Here’s a shot from the latest issue of Motor Trend, where they just added an Evoque to their testing stable. They use a shot of the steering wheel logo, which is great for every other vehicle but kind of falls apart for the Evoque; along with that still too long of a name – Land Rover Range Rover Evoque:
The next Range Rover had better take advantage of its digital dials, because right now they’re a total waste.
Here’s what Cadillac is doing.
When a Range Rover Sport is ordered with the Luxury package, it gets a unique badge indicating the upgrade:
And I say why stop there!! There are plenty of option packages for the Range Rover Sport that could also get the coveted badging spotlight.
Here are some great examples:
And finally, what if you’ve checked more then one option on your order form:
So as far as the HSE Luxury thing goes, why not just bring back an actual Range Rover badge from the past – Range Rover Sport LSE!
It’s the new Ford Explorer Sport.
A reader sent something in that I had also been noticing over the past few days. After passing literally three new Explorers in a row, I started to see a real resemblance to those latest spy shots of the 2013 Range Rover (L405).
It’s got the Range Rover classic floating roof (at least A & B pillars), hood contours & those wrap around Evoque headlights – even a three bar grill. I won’t even bring up Terrain Response this time.
Hmm…
It seemed there was a lot of talk last year about more clearly separating the Land Rover & Range Rover brands. There were changes made in advertising and Land Rover websites. And the entire 2012 Range Rover line got some more Range Rover badging. Lately however, they appear to be reversing that trend in print.
On the main Land Rover Media Centre site, they had created two separate sections, one for Land Rover and one for Range Rover. In the past couple months, the Range Rover section has been removed and everything is now under the Land Rover banner.
In advertising, we saw this last year, an actual Range Rover ad with no Land Rover badge, it appeared the change was happening.
Then the all-new Range Rover Evoque starts to appear, and it’s back to Land Rover badging in the ads
Additionally, they don’t even use the rangerover.com web address.
Now to the item that started me on this rant today, the first actual 2012MY Range Rover print ad I have:
We’re back to Land Rover branding on an ACTUAL Range Rover print ad and still using the landroverusa.com/rangerover link.
Quick sub-rant: Land Rover, if you’re listening, please do something about these latest ads, I know you’re selling lots and lots of trucks but are ads like that one really helping? Go back to your roots, you can still keep it classy and aspirational, but skiing in Chile with my Range Rover? Boring.
I for one am happy with the change back to Land Rover if that’s what this is????
And for historical reference, here are some early 1970’s images of Range Rover branding, let’s keep it this way:
I guess we’ll see what the 2013 Range Rover ad blitz brings…