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Parts 1 & 2 of the new Evoque design video – I still think it’s a modern production Range Stormer! #rangerover

So this is part 1 of a series of videos Land Rover Range Rover will be releasing showing the Range Rover Evoque process from behind the scenes.

For once, I don’t think Gerry McGovern actually used the word “desire” which was starting to really sound like a marketing gimmick.  But I do think he said a few things that made this post inevitable.  First the whole thing at about 2:40, the falling roof & rising beltline/waistline and how it’s “something we’ve never seen before” “exciting, dramatic, totally unique shape”, just have to call back to a post a did:

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?rrstormerhero4[1]

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I know it’s just me, but for all they deny how the Evoque had nothing to do with the Range Stormer, I just have to respectfully disagree.

Then he goes on to say:

This isn’t supposed to be meant as an entry-level vehicle.  This is somebody who wants Range Rover, who wants the qualities that are intrinsic to Range Rover but they want it on a smaller scale.

I just don’t get that, it’s clearly an entry-level vehicle, and I’m not saying $20,000 entry level but it is an entry-level Range Rover.  It’s just hard for me to see someone in the market for a Range Rover going to the dealership and changing their minds from even a Sport to switch to an Evoque.  And don’t get me wrong, it’s growing on me with everyday, can’t wait to actually drive one.  I just think if you do want a Range Rover, there are more reasons then just the premium interior.  When he says, “smaller scale”, it sounds like they just needed to call this small car a Range Rover, no matter what so it sells better.  And it will be the entry-level model to get a new crowd in the door and they will sell a lot, can’t wait to see them on the road. 

And this is just my normal rant, I know they have to do whatever is necessary to sell more vehicles,

2011-03-10T22:05:19-05:00March 9, 2011|
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An idiosyncratic review of the 2011 Range Rover Autobiography – Intro & Part 1: TFT-LCD Instrument Cluster #rangerover

We’ll start this one off with a quote from Ferris Bueller’s Day Off:

It is so choice. If you have the means, I highly recommend picking one up.

I was fortunate enough to pickup my 2011 Range Rover Autobiography a few weeks ago after ordering it back in September with no definite ETA. 

In a word  – Awesome. 

It’s about as close to a bespoke Range Rover as you can get in the US and it really feels like one.  The full leather trim feels both way upscale & the little differences in the leather or the way the trim goes together give it a real hand made quality.  The 510HP engine finally gives the Range Rover what it should always have had a Rolls Royce like – effortless power supply.  It seems in almost any situation, when you put your foot down, the Range Rover responds immediately.  Then on top of all that there are all the new technological gadgets that a Range Rover never really had before, and while a generation behind Mercedes or BMW, it finally feels like a modern vehicle.

I’ve had a 1995 P38A, ‘03 Range Rover HSE, ‘06 Range Rover Supercharged & an ‘08 Range Rover Supercharged, so I can talk with first-hand authority on what’s changed, what’s better & what’s worse.  And that’s really just what this review will be.  You can go to any other site and read a regular review that goes on and on about the normal stuff and lists standard features.

In fact, here are a couple right here:

http://www.carmagazine.co.uk/Drives/Search-Results/First-drives/Range-Rover-44-TDV8-2011-CAR-review/

http://www.telegraph.co.uk/motoring/car-manufacturers/land-rover/8089617/Range-Rover-Autobiography-long-term-report.html

That said, this will be a way for me to both compliment and complain about the Range Rover. 

And to start with that “revolutionary” LCD-TFT Instrument Cluster.  For the 2010 refresh the Range Rover received a 12.3” TFT-LCD to replace the standard gauges – speedometer, tachometer, etc…  Here’s what it looks like in the official PR video:

 

It’s definitely a neat feature and a real conversation piece for anyone seeing it for the first time.  The images & text are very crisp, clear & bright – with only minimal washout from the sun at various angles.  But after getting used to it, it doesn’t seem to be any better then actual gauges and is really what I believe just a field test for the hardware that they may use in the next Range Rover.  You’d think with all that space on the screen, they could easily take advantage of it to display navigational arrows or even what’s playing on the stereo.  But no, in normal use, it’s the two dials with a big empty black space between them.

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As shown above, that’s the “normal” display – warnings/system settings will appear in the middle area when needed but for the most part that black area remains completely blank 99% of the time.

The funny thing here is that if you look at almost all of the brochure pictures available they show the display with the graphic of a Range Rover in that middle area like this, from the official website.

optoly_us_l322_n-032dk[1]

If you notice at the bottom of the display it shows Mud-Ruts and the other Terrain Response icons, the reason for that is because that Range Rover profile graphic is only displayed for a few seconds when turning on Terrain Response.  Then it switches to a display like this:

DSC_2281

This is the only time the power of the TFT-LCD is put to use and actually even more so when in Rock Crawl as in this shot below from the official website:

optoly_us_l322_a-panel[1]

I’ll just finish with something I noticed the marketing people are doing when describing the new system.  And while I realize I’m nit-picking and the way they word it makes it valid but they like to say as on the website:

The new 12 inch TFT-LCD virtual instrument panel uses the same technology found in high-quality computer laptops and can be both personalized and adapted to suit various driving conditions or personal preference.

And again in this very recent print ad below , they tout:

“TFT-LCD instrument cluster creates a new standard of customized driver information and control”

Range-Rover-Autobiography---La-Prarie

I guess you could say it’s customized in the sense that you can turn on and off a few options but for the most part, there isn’t really much to customize.  Outside of what you previously(pre-2010) set through the main touchscreen – language, units, etc.., you can turn on/off the flashlight effect which can be seen in the previous picture where the road & engine speeds have a highlight on them while darkening the other numbers on the dial.  And that’s really it – no option to display the audio system info or to display navigational prompts – I don’t even think there are any color options, not that I’d want any, just pushing “customizable” point.

And just to cover my bases, yes there are other settings there, but again there’s no reason any of those settings couldn’t be set through the touchscreen.  I don’t see how turning on and off the HBA through the touchscreen really makes it customizable.  And really, I guess they are there to give the right-hand steering wheel controller something to do.

DSC_2255DSC_2256

And one more shot of the Forward Alert system in action, so you can see that they do actually use the in between section from time to time.  When turned on(through the LCD, ha), Forward Alert will pop up the triangle warning and sound a chime if it senses you’re going to possibly collide with a vehicle in front of you.  It’s actually really neat.  There is a curve near where I live that when the situation is just right will cause it to go off every time I approach it, and that’s where I was when I took this picture – sorry it’s so blurry, but I think you’ll get the idea.

.ForwardWarning

So can anyone at Land Rover actually explain some of the customizable options?  Will we ever see some software updates on the 2010/2011’s that will give us more functionality?

I’ll just close this one now and get back to the general feel of the 2011, all the little things they’ve added and tweaked are indicative of a Range Rover model at the end of it’s run – like they did with the 1995 Range Rover Classic interior & the 2001 Range Rover 4.6 chrome interior bits. This is also a sign of what should be a very solid truck with years of polish.  I can’t say enough good things overall about this latest Range Rover, but they still do seem to be stuck at that 90% point – where if they just put in 10% more work, it would be perfect (for a Range Rover that is).

And up next, some little differences I’ve noticed…

Thanks for reading! 

And one other video – something I filmed the other day – Starting the Range Rover:

2011-02-25T18:31:39-05:00February 25, 2011|
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