L538 Archives - Page 8 of 9 - OVALNEWS.com - Always fanatical; Occasionally interesting Land Rover & Range Rover News

Range Rover Evoque: The Press Release–UK vs. US

So there are always differences in the various releases put out, sometimes it’s just UK vs. US spelling or phrasing, sometimes it’s just removing/adding the features available in the different markets. But it’s always interesting to me to see how they compare. To do this, I just do a compare in Microsoft Word on the two documents, and it’s easy to see the differences.

I’ll list a bunch of the items below, but the ones that really caught my eye were the way the vehicle is referred to, in the UK PR, it’s sometimes just “Evoque”, no Range Rover prefix. However in the US PR, they added the “Range Rover” prefix to almost every time the word “Evoque” is printed. I’m not sure why that’s such a priority here but not over there. I think this almost goes more to a previous post I wrote about Range Rover becoming its own brand. Continuing in the same vein, in the UK they said “Land Rover Designers”, for the US it’s “Range Rover Designers”. And “Range Rover’s much-acclaimed” became “Range Rover brand’s”. Again the UK says “Range Rover’s identity, while the US changes it to, “Range Rover brand’s identity”

Anyway, here are a few more comparisons, just snippets of text:

UK	US
Cross-coupé	Coupe
Summer 2011	Fall 2100
Range Rover Sport	Range Rover Sport Vehicle – not sure why they added that.
In a quote from the Chief Program Engineer “the more youthful target customer”	“the target customer” I guess he gave the US a different “quote”.
The “four-wheel-drive” system	Becomes “permanent all-wheel-drive”
The UK version mentions that 3 full hides are used in the interior	Redacted from US version
car’s greener	vehicle’s sustainability
Not listed	Contrasting roof and spoiler color are available as a personalization option
award-winning plant at Halewood in Merseyside, UK	award winning plant in Halewood, UK
chunky illuminated chaplets and needles	illuminated chaplets and needles
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response	All-weather, all-surface capability with Land Rover Terrain Response

For that last one, maybe the US PR people just aren’t as confident as their UK counterparts? And I didn’t even get into the 2WD or diesel differences.

Michael2010-09-27T07:32:00-04:00September 27, 2010|

Two new Range Rover Evoque Videos from Land Rover

Michael2010-09-25T01:46:24-04:00September 25, 2010|

Range Rover Evoque – Full Media Kit – North American Version & “Perforrmance” Rant

And here’s the North American version, slight differences when compared to the UK, but the misspelling of “perforrmance” is unique to us, you’ll see it highlighted below. Funny thing about the misspell, no one appears to have caught it. All the various sites posted copies of the Land Rover NA supplied text that contained the error. If you actually do a Google search for “Evoque perforrmance” and force it to use the misspell in the results, you can see everyone just posted what they got. Which is fine, I just find it funny that Land Rover still hasn’t turned on spell check, especially for the document that describes their “groundbreaking all-new Range Rover Evoque “

Update: I contacted them in October and told them about the error, they’ve since fixed it, but they never thank me for finding all their mistakes. And my standard disclaimer with this type of rant, I’m sure I’ve misspelled words on this site and made glaring mistakes but I’m not a multi-billion, multi-national company, I just have Microsoft Word.

EMBARGO: 00:01 (GMT) on 22 September 2010

THE ALL-NEW RANGE ROVER EVOQUE

THE SMALLEST, LIGHTEST, MOST FUEL EFFICIENT RANGE ROVER EVER PRODUCED

· Luxurious coupe design with a compact and more efficient footprint than other Range Rover models

· Targeting a new group of customers for the Range Rover brand

· Bold exterior is an evolution of Range Rover design language

· Strong, clean interior architecture with a contemporary and sporting feel

· Premium cabin with the high quality materials expected from a Range Rover.

· Available with full sized glass panoramic roof flooding the interior with natural light

· Use of efficient powertrain and advanced lightweight materials

· Smaller – at a 171 inches (434cm) it is 17 inches (432mm) shorter and 7 inches (178mm) lower than Range Rover Sport models

· Permanent all-wheel drive combined with turbocharged four-cylinder engine and an updated six-speed auto transmission deliver excellent perforrmance and fuel economy

· All-new 240 bhp 2.0-litre Si4 turbocharged engine combining six-cylinder refinement and performance with four-cylinder fuel economy

· All-new chassis specification delivers dynamic and agile handling across varied terrain, with optional Adaptive Dynamics featuring MagneRide™

· All-weather, all-surface capability with Land Rover Terrain Response®

· An extensive suite of Range Rover technologies including Bluetooth® audio streaming and optional Surround camera system

· To be sold in 160 countries worldwide, with deliveries from Fall 2011

(more…)

Michael2010-10-30T14:19:56-04:00September 22, 2010|

Range Rover Evoque – Full Media Kit – UK Version

I’m going to try and get the text of all the various official press releases up and on the site, some may be older, some similar but from different markets. It will be a lot of retroactive posting, but it should make it easier to find this type of original Land Rover text in one place. And I’m going to use the WordPress More tag, so I don’t clog up the main pages with these really long documents.

