20+ Years of Discovery #landrover

I realize I’m a year late on this but I found this video and just thought it was worth posting along with the press release from the 20th Anniversary of the Land Rover Discovery (LR3 & LR4, too).  The PR has a list of 20 great facts on the Discovery, check it out below.

 

20 YEARS OF LAND ROVER DISCOVERY

Adaptable, capable, indefatigable, unmistakable

Gaydon, Warwickshire, 16th November 2009 – Workhorse, tow car, law enforcer, status symbol, people carrier, mud plugger; few cars can claim to fulfill any of these duties with genuine conviction. Yet since 16 November 1989 – 20 years ago today – one car has consistently met all those challenges and more, earning itself iconic status as the ultimate all-purpose vehicle. That car is the Land Rover Discovery.

Designed originally to plug the gap between the utilitarian attributes of the iconic Land Rover Defender and the more luxurious characteristics of the flagship Range Rover, Discovery soon became the perfect niche vehicle for the growing demands of the family 4×4 market.

"The Discovery legend has been built on innovative design and advanced technology. From the introduction of high-efficiency direct-injection diesel technology into the 4×4 market in 1989, to pioneering occupant safety with the adoption of twin airbags in 1998, Discovery has led the way." says Phil Popham, Managing Director. "It is truly the best loved SUV the world over. Today, we sell the Discovery in 91 countries and sales to date have hit over and above 900,000,"

he adds.

Having revolutionised the mid-sized 4×4 sector in 1989, it’s no surprise that the Discovery evolved to reflect the needs and tastes of its increasingly urbane and discerning buyers. By 1994 range-topping Discovery models featured leather upholstery and wood veneer trim, and when the Series II Discovery was introduced in 1998 it added a sophisticated new heating, air-conditioning and ventilation system for increased comfort in all climates. Today’s Discovery 4 continues that ethos of evolution to winning effect: Its strikingly architectural interior design, clear-yet-stylish dashboard, user-friendly features and luxurious interior creating an attractive, well-appointed and practical environment for driver and passengers alike.

The Discovery will be forever renowned for its legendary exterior shape which to this day still continues the stepped roof and asymmetric rear glass theme, giving all occupants a clear view of the journey ahead. To provide a contemporary edge to the interior design, Land Rover turned to the Conran Design Studio who for many years have been held in high regard for influencing ‘modern day living’.

"Discovery has evolved its own clear design heritage over four generations.

Today, Discovery 4 stays true to its clean, geometric, architecturally-inspired predecessors. Its new front bumper, lights and face, smoother lines and subtle curves, combine to enhance the overall impression of premium quality," says Gerry McGovern, Design Director.

Versatile and Practical

While go-anywhere ability is synonymous with any Land Rover product, the Discovery’s enduring success comes from a combination of all-terrain capability and all-important practicality for the demands of family life. Like its predecessors, Discovery 4 comes with seven seats – the rearmost pair now offering legroom for full-sized adults, providing a versatile space for family and friends.

Increased style and comfort have never come at the expense of the Discovery’s dynamic ability. Indeed generations of horse riders, caravaners, boat owners and car racers can all testify to the Discovery’s towing prowess. It’s a tradition Discovery 4 proudly upholds with Tow Assist, which helps the driver perform otherwise tricky towing manoeuvres, and Trailer Stability Assist, which reduces engine torque and uses programmed braking applications to regain control over a snaking trailer. Two honours at the recent Caravan Club Towcar of the Year Awards 2010 are fitting recognition of Discovery 4’s utilitarian qualities and on-going commitment to safety.

The evolutionary Discovery 4 looks set to follow on from the enormous success of its predecessor. Since its launch back in 2004, the Discovery 3 has achieved global acclaim winning a staggering 111 awards worldwide, including the honour of SUV of the year from countries as diverse as Mexico, Russia and Greece.

