It looks like this new app possibly got approved before Land Rover realized it because there has been no publicity that I’ve seen.  It’s a fun little interactive/informational app; lots of pics, videos and illustrations.  It’s designed for both the iPhone & iPad.  The graphics comparing the various generations are great.  I’ll post some of those below.  Also through this new app I discovered another official app that’s been out since November- the 2013 Range Rover Specifications Guide.

Range Rover: The Trail Less Traveled

2013 Range Rover Specifications Guide

Here’s the original:

And finally my version from back in March:

Now this is one I regret not thinking of, it’s so obvious and so well executed.  Also based on one of my favorite Land Rover print advertisements of all time.

And the ad that it’s based on:

So Land Rover wants people to think they’re the only ones doing cool retro ads.  Now I’ve got something even newer – Reverse Retro!

The latest 2013 Range Rover Advert: Overprepared but Never Underdressed

And the OVALNEWS Reverse Retro: Overprepared but Never Underdressed (1970)

P.S. I don’t think overprepared is a word.

I must have been on to something with my retro Photoshop advertisements from last month.  On April 5th, Land Rover USA posted the first of five retro advertisements – they’re so good.  Today they posted the second one.  Both can be seen below.

I really need to get a staff of graphic artists on board here!

Really great work Land Rover, keep it up!

Have to throw mine in here too, haha!