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One Millionth Range Rover, one month late #rangerover

1mrr

I had been waiting for some media for this and just forgot to get it posted.  Back on November 4th, Land Rover produced the one millionth Range Rover, it quickly went to a charity auction for Help for Heros, after being accepted by Jeremy Clarkson of Top Gear on behalf of the charity. 

 

 

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What I’m not clear on is what exactly made up that one million number.  I think they mean just Range Rovers, but they do mention that the Range Rover Sport has sold 300,000 units since 2005.  Does the 1M include that or is it just real Range Rovers?  I know they like us to think of them all as Range Rovers.

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And finally, here’s Jeremy Clarkson talking about the Range Rover for 2010:

 

LAND ROVER DONATES THE ONE MILLIONTH RANGE ROVER TO HELP FOR HEROES

  • The one millionth Range Rover has been built at the company’s Solihull Plant
  • Land Rover employees, enthusiasts and owners celebrate landmark build
  • One millionth model to be auctioned for Help for Heroes
  • Jeremy Clarkson, Patron of Help for Heroes, receives car on behalf of the charity

(more…)

2010-12-01T10:29:00-05:00December 1, 2010|
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YouTube feature–Land Rover-Bred in the Bone

Great 2 part video  – HUE166 is featured and even some center steer shots, I’ve never seen before.  The first part focuses on the first 10 years of Land Rover, the second part shows us the NEW for 1958 Series 2.

Part 1:

 

Part 2:

2010-10-17T19:41:13-04:00November 2, 2010|
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The Evoque, the fireplace & OneLife on the iPad #rangeroverevoque

So Land Rover UK has created their OneLife magazine as a free new app on the iPad:

They always like to add in a lot of “lifestyle” content to these things and nothing is different here with an article on Bhutan with “Range Rover” references sprinkled throughout.  And there’s also one about a father and son team in the Freelander 2, here’s their video (it’s also available in the app itself):

 

But along with those articles, we usually do get some real info that doesn’t always show up in other places.  We hear from Ratan Tata, current JLR owner with some good insight.  And from the actual designers & engineers on the Evoque team.  It was there that we learn from the Chief Program Engineer, David Mitchell that:

  • They’ve adapted the LRX feature where by the lights on the instrument clusters change from blue to red depending on which sport dynamic mode it’s in.
  • They call the center stack the “fireplace”, which also has an ambient glow – now for this one I’m not totally clear on – did he mean the area that’s lit up behind the HVAC controls?  Or the storage area between the armrest and the Terrain Response controls?  He mentions it’s where you’d keep sunglasses or other odds & ends.
  • Finally, when unlocking the vehicle, there is a glow from underneath – is this an enhancement to the puddle/approach lamps or real ground effects?  – UPDATE – I missed this in the original PR: “Approach the car at night, and you will also see a bold vehicle graphic alongside the front doors, illuminated by the ‘puddle lights’ which shine from the mirrors.”

So overall, they did a really great job on this issue and I recommend you check it out.

Here’s a link to it again:

http://itunes.apple.com/gb/app/onelife-magazine/id396905875?mt=8#

I’ve got a little more to say about it, but will follow-up in another post since it’s a different topic.

2010-11-04T20:11:30-04:00November 1, 2010|
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