So it looks like they registered the “LAND ROVER ABOVE AND BEYOND” trademark in the nick of time.

Out of the UK, a new video celebrating “raising the family” through its 65 years, finishing with a nice surprise!

http://www.thedrum.co.uk/news/2012/08/29/land-rover-set-run-brand-campaign-during-channel-4-paralympics-coverage

This was done well, good job LR!!