Bait & Switch?  I know there might be some level of noise cancellation but this video is featuring the headrests with internal speakers.  Isn’t that only available with the Meridian Signature Sound System?  Isn’t the all-new Range Rover Sport currently only available with the very-base Meridian Sound System?

From the original press release, May 10, 2022:

Powerful Meridian audio systems are available, and the Meridian Signature Sound System is the most advanced audio system ever fitted to a Range Rover Sport. It presents an enveloping sound experience using 29 speakers, a new subwoofer and up to 1,430W of amplifier power – including four headrest speakers that enable those travelling in the four main seats of the vehicle to experience personal sound zones.

From the Meridian documents, the Signature System showing the active headrests, marked as #9:

And now the standard, as in only, sound option on the all-new Range Rover Sport – no headrests indicated:

Please read the room JLR NA marketing people