Michael, Author at OVALNEWS.com - Always fanatical; Occasionally interesting Land Rover & Range Rover News

2012 Land Rover Discovery 4 Brochure, interesting updates! #landrover #discovery

A loyal reader, Patrick, sent me the scoop on these 2012 brochures. They were definitely news to me!

We’ll start with the 2012 Discovery 4, which gained, along with some other tweaks, the rotary shifter along with updated Terrain Response controls, the Range Rover Evoque’s touch screen system, what look like huge rear seat entertainment screens & the updated smaller Smart Key. I’m sure some of this stuff may be old news to people already driving Evoques in the UK.

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I like what they did with that Land Rover branding

disco4-rotary

Also related to the rotary shifter, a new option I haven’t seen before, Drive Select Rotary Shifter Upgrade, requires Leather Drive Select Top Cover.

disco-leather-rotary

Here’s that new Smart Key. Again probably old news to Evoque owners, I noticed this key in a Land Rover press photo from a couple of weeks ago but he’s a better view.

disco-smartkey

Finally a shot of the larger RSE screens:

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You can download your copy of the entire brochure, right here:

http://landrover.tagworldwide.com/discovery/120/disco_120_en_GB.php

Thanks again Patrick!!

Michael2011-09-28T22:28:28-04:00September 29, 2011|

First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

I just have to add in one of my rants here – what’s the deal with the branding? It seems they’ve been on a mission to separate Land Rover & Range Rover. In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more. Was it just an oversight? And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

Michael2011-09-25T13:23:14-04:00September 26, 2011|

Land Rover DC100 On-Demand Spiked Tire System #landrover

Described by Land Rover:

Spiked Tires

Further allowing the concepts to adjust to changing conditions is a driver-deployable spiked tire system. This is operated by an electro-mechanical system mounted within the tire; activation of the technology permits air to inflate a secondary air chamber, filling pods moulded into the tread of the tire and which contain the spikes. The spikes rise just above the tread surface and fix into place for driving on packed snow and ice. When conditions have eased, the spikes can be retracted, obviating the need to carry two sets of tires or snow chains.

While all they’re showing now is some CG video, it’s exciting to see the things they’re thinking up! Below you can see the shots showing a normal looking tire which instantly gets snow cleats!

Michael2011-09-19T08:07:00-04:00September 19, 2011|

Land Rover Link Clearance

Once again all the links I’ve been collecting for a few months that I just never posted or referenced. It’s more for my reference but I figure someone may find something interesting here.

Quality Slips for All-New Models – New York Times had a specific call out to Land Rover:

Land Rover, a perennial bottom-dweller in quality surveys, was the most improved brand, though it rose to only 26th place on the list of 32 automakers.

The Range Rover Sport was also the most improved model, with 80 fewer problems per 100 vehicles.

Cool Hunting Video Presents: Making the Evoque

Range Rover at 40

Minding The Gap
In 1972, two Range Rovers tackled the British Army’s toughest-ever expedition: crossing the Darien Gap that links Northern and Southern America. This is a survivor’s tale

Land Rover Series 2 Rebuild Blog

Autoblog – 2012 Range Rover Evoque

Mad Vandals Fill Airbrushed Range Rover with…Insulating Foam

Carscoop – 2012 Land Rover Defender Updated with New 2.2L Turbo Diesel and Additional Option Packages

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