Here we start with the latest big press release, ladies & gentlemen, the Range Rover Evoque

EMBARGO: 00:01 (GMT) on 22 September 2010

THE ALL-NEW RANGE ROVER EVOQUE

– THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED

Luxurious cross-coupé design with a compact and more efficient footprint
Attracting a new group of customers to the Range Rover brand
Bold exterior design is an evolution of Range Rover design language
Strong, clean interior architecture with a contemporary and sporting feel
Premium cabin with same high quality materials as the larger Range Rovers
Available with full-sized glass panoramic roof that floods the interior with natural light
Class-leading sustainability – efficient powertrains and advanced lightweight materials
Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
Available in both four-wheel-drive and front-wheel-drive versions
Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO₂ emissions
Front-wheel-drive, 2.2-litre turbodiesel (150PS eD4) offers impressive 58mpg* and sub 130g/km* CO₂ emissions
Two derivatives of the 2.2-litre turbodiesel (150PS TD4 and 190PS SD4)
A new, 240PS, 2.0-litre Si4 petrol engine combining six-cylinder refinement and performance with four-cylinder fuel economy
Stop-start technology on all diesel manual derivatives
Both diesel and petrol engines are offered with an updated six-speed auto transmission
All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response™
Front-wheel-drive option optimised for rewarding on-road dynamics
Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
To be sold in 160 countries worldwide, with deliveries from summer 2011

(more…)

Michael2010-10-24T12:28:16-04:00September 22, 2010|

Range Rover Evoque – L538

The production version of the LRX Concept will be known as the:

Range Rover Evoque

All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

First image of all-new compact Range Rover released
Officially named Range Rover Evoque
1,000 new jobs created at award winning manufacturing plant Halewood, Liverpool
Global car to be sold in over 160 countries
Design stays true to LRX concept car
Smallest, lightest, most fuel efficient Range Rover ever
Available in both 4WD and 2WD and sub 130g of CO₂
Official public debut at Paris Motor Show: 30 September
On sale summer 2011 in UK
On sale in North America Fall 2011
Third Range Rover model to compete in fuel-efficient 4WD Luxury Compact SUV segment in North America

The Orangery, Kensington Palace, London 1st July 2010 – The first official picture of the all-new compact Range Rover is released today, following an exclusive preview in London for guests attending a 40^th birthday celebration of Range Rover held in partnership with VOGUE magazine*.

Named the Range Rover Evoque, this all-new coupé will join the Range Rover and Range Rover Sport line-up in the summer of 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. Customers have a choice of both a 4WD and a 2WD version, with a sub 130g/km CO₂ demonstrating the Range Rover brand’s commitment to environmental sustainability.

Phil Popham, managing director of Land Rover said: "Today is a very special occasion for Range Rover, not only are we celebrating 40years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque, is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.

"The all-new Range Rover Evoque will be built at our multi-award winning plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy. The Halewood plant has a reputation for excellence and quality and is recognised throughout the industry as a leader in Lean Manufacturing.

"The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognisable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car’s urban elegance," he added.

Gerry McGovern, Land Rover design director said: "The Range Rover is an iconic design that has stood the test of time and it’s not difficult to see why. Like the current version, the original Range Rover is such a simple and memorable shape that is easily recognisable.

"The all-new Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept.

"The all-new Range Rover Evoque will resonate with customers on an emotional level. Its unique silhouette accentuated by the distinctive falling roof and dramatic rising waistline creates a modern and relevant execution of the familiar Range Rover design language. This car makes a powerful statement of the Range Rover’s brand intent to appeal to a wider audience," he added.

The all-new Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer.

Chris Marchand, Executive Vice President of Land Rover North America, said," The new Range Rover Evoque has a very clear mandate in North America to give luxury SUV customers another choice to enjoy Range Rover style, luxury and all terrain traction, but with a more compact, fuel efficient footprint. This is an incredibly important expansion of the Range Rover brand in this market."

…Ends

*Range Rover’s partnership with VOGUE magazine for this celebration links back to 1981 when the first factory-produced limited edition Range Rover ‘In-Vogue’ was used by VOGUE magazine for a fashion shoot in Biarritz, France. This special edition led to Range Rover adopting the ‘Vogue’ nameplate in 1983 which is still a specification choice on the car today – the Range Rover Vogue.

Michael2010-07-11T21:40:44-04:00July 1, 2010|