In 2004, the Discovery 3 introduced another significant first: Terrain ResponseTM. This patented system allows the driver to actively tune the car’s systems (including engine, suspension and traction control settings) to optimise their vehicle for virtually any driving situation, from urban jungle to gnarly wilderness. Terrain Response has since been recognised in the Queen’s Awards For Enterprise for Innovation. Land Rover previously received this prestigious award for its patented Hill Descent Control and an enhanced version of this technology remains key to the dynamic capabilities of the new

Discovery 4 with the addition of Gradient Release Control.

In 2006, Land Rover launched a pioneering CO2 offset programme with Climate Care which is now the biggest scheme of its kind in the world. The emissions from the first 45,000 miles of all new Land Rovers sold in an increasing number of markets is offset to help fund environmental projects on a global scale. Improvements introduced with the launch of Discovery 4 earlier this year, now help deliver substantially lower emissions with the highly fuel efficient LR-TDV6 3.0 sequential turbodiesel, delivering over 30mpg on the combined EU cycle.

Adaptable, capable, indefatigable, unmistakable; the Discovery legend is wholly deserved. Here’s to the next 20 years.

 

LAND ROVER DISCOVERY : 20 FACTS

1

Discovery has evolved its own clear design heritage over four generations. The subtle kick-up in the roofline of the latest Discovery 4/LR4 is a deliberate visual reference to the original Discovery, where a raised rear roof section was necessary to give enough headroom for passengers in the rearmost seats.

2

392,443 first-generation Discoverys were built in nine years, for an average of 43,604 per year. There were 278,570 Series II models in six years, for an average of 46,428 per year. Discovery 3/LR3 reached a total of 220,057 in five years (an average of 44,011 per year) before giving way to the 2010 model-year Discovery 4/LR4.

3

Fuel economy has always been a target of Discovery’s diesel engines, and a third-generation common-rail fuel system allows the latest 3.0-litre TDV6 to achieve 9.7 percent better fuel economy than its smaller-capacity predecessor on the combined EU cycle. The pioneering direct-injection system used for the TDi engines of the first-generation Discovery was specifically intended to deliver class-leading economy, as was the use of Electronic Unit Injectors on the Series II models’ TD5 diesel engine.

4

The first Discoverys in 1989 were launched as three-door models, the family-oriented five-door followed in 1990 on the same wheelbase. A three-door Discovery Series II was built as a full-size mock-up, but customer demand dictated that five-doors was the way forward so no three-door Series II was ever put into production.

5

All-round visibility for the driver has always been a pre-requisite on the Discovery, reinforced by the high-set Command Driving Position. On Discovery 4, the driver’s ability to see every inch of the vehicle when manoeuvring is aided by no fewer than five miniature cameras. Pictures are transmitted to the dash-mounted information screen and can function at speeds up to 11mph.

6

The first Discoverys shared their headlights with the Freight Rover van, and shared their rear lights with the Austin Maestro van. Very early examples were built with tail-lights carrying the Austin-Rover logo, but the Land Rover oval soon took pride of place when volume production got under way.

7

During the development phase of the Discovery 3, a total of 75 prototypes were taken to the four corners of the earth to test the exceptional breadth of capability of this multi award-winning vehicle, taking it to extremes of +50 degrees centigrade to a teeth-chattering minus 30 degrees centigrade.

8

The side graphics characteristic of the original three-door Discoverys were very fashionable in the late 1980s and are now a distinguishing feature of the early models. The graphics changed in 1992 but after 1994 the graphics were phased out to reflect a change in car ‘fashion’.

9

Land Rover’s spirit of adventure is often recalled at the mention of the famous Camel Trophies. The competitions of the 1990s saw the Discovery tackle the so-called ‘Olympics of 4×4’. Specially prepared examples were used as the crew vehicles for the eight years from 1990 to 1997. Some countries sold special Camel Trophy limited editions with many still clearly visible on the roads today.

10

In 1993, Land Rover Special Vehicles used the three-door body shell to create the Discovery Commercial or ‘van’ derivative. With proven all-round versatility, there have been Commercial derivatives of the Series II, Discovery 3 and now Discovery 4 – all based on the standard five-door body.

