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A NEW STANDARD IN SUV LUXURY

From the Interactive Land Rover “blog”, a few paragraphs by LRNA Marketing VP Finbar McFall – focused on  the Autobiography Black limited edition, nothing new, but the interesting part comes at the end:

Certainly, over the coming months we’ll be increasing our marketing focus on the Autobiography range. We see it as a new chapter in Range Rover’s success story.

Now obviously, Autobiography options are new to the US, but have been in the UK for many, many years.  So does this increased “marketing focus” mean they are trying to push the Range Rover more up market?  Is this purely a marketing thing, with more events geared toward a “highly-affluent audience”?  Will we see actual Autobiography advertisements?

2010-08-24T00:44:20-04:00August 24, 2010|
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ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER

rrevoque-prototypes

– All-new Range Rover Evoque enters final-phase testing.

– Global test programme will cover millions of miles in extreme endurance conditions.

– It’s no secret: funky ‘camouflage’ wraps designed to introduce the new Range Rover Evoque to the world.

– Over 17,000 individual tests to be completed on all components and systems.

The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.

Land Rover is making no secret of the operation – its design team has fitted ten prototypes with funky camouflage wraps, to introduce the new car in ten key cities worldwide.

Ordinarily prototypes are disguised for discretion, but these ten are intended to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.

These unmissable vehicles represent London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.

Teams of engineers will travel to 20 countries to pit the Range Rover Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale next summer.

“The development stage is crucial in the year leading up to launching the car,” said Murray Dietsch, director of Land Rover programmes. “No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers.”

The new Range Rover Evoque is the smallest, lightest and most fuel-efficient model the company has ever offered, and will be sold in 160 markets around the world.

Ends/…

2010-07-16T00:51:29-04:00July 16, 2010|
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All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

EMBARGO: 20:30 hrs, July 1st , 2010

All-new Range Rover EVOQUE makes guest appearance at 40 year celebration of the Brand

  • First image of all-new compact Range Rover released
  • Officially named Range Rover Evoque
  • 1,000 new jobs created at award winning manufacturing plant Halewood, Liverpool
  • Global car to be sold in over 160 countries
  • Design stays true to LRX concept car
  • Smallest, lightest, most fuel efficient Range Rover ever
  • Available in both 4WD and 2WD and sub 130g of CO2
  • Official public debut at Paris Motor Show: 30 September
  • On sale summer 2011

(more…)

2010-10-24T12:28:35-04:00July 1, 2010|
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2010 Range Rover – Autobiography Black – 40th Anniversary Limited Edition

It’s bit much for me as a whole, but there are some nice styling cues, gills are my favorite – there will only be 700 made – no pricing or availability info yet.

2011rrable

EMBARGO: 00:01 June 17th, 2010

Autobiography Black: A very special 40th anniversary limited edition

“The Autobiography Black represents the very best Range Rover has to offer and is a fitting tribute to a vehicle which has consistently set the highest standards for all-terrain performance, luxury and design for the last 40 years.”

Phil Popham, Land Rover Managing Director

The ultimate incarnation of the Range Rover, the Autobiography Black 40th Anniversary Limited Edition, is quite simply the last word in bespoke vehicles. With a unique finish in Barolo Black, the exterior also features 20-inch alloy wheels, Diamond Turned, a unique front grille with Titan grille mesh, a bright chrome grille ‘U’ edge and black grille surround. Side vents have a new mesh set off by bright chrome bars and a black vent surround. There are body coloured door handles and of course, the tailgate badge, ‘Autobiography Black’.

Inside, there’s a choice of the standard colourway in Jet, or two colourways unique to the Autobiography Black – Jet and Ivory, or Jet and Pimento. The Autobiography Black logo is discretely repeated throughout the interior where it is embossed on the rear seat armrest and appears on the four unique, Grand Black door veneers. Front door sill tread plates are illuminated with the words ‘Range Rover’ and there’s a half wood Grand Black steering wheel. Petrol models also offer gearknob veneers.

“At the top of the Range, the new Autobiography Black 40th Anniversary Limited Edition offers customers the option of complete exclusivity with unique colourway combinations as well as striking interior and exterior design features. Around 700 will be made, emphasising the exclusivity of this limited edition.”

Design Director, Gerry McGovern

No detail has been overlooked in ensuring this is the most special Range Rover in the marque’s 40 year history. Even the key fob and driver’s handbook carry the Autobiography Black logo.

…Ends

2010-10-23T23:09:26-04:00June 18, 2010|
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