2018 January

Range Rover SV Coupé (Coupe in USA because of course) to debut in Geneva

2019 Range Rover SV Coupe

Land Rover announces the introduction of a new addition to the Range Rover portfolio the –

Range Rover SV Coupe

  • Coupe design pays homage to the original Range Rover during the Land Rover brand’s 70th Anniversary year
  • Limited to 999 units, the Range Rover SV Coupe will be offered to buyers worldwide, each hand-assembled by Jaguar Land Rover Special Vehicle Operations in Warwickshire, UK
  • The all-new model will make its world premiere at the 2018 Geneva International Motor Show as part of the Jaguar Land Rover press conference at 11:45 CET, live streamed on www.landroverusa.com

(MAHWAH, N.J.) – January 23, 2018 – Today, Land Rover announces the introduction of an all-new full-size luxury SUV coupe. The Range Rover SV Coupe will be a dramatic and desirable addition to the Range Rover model portfolio featuring a seductive body design and a supremely refined interior.

“The Range Rover SV Coupe is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior. This is a vehicle that will resonate on an emotional level,” said Gerry McGovern, Land Rover Chief Design Officer.

The SV Coupe is a celebration of the Range Rover bloodline, with a dramatic two-door silhouette which alludes to its unique heritage – the Range Rover launched as a two-door in 1970 – while being thoroughly modern and contemporary.
The interior image released today illustrates that traditional skills have combined with the latest technologies throughout the cabin to exquisite effect. Stunning to the eye, sumptuous to the touch, it is a light, contemporary space where attention to detail has been paramount.


Land Rover Design and Special Vehicle Operations have created the Range Rover SV Coupe, which will be hand-assembled at the SV Technical Center in Ryton-on-Dunsmore in Warwickshire, UK. Production will be limited to no more than 999 vehicles for worldwide distribution.
“Land Rover created the luxury SUV sector with Range Rover almost 50 years ago. In launching the new Range Rover SV Coupe, we will offer clients an alluring combination of peerless luxury and rarity,” said John Edwards, Land Rover Special Operations Managing Director. “Unveiling this special vehicle at the Geneva International Motor Show in March, during Land Rover’s 70th Anniversary year, will be a defining moment for Land Rover, the Range Rover portfolio and Special Vehicle Operations.”

A full range of images and specification details for the new Range Rover SV Coupe, will be revealed at www.landroverusa.com on March 6, 2018.

I made some alternate images Land Rover USA could have used in their 2018 Range Rover social media post

The straightforward 2018 Range Rover:


The 2007 Range Rover – if they’re going to be wrong why not go with a classic


1970 Range Rover, because why not.


And my favorite, a Jaguar F-Pace, they were already wrong so why even make it the same vehicle?


Their version:


Does attention to detail in online marketing have any affect on attention to detail in manufacturing?

Today Land Rover USA’s social media team posted about the 2018 Range Rover’s arriving here in the US.  That’s great and it’ll be fun to see them on the road soon! 

Although the engine certification issues across the entire line are definitely slowing actual owner deliveries by at least a few weeks in the USA.

But I digress, the issue I have is with the postings.  Why isn’t Land Rover using people who are both knowledgeable and passionate about their products to know that’s not a picture of a 2018 Range Rover?  I’ve never even seen one in real life but seeing any of those pictures I instantly knew that wasn’t a brand new 2018.  With this being a refresh, one of the key items they’ve been touting are the new headlights.  The people posting this have no idea what they’re even posting about.

It’s sad.

Is this the new key design for the 2018 Range Rover?


Possibly one of the best Gerry McGovern interviews ever – go read it at Alloy+Grit!


Gerry McGovern Gets Frank About Land Rover Design via Alloy+Grit

Actual images of the Clear Exit Detection display in the 2018 Range Rover

Clear Exit Detection

Described and displayed as such in the original release:


Clear Exit Detection will alert passengers of approaching traffic or other dangers before they open their doors

It wasn’t clear where this would be or what it would look like in the actual vehicle.  But the latest SVAutobiography LWB image at the top of the post makes it a lot clearer.