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Why can’t Range Rover advertisements be clever anymore? Can’t luxury and humor just get along? #rangerover

I’ve always been a big fan of those Range Rover ads from the 80’s, 90’s & even early 00’s.  They had a cleverness to them while also being informative.  As the years have progressed, it seems like Land Rover Range Rover is focused more on the boring luxury message and it wouldn’t hurt them to introduce some fun from years past.  They’ve gotten too serious with themselves, I think they have research that their buyers can’t take a joke.

To start, here are a few from the Classic era:

278And you thought your teenagers were rough on a car.

Sometimes you have to get out and push a Range Rover.224

P38a era ads, again still had a sense of humor

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Early L322 stuff, starting to get more serious but still have fun.  The one on the right doesn’t work in today’s 3 model “Range Rover” world.

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Here’s are a couple of 2010 ads, nice tag lines but not overly creative…

Eyes in the Front, Back & Side of Its Head.All the information at your fingertips. Literally.

And the print advertisements aren’t alone in this:

Range Rover does the Cha-Cha

 

I won’t complain about all the somewhat current ads, I loved this entire campaign:

And this one on “The Range Rover” – there really was only one back then:

 

And a more recent showing that Land Rover still has some of that old spirit – here’s a great UK ad for the Defender:

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2010-12-05T19:52:16-05:00December 9, 2010|
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One Millionth Range Rover, one month late #rangerover

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I had been waiting for some media for this and just forgot to get it posted.  Back on November 4th, Land Rover produced the one millionth Range Rover, it quickly went to a charity auction for Help for Heros, after being accepted by Jeremy Clarkson of Top Gear on behalf of the charity. 

 

 

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What I’m not clear on is what exactly made up that one million number.  I think they mean just Range Rovers, but they do mention that the Range Rover Sport has sold 300,000 units since 2005.  Does the 1M include that or is it just real Range Rovers?  I know they like us to think of them all as Range Rovers.

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And finally, here’s Jeremy Clarkson talking about the Range Rover for 2010:

 

LAND ROVER DONATES THE ONE MILLIONTH RANGE ROVER TO HELP FOR HEROES

  • The one millionth Range Rover has been built at the company’s Solihull Plant
  • Land Rover employees, enthusiasts and owners celebrate landmark build
  • One millionth model to be auctioned for Help for Heroes
  • Jeremy Clarkson, Patron of Help for Heroes, receives car on behalf of the charity

(more…)

2010-12-01T10:29:00-05:00December 1, 2010|
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Land Rover Discovery 4 Landmark Edition #landrover

From January 2011, Land Rover will be offering two great limited edition trim packages for the Discovery 4 – includes some nice subtle changes – Ivory veneers looks good.

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Land Rover announces launch of Discovery 4 ‘landmark’ Limited Editions

· Sophisticated style and design with contrasting black and white colour schemes

· Class-leading off-road capability and Terrain Response TM system

· On-road refinement to match most executive saloons

· Powerful and highly efficient 3.0 litre SDV6 twin turbo diesel engine

· On-sale in the UK from January 2011 priced at £46,945 OTR.

(more…)

2010-11-28T18:59:29-05:00November 30, 2010|
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2012 Range Rover Evoque 5-door Image Gallery & Press Release #rangeroverevoque

With the 5-door officially announced at the LA Auto show, the real countdown can start as to when we’ll see them on the road.  Click below to see the current gallery of 53 images of the 5-door and you can find the official press release at the bottom of this post.

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EMBARGO: 00:01 (GMT) on 10 November 2010

INTRODUCING THE ALL-NEW FIVE-DOOR RANGE ROVER EVOQUE – COUPE STYLE WITH ENHANCED VERSATILITY

· Addition of exciting five-door bodystyle to Range Rover Evoque line-up

· Bold exterior captures coupe design, with the same compact footprint and slightly higher roofline for enhanced versatility

· Premium cabin, with the enhanced space and practicality of the five-door format

· Permanent all-wheel drive combined with turbocharged four-cylinder engine and a six-speed auto transmission deliver performance and minimized fuel consumption

· All-new 240bhp* 2.0-liter Si4 turbocharged engine combining six-cylinder refinement and performance with four-cylinder fuel economy

· Dynamic and agile handling across varied terrain, available with Adaptive Dynamics featuring MagneRide™

· All-weather, multi-terrain capability with patented Land Rover Terrain Response®

· Innovative Range Rover technologies, including 8-inch (203mm)

touch-screen display and Surround Camera System

· To be sold in 160 countries worldwide, with North American deliveries from Fall 2011

· Indicative pricing starting from around $45,000

(more…)

2010-11-17T21:00:09-05:00November 17, 2010|
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