So we’re finally getting to see the differences between the various themes.

Sorry about the amount of Evoque posts that are forthcoming…

A reader named Mario tipped me off to this – Land Rover has gone live with a “Choose” option on the Evoque section of landrover.com – It’s currently visible in both the UK & USA, and I’m sure other countries too.  It’s mostly there to show you colors; not really specific options.  But we do finally see what a Dynamic interior will be.

I’ll put up all the various colors and interiors later, just wanted to get this out there.

Quick interesting items – the US site is missing the Prestige model.  And all the interior shots they show are missing the Dynamic program from their Terrain Response controls, this was present in the pictures they put out last week as well as the vehicles they were showing in Paris.  Maybe it will be an option?

More later…

Land Rover still hasn’t given us all the specifics but they have talked about the choice of three themes for the upcoming Evoque.  These cover both exterior & interior design, with colors, materials, wheels & more.  I’m really interested to see the pricing differences, with what I guess we can call trim levels.

So here are the three themes and some of the few pictures available:

• Pure – combining the stunning concept-car exterior with a stylish, clean interior in neutral colours to highlight the pure, simple forms of the cabin architecture. Soft-touch, wrapped materials on the major surfaces contrast with the real-metal brushed aluminium trim.

• Prestige – ultimate Range Rover luxury, combining a bespoke exterior that includes unique, 19-inch wheels and sparkling metallic details with an indulgent interior that is almost entirely leather-wrapped. Luxurious duo-tone colour schemes are embellished by premium leather, twin-needle stitching and real wood and metal finishes.

• Dynamic – bold exterior with 20-inch wheels and unique bumpers, sills, grille and tailpipes for a more assertive, confident stance. Contrasting roof and spoiler colour is a no-cost option, while the premium sports interior offers a darker environment with splashes of bright contrast colour, together with perforated leather seats and unique sports detailing.

Other then that, the only real clues we have is this image from the official Evoque page at landroverusa.com, which shows various materials & patterns:

And I’ll repeat myself, I think this is an evolved production version of the Range Stormer, I really wonder how much of a direct connection between the Stormer & the Evoque there is.  So maybe the LRX was a concept of the concept?

If Land Rover can really start to get their ratings up in quality & reliability they really could be unstoppable.  With their continued record breaking sales, their real Achilles heel is the poor ratings they get year after year from J.D. Power & the like.  Imagine where they’d be if they could come out on the top of that list.  Let’s hope Dr. Mertens can make that happen – especially with the launch of the updated & new models over the next few years.

And here’s the official press release:

Peter Mertens has joined Jaguar Land Rover as Director, Quality and the Automotive Safety Office.

Dr. Mertens, who takes up his position with immediate effect, will assume global responsibility for Jaguar Land Rover’s quality and safety performance. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.

With more than 20 years of experience in the automotive industry, Peter has worked in a wide variety of roles including product development and aftersales engineering at Mercedes Benz and more recently as Global Vehicle Line Executive at General Motors.

"Jaguar and Land Rover have an incredibly exciting future that I am very pleased to be a part of. Quality and safety are absolute priorities and my task is to take the standard even higher," commented Mertens.

Following an apprenticeship as a toolmaker Mertens completed a Masters in Industrial Engineering and Operations Research at the Virginia Polytechnic Institute in the United States. He later went on to complete his doctorate in Production Engineering and Industrial Engineering at the University of Kaiserslautern.

He is 49 years old and married with three children.

I think it’s neat that they went with the white roof on that first official picture of the 5-door Range Rover Evoque.  The “Dynamic Theme” does offer:

Contrasting roof and spoiler color are available as a personalization option.

In the UK Press Release, it’s listed as a “no-cost option”, but “no-cost” is missing from the US Press Release.

We can actually see a black roofed version  of the Coupe in these two pics:

But getting back to the 5-door, after passing a new Mini on the road yesterday, I realized that Mini has used the same color scheme forever:

So I ask, is this a British design thing?