• Published On: March 11, 2013

    all-new_range_rover_sport_teaser_campaign_110313_01

    • All-New Range Rover Sport to make its debut on 26 March 2013
    • Land Rover’s fastest, most responsive and agile vehicle to date
    • Third model of the new Range Rover family launched in two years
    • Ground-breaking live drive to be broadcast to global audiences

    The all-new Range Rover Sport will make its global premiere in a ground breaking live drive through Manhattan, New York, on 26 March.  Land Rover’s fastest, most responsive and most agile vehicle to date will be revealed to audiences around the world on the eve of the 2013 New York Auto Show.

    The drive will take place on the streets of the Range Rover Sport’s largest market – New York City.  More Sports are sold in New York than any other metropolitan area in the world and the model is North America’s best-selling Land Rover product.

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  • Published On: March 9, 2013

    Loyal reader Steve C. was kind enough to break down the latest info AutoWeek had on what we’re going to see coming from Land Rover.

    Thanks Steve!

    About 16 models offered by 2020.  The strategy emerged from a recent presentation of the new Range Rover by Gerry McGovern.  The line-up is arranged in three categories:  luxury, leisure and utility with details as follows…

    Range Rover/Luxury – The range will include an aluminum Range Rover, an aluminum Evoque XL that sits below the Sport, a redesigned Evoque and an urban-focused “baby” Evoque.  Sales projections and fuel economy will help determine which vehicles come to the US market.  The XL is expected to be shared with Jaguar to give them its first SUV.

    Leisure – This will be replacement LR2s and LR4s.  A Super LR4 built on aluminum body architecture would head the portfolio.  LR2s would still be steel but it will grow in size to better fit the US market and feature V6 power.  Five and seven seat LR2 variants are in the plan.  Also in the works is a “baby” LR2 to compete with vehicles like Audi Q3 and Nissan Juke.

    Utility – This core area has room for both the DC100 and the new Defender.  A full range of Defender replacements in short and long wheelbase and high-capacity pick-up versions are planned.  Production of the Defender could be shifted to India.

  • Published On: March 5, 2013

    Just got an invite for the reveal of “a dramatic new product from Land Rover”.

    I’m figuring it’s either the new Range Rover Sport or Land Rover Cologne.

    next-sport-maybe

  • Published On: March 5, 2013

    After a little bit of very rough Photoshop’ing – here’s a little inspiration for Land Rover.  The current ad is a waste – is Terrain Response 2 really going to sell a new Range Rover.  It’s an awesome feature but GET CLEVER; you can do so much better!!

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    l405-cellular-adl405-itstrue-adl405-luxurious-ad

  • Published On: March 4, 2013

    This is neat stuff, I like the Terrain Response in a Defender and the way it uses HDC for the regenerative braking – see PR below.

    lr-e-defender

     

    • Land Rover continues to champion innovation in engineering and develop sustainable automotive solutions
    • Engineered to deliver zero emissions while retaining legendary all-terrain capability
    • Innovative powertrain combines a 70kw electric motor with lithium-ion battery pack

    Land Rover is continuing to champion British innovation and cutting-edge automotive engineering by unveiling seven new Electric Defender models at the Geneva Motor Show. The research vehicle delivers zero emissions while retaining its tough, go-anywhere capability.

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