A NEW STANDARD IN SUV LUXURY

From the Interactive Land Rover “blog”, a few paragraphs by LRNA Marketing VP Finbar McFall – focused on  the Autobiography Black limited edition, nothing new, but the interesting part comes at the end:

Certainly, over the coming months we’ll be increasing our marketing focus on the Autobiography range. We see it as a new chapter in Range Rover’s success story.

Now obviously, Autobiography options are new to the US, but have been in the UK for many, many years.  So does this increased “marketing focus” mean they are trying to push the Range Rover more up market?  Is this purely a marketing thing, with more events geared toward a “highly-affluent audience”?  Will we see actual Autobiography advertisements?

2010-08-24T00:44:20-04:00August 24, 2010|

2010 Range Rover – Autobiography Black – 40th Anniversary Limited Edition

It’s bit much for me as a whole, but there are some nice styling cues, gills are my favorite – there will only be 700 made – no pricing or availability info yet.

2011rrable

EMBARGO: 00:01 June 17th, 2010

Autobiography Black: A very special 40th anniversary limited edition

“The Autobiography Black represents the very best Range Rover has to offer and is a fitting tribute to a vehicle which has consistently set the highest standards for all-terrain performance, luxury and design for the last 40 years.”

Phil Popham, Land Rover Managing Director

The ultimate incarnation of the Range Rover, the Autobiography Black 40th Anniversary Limited Edition, is quite simply the last word in bespoke vehicles. With a unique finish in Barolo Black, the exterior also features 20-inch alloy wheels, Diamond Turned, a unique front grille with Titan grille mesh, a bright chrome grille ‘U’ edge and black grille surround. Side vents have a new mesh set off by bright chrome bars and a black vent surround. There are body coloured door handles and of course, the tailgate badge, ‘Autobiography Black’.

Inside, there’s a choice of the standard colourway in Jet, or two colourways unique to the Autobiography Black – Jet and Ivory, or Jet and Pimento. The Autobiography Black logo is discretely repeated throughout the interior where it is embossed on the rear seat armrest and appears on the four unique, Grand Black door veneers. Front door sill tread plates are illuminated with the words ‘Range Rover’ and there’s a half wood Grand Black steering wheel. Petrol models also offer gearknob veneers.

“At the top of the Range, the new Autobiography Black 40th Anniversary Limited Edition offers customers the option of complete exclusivity with unique colourway combinations as well as striking interior and exterior design features. Around 700 will be made, emphasising the exclusivity of this limited edition.”

Design Director, Gerry McGovern

No detail has been overlooked in ensuring this is the most special Range Rover in the marque’s 40 year history. Even the key fob and driver’s handbook carry the Autobiography Black logo.

…Ends

2010-10-23T23:09:26-04:00June 18, 2010|

2011 Range Rover

So it’s here at least in the UK – June 17th – the 40th Anniversary of the Range Rover and the day they lift the embargo on the 2011 Range Rover info.

New options, a Limited Edition model & more – I’ll try to get a bunch of info up shortly.

Here’s something to start with and along with that picture they state:

For 2011, paddle-shift is standard on 5.0-litre Supercharged and an option on 5.0-litre Naturally Aspirated vehicles

rr11my_024_79dd

And in this shot you can see that down-shift paddle peaking through, is it just me or are there a ridiculous amount of buttons in this cropped shot:

paddle

2010-06-27T20:45:52-04:00June 16, 2010|
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