This is some crazy sh*t – Discovery Vision Concept’s Transparent Hood(Bonnet) Technology! #ReadyToDiscover
I usually find a lot of this concept tech to be over the top but for some reason I actually believe we could see something like this trickle down to the actual vehicles. Land Rover’s really staying on top of their game and pushing the technology forward with more than just apps. Full official PR at the bottom of the post.
In the image below, it almost looks like an odd reflection but that’s the live image of what’s happening literally under the hood. Also, a look at a Land Rover HUD that we’re going hopefully soon in the Range Rover Sport.
LAND ROVER DEBUTS “SEE-THROUGH” VIRTUAL IMAGING TECHNOLOGY IN DISCOVERY VISION CONCEPT
· Land Rover Concept vehicle features “Transparent Hood” virtual imaging technology which is designed as an aid in off-road driving and tight spaces
· Using camera images projected onto a full width heads up display at the bottom of the windshield, this technology provides visibility of what is underneath and directly front of the car, with visualizations of otherwise hidden obstacles
· The “Transparent Hood” technology is part of a suite of new concept technologies which will be showcased in the Land Rover Discovery Vision Concept car at the 2014 New York International Auto Show
Land Rover to reveal new Age of Discovery concept at New York Autoshow #ReadyToDiscover
· Discovery Vision Concept car to debut at the New York International Auto Show
· New concept will showcase the design and technology vision for a future new family of Discovery vehicles
· Pioneering technology from Jaguar Land Rover’s Advanced Research will be previewed for the first time
(MAHWAH, N.J.) – April 2, 2014 – Land Rover will debut its vision for a new family of premium SUVs at the 2014 New York International Auto Show.
The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability and ultimate versatility.
Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented, “Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Follow the excitement as the story continues to unfold over the next two weeks on Land Rover’s Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover
Land Rover Announces New Age of Discovery At Geneva Motorshow 2014

At the 2014 Geneva Motorshow, Land Rover confirmed that Discovery will become a family of vehicles from 2015. The big question is will this be a worldwide family, will the Discovery name return to the US in 2015? And I really can’t wait to see what the newest little Discovery will look like sans-camouflage.

Land Rover Discovery XXV Special Edition, it’s almost a Discovery Autobiography!
Land Rover’s iconic family SUV celebrates a quarter of a century milestone
- XXV Special Edition commemorates 25 years of Discovery, offering distinctive visual style and premium interior with legendary capability
- Over 1 million Discovery models sold worldwide since launch in 1989
Land Rover has unveiled a new Discovery XXV Special Edition as a celebration of the 25th anniversary year of the original launch of its versatile family SUV.

