11

To mark Land Rover’s 60th anniversary in 2008, 60 vehicles were donated to the British Red Cross Society and its sister national societies around the world. The Discovery 3 was among the 60 vehicles arranged in the form of the Red Cross flag in the quadrangle of Buckingham Palace for the official handover on 9th July.

12

Among the options of the first Discoverys was a shoulder bag trimmed to match the seats of your vehicle which could be attached to the centre console. These bags now command quite a high premium with Land Rover enthusiasts.

13

Since its launch in 2004, Discovery 3 has achieved tremendous global acclaim with a total of 111 awards! From Russia to Mexico, Discovery is the best loved SUV the world has ever driven.

14

Discovery 3 and Discovery 4 have electronically controlled all-independent air suspension, which delivers a superb on-road ride and improves off-road ability, too.

The first two generations of Discovery had beam axles with coil springs – although

self-levelling air springs were fitted to the rear of top-model Series IIs.

15

The longest first-generation Discoverys built at the Land Rover factory had a 116-inch wheelbase and were designed as fast-response paramedic ambulances.

16

A Discovery 3 was the four millionth Land Rover to leave the production lines on 8th May 2007. Donated to one of Land Rover’s key conservation sponsors – the Born Free Foundation – founder patron Joanna Lumley joined employees to celebrate this milestone and accept the keys on behalf of the charity. The Discovery was deployed as a ‘Rapid Response Rescue’ vehicle.

17

Between 1994 and 1996, the Discovery was sold in Japan as the Honda Crossroad. It wore the badges of the Rover Group’s then business partner, but was otherwise identical to the standard product.

18

Discovery was the first Land Rover programme to fully utilise CAD technology. The exterior of the Discovery was fully surfaced in CAD to enable prove out models and tooling to be created. The interior was created in a wire frame format in CAD.

19

A light and airy interior has always been a Discovery trademark. Deep windows and Alpine lights in the roof have been a constant feature since the beginning, supplemented by glass sunroofs – optional on early models but now standard on the latest Discovery 4.

20

The original project code name for Discovery was Project Jay. This was because of the naming policy put in place by Alan Edis to enhance prototype secrecy – projects were named in alphabetical order, following bird and animal themes.

2010-12-22T09:28:00-05:00December 22, 2010|

Land Rover Discovery 4 Landmark Edition #landrover

From January 2011, Land Rover will be offering two great limited edition trim packages for the Discovery 4 – includes some nice subtle changes – Ivory veneers looks good.

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Land Rover announces launch of Discovery 4 ‘landmark’ Limited Editions

· Sophisticated style and design with contrasting black and white colour schemes

· Class-leading off-road capability and Terrain Response TM system

· On-road refinement to match most executive saloons

· Powerful and highly efficient 3.0 litre SDV6 twin turbo diesel engine

· On-sale in the UK from January 2011 priced at £46,945 OTR.

(more…)

2010-11-28T18:59:29-05:00November 30, 2010|

A new engine version, new Limited Edition and fresh features enhance the Range Rover Sport for 2011

More Press Release postings:

A new engine version, new Limited Edition and fresh features enhance the Range Rover Sport for 2011

  • New version of the class leading 3.0 LR-TDV6 joins diesel line-up
  • 211PS@4,000rpm
  • 520Nm@2,000rpm
  • 243g/km CO2
  • New Limited Edition
  • Gradient Acceleration Control
  • Hill Start Assist
  • DPF as standard on all EU5 diesel models
  • Range Rover Sport now EU5 compliant in European markets
  • Three new paint colours offer buyers more choice
  • (more…)

    2010-10-30T00:52:00-04:00October 30, 2010|

    Range Rover Evoque – Full Media Kit – North American Version & “Perforrmance” Rant

    And here’s the North American version, slight differences when compared to the UK, but the misspelling of “perforrmance” is unique to us, you’ll see it highlighted below.  Funny thing about the misspell, no one appears to have caught it.  All the various sites posted copies of the Land Rover NA supplied text that contained the error.  If you actually do a Google search for “Evoque perforrmance” and force it to use the misspell in the results, you can see everyone just posted what they got.  Which is fine, I just find it funny that Land Rover still hasn’t turned on spell check, especially for the document that describes their “groundbreaking all-new Range Rover Evoque “

    Evoque - misspell

    Update: I contacted them in October and told them about the error, they’ve since fixed it, but they never thank me for finding all their mistakes.  And my standard disclaimer with this type of rant, I’m sure I’ve misspelled words on this site and made glaring mistakes but I’m not a multi-billion, multi-national company, I just have Microsoft Word.

