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Land Rover Discovery Vision Concept is real and it’s spectacular

Land Rover has promised us that a lot of new vehicles were on the way and they weren’t just teasing. After a successful Range Rover Evoque launch and then completely new Range Rover and Range Rover Sport, it’s time to move on to the next part of the three family Land Rover plan – Leisure.

Discovery will be the start of a new full line of Land Rover vehicles, some of the Land Rovers have been neglected for a while but now it’s time to change that.

I’m never a huge fan of concept cars, everything is so over the top and we rarely see the amazing technology or extreme design make through to production. But Land Rover is usually different when it comes to their concepts of which there haven’t been too many.

Range Stormer it’s production counterpart the Range Rover Sport stormer-rrs

Land Rover LRX and the Range Rover Evoque lrx-rre

And while we’ll never see all of the things listed in the PR below make it into production, I still think quite a few will become reality in the next few years. It’s great to see Land Rover keeping right on top of innovation (for the most part, haha)

LAND ROVER DISCOVERY VISION CONCEPT

(MAHWAH, N.J.) – April 14, 2014 – The Land Rover Discovery has carved an enviable reputation for itself – from deserts, jungles and barren peaks, where its extraordinary capabilities have seen it through the harshest terrains.

From 2015 onwards, the Discovery nameplate will be born by not just a single model but a distinct range of vehicles that symbolize the essence of the premium SUV: modern, versatile, practical and desirable, with the unmistakable DNA of Land Rover at its core. The future Discovery range is set to take on the adventures of life.

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Michael2014-04-13T12:37:34-04:00April 14, 2014|

This is some crazy sh*t – Discovery Vision Concept’s Transparent Hood(Bonnet) Technology! #ReadyToDiscover

I usually find a lot of this concept tech to be over the top but for some reason I actually believe we could see something like this trickle down to the actual vehicles. Land Rover’s really staying on top of their game and pushing the technology forward with more than just apps. Full official PR at the bottom of the post.

In the image below, it almost looks like an odd reflection but that’s the live image of what’s happening literally under the hood. Also, a look at a Land Rover HUD that we’re going hopefully soon in the Range Rover Sport.

LAND ROVER DEBUTS “SEE-THROUGH” VIRTUAL IMAGING TECHNOLOGY IN DISCOVERY VISION CONCEPT

· Land Rover Concept vehicle features “Transparent Hood” virtual imaging technology which is designed as an aid in off-road driving and tight spaces

· Using camera images projected onto a full width heads up display at the bottom of the windshield, this technology provides visibility of what is underneath and directly front of the car, with visualizations of otherwise hidden obstacles

· The “Transparent Hood” technology is part of a suite of new concept technologies which will be showcased in the Land Rover Discovery Vision Concept car at the 2014 New York International Auto Show

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Michael2014-04-08T20:45:27-04:00April 8, 2014|

Land Rover to reveal new Age of Discovery concept at New York Autoshow #ReadyToDiscover

· Discovery Vision Concept car to debut at the New York International Auto Show

· New concept will showcase the design and technology vision for a future new family of Discovery vehicles

· Pioneering technology from Jaguar Land Rover’s Advanced Research will be previewed for the first time

(MAHWAH, N.J.) – April 2, 2014 – Land Rover will debut its vision for a new family of premium SUVs at the 2014 New York International Auto Show.

The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility.

Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented, “Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover

Michael2014-04-02T19:31:09-04:00April 2, 2014|

Land Rover Unveils New Electric Defender Research Vehicle–Official PR

This is neat stuff, I like the Terrain Response in a Defender and the way it uses HDC for the regenerative braking – see PR below.

Land Rover continues to champion innovation in engineering and develop sustainable automotive solutions
Engineered to deliver zero emissions while retaining legendary all-terrain capability
Innovative powertrain combines a 70kw electric motor with lithium-ion battery pack

Land Rover is continuing to champion British innovation and cutting-edge automotive engineering by unveiling seven new Electric Defender models at the Geneva Motor Show. The research vehicle delivers zero emissions while retaining its tough, go-anywhere capability.

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Michael2013-03-04T12:44:16-05:00March 4, 2013|