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Range Rover Evoque – Full Media Kit – UK Version

I’m going to try and get the text of all the various official press releases up and on the site, some may be older, some similar but from different markets.  It will be a lot of retroactive posting, but it should make it easier to find this type of original Land Rover text in one place.  And I’m going to use the WordPress More tag, so I don’t clog up the main pages with these really long documents.

Here we start with the latest big press release, ladies & gentlemen, the Range Rover Evoque

EMBARGO: 00:01 (GMT) on 22 September 2010

THE ALL-NEW RANGE ROVER EVOQUE

­– THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED

  • Luxurious cross-coupé design with a compact and more efficient footprint
  • Attracting a new group of customers to the Range Rover brand
  • Bold exterior design is an evolution of Range Rover design language
  • Strong, clean interior architecture with a contemporary and sporting feel
  • Premium cabin with same high quality materials as the larger Range Rovers
  • Available with full-sized glass panoramic roof that floods the interior with natural light
  • Class-leading sustainability – efficient powertrains and advanced lightweight materials
  • Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
  • Available in both four-wheel-drive and front-wheel-drive versions
  • Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO2 emissions
  • Front-wheel-drive, 2.2-litre turbodiesel (150PS eD4) offers impressive 58mpg* and sub 130g/km* CO2 emissions
  • Two derivatives of the 2.2-litre turbodiesel (150PS TD4 and 190PS SD4)
  • A new, 240PS, 2.0-litre Si4 petrol engine combining six-cylinder refinement and performance with four-cylinder fuel economy
  • Stop-start technology on all diesel manual derivatives
  • Both diesel and petrol engines are offered with an updated six-speed auto transmission
  • All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
  • Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response™
  • Front-wheel-drive option optimised for rewarding on-road dynamics
  • Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
  • To be sold in 160 countries worldwide, with deliveries from summer 2011

(more…)

2010-10-24T12:28:16-04:00September 22, 2010|
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Range Rover Evoque–PR Analysis–”(Sports) Command Driving Position”

So these will be the first of comments on the info Land Rover has now given us through the official press release.

From the official Land Rover Glossary – Command Driving Position:

The Land Rover command driving position stems from a number of key dimensional relationships which combine to give the driver a feeling of being in command of the vehicle.
A low relative waistline, slim pillars, visible bonnet edge and large glass area promote excellent visibility and an awareness of the vehicle’s surroundings. The high, upright seating position and upright steering wheel add further to the feeling of confidence common to driving all Land Rover models.

2011_Range_Rover_Evoque_Interior_1.sized

So in this first full shot of the interior we can see how high that door window is, I guess we knew this somewhat with how small the exterior windows were.  But as soon as I saw that I went looking for the classic Land Rover phrase “Command Driving Position”  and it right there in the first few pages.  But really, I’m sure it’s great, but this isn’t Command Driving Position – the headrest is practically below window height.  And I do realize this is a small vehicle, so the actual size & feel probably doesn’t come across in the picture.  Continuing down the press release, we get to this section, which doesn’t seem quite right:

The vehicle package successfully provides a unique blend of coupe styling and capable off-road geometry and ground clearance. The interior offers excellent accommodation for passengers and luggage, while retaining the core elements of the classic Range Rover Command Driving Position.

Which core elements are those – a seat that someone sits in while they drive?

Further down they take a step back and really explain the situation as “Sports Command Driving Position”:

Sitting slightly lower than in one of the larger Range Rover models, the driver adopts a Sports Command Driving Position, which offers a more sporting feel but retains the important sensation of control and command. The result is more generous headroom than traditionally found in many sporting sedans, despite the low profile coupe roofline.

I just feel they’re trying to force their “design language” into every situation whether or not it’s applicable.  They should have used the “Sports” moniker for every time they used the phrase.  I may not be happy with them calling this a Range Rover, but they could have gotten away with it with the obvious stuff  – floating roof, wheels to the corners, clamshell hood – they don’t need to start making things up to make it fit into the line better.

Looks cool though!

2010-09-21T20:16:47-04:00September 21, 2010|
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2012 Range Rover Evoque–Finally some real information, here we go…

So with about 8 more days to go until the official Paris reveal, Land Rover has lifted the embargo and given us all more specific info on the new Range Rover Evoque then all the previous Evoque news releases combined.

