There’s been a lot of talk about Special Operations, Engineered to Order and Individual Products Division over the past year.  This was the first time I remember them talking about the Heritage section.  I realize how this related to Jaguar but will this also include Land Rover?  That’s my question.

• Jaguar Land Rover launches Special Operations division to meet the increasing needs and aspirations of today’s discerning customers.
• Jaguar Land Rover Special Operations will focus on designing and engineering high specification vehicles, bespoke commissions, heritage products and branded goods.
• Jaguar Land Rover will invest in creation of a new state-of-the-art Special Operations Technical Centre in the West Midlands.

(Whitley, Coventry UK- 12/06/2014)  A new business division, Jaguar Land Rover Special Operations, has been created to focus on meeting the increasing expectations of today’s most discerning and enthusiastic car customers.

Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services:

• High specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions.
• Truly bespoke commissions and an extended choice of colour and trim specifications and accessories.
• Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.
• A new portfolio of branded goods that will engage with a wide audience of current and potential customers.

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