
5.0-liter V8 / 375-horsepower / 375 lb-ft torque
6-speed auto transmission with Commandshift & 2-speed electronically controlled transfer gearbox
4-corner Electronic Air Suspension (Access, Standard, Off-Road and Extended Modes)
Terrain Response ™ system
Full 12.3" Thin Film Transistor (TFT) instrument screen with virtual gauges
Electronically controlled infinitely variable locking center differential
ABS / EBD / HDC / 4ETC / CBC / DSC / EBA / ARM / TPMS
Roll Stability Control
Satellite Radio
USB port and separate iPod port with full iPod integration
Electronic parking brake & Front and Rear Park Distance Control (PDC)
Push Button Start with Keyless Entry
19" 7 Rectangular-spoke alloy wheel – Style 8
Heated Blenheim leather-trimmed seats [12-way Driver / 10-way Passenger] with electric lumbar
Split 60/40 folding heated rear seat w/integrated ski bag
Leather wrapped steering wheel (heated), gear selector, and armrests
Upgraded Cambridge leather on upper dashboard
10 Piece wood trim on fascia and doors
Power tilt-and-slide front sunroof and auto-dimming rear view mirror
One-touch Down Driver & Passenger Windows
Triple laminated heated front windscreen, privacy glass and illuminated vanity mirrors
On road/off road hard disc drive satellite navigation system w/touch-screen and voice activation
Black Land Rover oval badges
Rear View Camera
720-watt harman/kardon LOGIC7 AM/FM 6-disc CD changer with 14 speakers, SAT Radio
Personal Telephone Integration System (Bluetooth connectivity)
2nd row Auxiliary Jack Input for MP3, etc. (behind center console)
Revised rear center arm rest with storage for remote control
Triple-zone automatic climate control
LED tail lamps – turn signals and brake lamp
Xenon auto-headlights with headlight power washers and LED turn signals
3 bar diamond mesh front grill (bright finish)
Front & Rear fog lights / Rain sensing wipers / Puddle & Foot well lights
Dual electrically adjustable power-folding heated exterior mirrors
7 airbags SRS including side-curtain, side-thorax and driver’s knee
Integrated Whiplash Reduction System
![range-rover-sport-dba-sport[3]](https://i0.wp.com/www.ovalnews.com/wp-content/uploads/rangeroversportdbasport3.jpg "range-rover-sport-dba-sport[3]")