    Evoque---Newest-Prodigy

    EMBARGO: 00:01 (GMT) on 22 September 2010

    THE ALL-NEW RANGE ROVER EVOQUE

    THE SMALLEST, LIGHTEST, MOST FUEL EFFICIENT RANGE ROVER EVER PRODUCED

    · Luxurious coupe design with a compact and more efficient footprint than other Range Rover models

    · Targeting a new group of customers for the Range Rover brand

    · Bold exterior is an evolution of Range Rover design language

    · Strong, clean interior architecture with a contemporary and sporting feel

    · Premium cabin with the high quality materials expected from a Range Rover.

    · Available with full sized glass panoramic roof flooding the interior with natural light

    · Use of efficient powertrain and advanced lightweight materials

    · Smaller – at a 171 inches (434cm) it is 17 inches (432mm) shorter  and 7 inches (178mm) lower than Range Rover Sport models

    · Permanent all-wheel drive combined with turbocharged four-cylinder engine and an updated six-speed auto transmission deliver excellent perforrmance and fuel economy

    · All-new 240 bhp 2.0-litre Si4 turbocharged engine combining six-cylinder refinement and performance with four-cylinder fuel economy

    · All-new chassis specification delivers dynamic and agile handling across varied terrain, with optional Adaptive Dynamics featuring MagneRide™

    · All-weather, all-surface capability with Land Rover Terrain Response®

    · An extensive suite of Range Rover technologies including Bluetooth® audio streaming and optional Surround camera system

    · To be sold in 160 countries worldwide, with deliveries from Fall 2011

    (more…)

    2010-10-30T14:19:56-04:00September 22, 2010|

    Range Rover Evoque – Full Media Kit – UK Version

    I’m going to try and get the text of all the various official press releases up and on the site, some may be older, some similar but from different markets.  It will be a lot of retroactive posting, but it should make it easier to find this type of original Land Rover text in one place.  And I’m going to use the WordPress More tag, so I don’t clog up the main pages with these really long documents.

    Here we start with the latest big press release, ladies & gentlemen, the Range Rover Evoque

    EMBARGO: 00:01 (GMT) on 22 September 2010

    THE ALL-NEW RANGE ROVER EVOQUE

    ­– THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED

    • Luxurious cross-coupé design with a compact and more efficient footprint
    • Attracting a new group of customers to the Range Rover brand
    • Bold exterior design is an evolution of Range Rover design language
    • Strong, clean interior architecture with a contemporary and sporting feel
    • Premium cabin with same high quality materials as the larger Range Rovers
    • Available with full-sized glass panoramic roof that floods the interior with natural light
    • Class-leading sustainability – efficient powertrains and advanced lightweight materials
    • Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
    • Available in both four-wheel-drive and front-wheel-drive versions
    • Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO2 emissions
    • Front-wheel-drive, 2.2-litre turbodiesel (150PS eD4) offers impressive 58mpg* and sub 130g/km* CO2 emissions
    • Two derivatives of the 2.2-litre turbodiesel (150PS TD4 and 190PS SD4)
    • A new, 240PS, 2.0-litre Si4 petrol engine combining six-cylinder refinement and performance with four-cylinder fuel economy
    • Stop-start technology on all diesel manual derivatives
    • Both diesel and petrol engines are offered with an updated six-speed auto transmission
    • All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
    • Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response
    • Front-wheel-drive option optimised for rewarding on-road dynamics
    • Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
    • To be sold in 160 countries worldwide, with deliveries from summer 2011

    (more…)

    2010-10-24T12:28:16-04:00September 22, 2010|
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