January 2011 - Page 2 of 2 - OVALNEWS.com - Always fanatical; Occasionally interesting Land Rover & Range Rover News

Land Rover launches the new 2011 Defender X-Tech Limited Edition

A new Defender limited edition is always fun but bittersweet because I know we’ll never see it in the US, at least not in it’s current iteration. After doing a complete restore on 1971 Series IIA(www.roverhaul.com), it’s the little things on the Defender that really catch my eye. Even with 40 years separating my 1971 and this 2011, the 2011 still has visible pop-rivets – very cool! Even that “upgraded interior” – it’s just so classic Land Rover – window controls in the center!

LAND ROVER ANNOUNCES THE NEW 2011 DEFENDER X-TECH LIMITED EDITION

Class-leading all-terrain capability with a raw and edgy style.
Striking Zermatt Silver exterior, with contrast Santorini Black finish to the roof and wheel arches, and an Ebony interior.
Introduction of 16 inch Saw Tooth alloy wheels.
On sale from March 2011 starting at £24,995

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Michael2011-01-12T16:17:04-05:00January 13, 2011|

Land Rover Introduces Powerful New Discovery 4 Armoured Vehicle

I’ll put the full press release below – but just wanted to feature the “Optionals” for this Land Rover Armored vehicle:

Essential Armour Option Pack

Driver opening window (100mm drop to allow document passing)

Auxiliary secondary battery supply

Anti-tamper exhaust

Intercom

Maintenance Option Pack

Heavy duty spare wheel and run flat tyre – Goodyear Wrangler HP All Weather Tyre

Heavy duty jack and tools

Independent Options

Covert blue lights and siren system (where legal)

Covert headlight flash (LED)

Under bonnet fire suppressant system

Heavy duty jack and tools

Tinted windows

Intercom

Auxiliary secondary battery supply

Anti-tamper exhaust

Driver’s opening front window

Rear payload area glass anti-theft film protection

Specialist Service Option

Global After Sales Support is a tailor made package available on request

Driver Training Package

Armoured Vehicle Driver Training is a tailor made package available on request

Press release below:

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Michael2011-01-12T08:44:00-05:00January 12, 2011|

1995 Range Rover Autobiography – The Brochures, week 1

I’ve recently been able to acquire a bunch of Autobiography brochures and figured I’d start to post up the scans every week. These aren’t things we ever had here in the US. We’ll start out the Range Rover Autobiography for 1995, which was also the first year for this model; the second generation Range Rover, the P38a.

I wonder realistically how much this process has changed between what was a Autobiography model in 1995 vs. 2011.

Michael2011-01-10T07:41:00-05:00January 10, 2011|

2010 Range Rover Print Ads #rangerover

Happy New Year Everyone!

I’ve collected a few of the more recent Range Rover USA advertisements lately and just wanted to post them up for all to see. As you’ll notice, the first one, an earlier 2010 example, still has the Land Rover logo. While the two newer “Perfect Place” ads have switched to “Range Rover” branding, but do still list the landroverusa.com website as opposed to the rangeroverusa.com site.

And me being me, you know I can’t let the little details go – in this last ad for the USA, check out the steering wheel shot in the top middle, don’t worry, I’ll blow it up below:

Untitled-1

Right there, you can clearly see the “down” shift paddle, currently only found on the 8-speed TDV8 Range Rover, the one that also has the Rotary Drive Selector, the same Range Rover model that is not available in the US. I just figure since this is clearly a US ad, couldn’t they have stuck to US only options?

One other little rant on this – I always love the way they used to reference Range Rover as just that, without a “the". In that last ad, they did it again – “ to applaud Range Rover”. However in that second ad above, “the” is back. They should just be confident and stick with it, it could have been easily re-worded to work.

Michael2011-01-04T10:00:00-05:00January 4, 2011|