The exterior we’ve seen in various forms for a while now, it’s the new interior pictures that really give us an idea of what this vehicle will be.  There’s A LOT of Jaguar XJ in there from the steering wheel to the controls on the doors and window controls.  And the main 8” display also looks different from current Land Rover designs.  It did get the rotary shift knob, which I guess works with the Ford-made 6-speed that I believe is also used in the LR2 – I guess technology could be adapted to a non-Diesel “Range Rovers” after all?

The actual press release has a huge amount of info that I really want to comment on, so I think I’ll break it up into different posts – there will be Range Rover Evoque overload throughout the next few days.

Like I said prior, I think we’re seeing cues of what we’re going to see in the next real Range Rover.  And this does again keep the actual Range Rover in it’s perpetual game of catch-up to all other vehicles with the actual latest technology.

Here’s the full press release for download, it’s the North American version, I’ll take a look at the UK version as well.

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2010-09-21T19:44:30-04:00September 21, 2010|
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Range Rover Evoque – L538

The production version of the LRX Concept will be known as the:

Range Rover Evoquedp_rr_hero_hr_6795

All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

  • First image of all-new compact Range Rover released
  • Officially named Range Rover Evoque
  • 1,000 new jobs created at award winning manufacturing plant Halewood, Liverpool
  • Global car to be sold in over 160 countries
  • Design stays true to LRX concept car
  • Smallest, lightest, most fuel efficient Range Rover ever
  • Available in both 4WD and 2WD and sub 130g of CO2
  • Official public debut at Paris Motor Show: 30 September
  • On sale summer 2011 in UK
  • On sale in North America Fall 2011
  • Third Range Rover model to compete in fuel-efficient 4WD Luxury Compact SUV segment in North America

The Orangery, Kensington Palace, London 1st July 2010 – The first official picture of the all-new compact Range Rover is released today, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover held in partnership with VOGUE magazine*.

Named the Range Rover Evoque, this all-new coupé will join the Range Rover and Range Rover Sport line-up in the summer of 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. Customers have a choice of both a 4WD and a 2WD version, with a sub 130g/km CO2 demonstrating the Range Rover brand’s commitment to environmental sustainability.

Phil Popham, managing director of Land Rover said: "Today is a very special occasion for Range Rover, not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque, is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.

"The all-new Range Rover Evoque will be built at our multi-award winning plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy. The Halewood plant has a reputation for excellence and quality and is recognised throughout the industry as a leader in Lean Manufacturing.

"The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognisable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance," he added.

Gerry McGovern, Land Rover design director said: "The Range Rover is an iconic design that has stood the test of time and it’s not difficult to see why. Like the current version, the original Range Rover is such a simple and memorable shape that is easily recognisable.

"The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept.

"The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rover’s brand intent to appeal to a wider audience," he added.

The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer.

Chris Marchand, Executive Vice President of Land Rover North America, said," The new Range Rover Evoque has a very clear mandate in North America to give luxury SUV customers another choice to enjoy Range Rover style, luxury and all terrain traction, but with a more compact, fuel efficient footprint. This is an incredibly important expansion of the Range Rover brand in this market."

…Ends

*Range Rover’s partnership with VOGUE magazine for this celebration links back to 1981 when the first factory-produced limited edition Range Rover ‘In-Vogue’ was used by VOGUE magazine for a fashion shoot in Biarritz, France. This special edition led to Range Rover adopting the ‘Vogue’ nameplate in 1983 which is still a specification choice on the car today – the Range Rover Vogue.

2010-07-11T21:40:44-04:00July 1, 2010|
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All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

EMBARGO: 20:30 hrs, July 1st , 2010

All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

  • First image of all-new compact Range Rover released
  • Officially named Range Rover Evoque
  • 1,000 new jobs created at award winning manufacturing plant Halewood, Liverpool
  • Global car to be sold in over 160 countries
  • Design stays true to LRX concept car
  • Smallest, lightest, most fuel efficient Range Rover ever
  • Available in both 4WD and 2WD and sub 130g of CO2
  • Official public debut at Paris Motor Show: 30 September
  • On sale summer 2011

(more…)

2010-10-24T12:28:35-04:00July 1, 2010|
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