Land Rover DC100 Videos #landrover #dc100
So they surprised us with the DC100 Sport and some cool new tech features. I won’t debate as to whether some of this stuff is right for the next Defender, it’s a concept and on top of that, we’re not going to see it until 2015, so who knows what tech will be standard by then!
LAND ROVER UNVEILS TWO NEW DEFENDER CONCEPTS AT THE FRANKFURT MOTOR SHOW
The DC100 and DC100 Sport
“The entire Land Rover team is excited about the opportunity, and the responsibility, of creating the replacement for the iconic Land Rover Defender. Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage while meeting the requirements of a changing global market. We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”
– John Edwards, Global Brand Director, Land Rover
For over 60 years, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, the Defender inspires affection and loyalty the world over. It is an eminently adaptable vehicle, serving people under all conditions whether they are explorers, ecologists, UN aid workers or Red Cross medics.
From just two principal platforms, the Defender has been put to every task and reconfigured in every way, from fire engines to tracked exploration vehicles. The only limit to the abilities of a Defender is the imagination of its owner. An estimated three-quarters of the nearly two million Defender models built are still in use.
The next chapter in the Defender story will unfold at the 2011 Frankfurt Motor Show. The two DC100 concepts unveiled there will build on the essential elements of Defender and allow Land Rover to discuss and inspire dreams of a future Defender.
At-A-Glance
Tomorrow will be the release day but here are a few bullet points that made it out before the big show – sounds interesting! Full press release at bottom, and let’s hope we get a lot more details tomorrow.
LAND ROVER CONFIRMS ITS INTENTION TO LAUNCH A NEW DEFENDER IN 2015
Live Webstream of press conference and reveal 09:00 – 10:00 CET
Live Web-stream of the car reveal can be viewed here:
http://www.gginternet1.co.uk/tvcgroup/jaguar/120911/iframe.asp
TUESDAY 13TH SEPTEMBER: Land Rover today unveils a modern-day Defender concept car at the Frankfurt Motor Show. The new Land Rover DC100 previews a potential future direction for a new Land Rover Defender. The Defender is one of Land Rover’s oldest and most iconic models and has been used by UN aid workers, Red Cross medic’s, police and military forces worldwide. The Defender is the bedrock on which the brand has been built and after more than 60 years of production, the model is getting a makeover.
The new concept marks the move of the iconic Defender into the 21st century market. The concept car builds upon the original models character but demonstrates the versatility and the future of the Defender. The design team aim to keep the Defender’s simple and honest style whilst meeting the requirements of an all-new global market.
The new concept has been designed by the Land Rover Advanced Design team whose remit was to create a vehicle that would resonate with the commercial customer as well as the retail customer. Their aim was to create a model that is relevant to the 21st century.
With an all-new Defender planned for production in 2015, replacing this iconic model will surely be one of the biggest challenges in automotive history.
Funrover did an awesome breakdown & reimagining of the DC100 vs. the Defender we all know. I highly recommend checking it out:
http://funrover.com/featured/what-makes-a-defender-iconic/
Great job guys!!
The thing I want to know is why does Land Rovers version have to look so much like a Japanese SUV?
This was a bit of a surprise tonight, I knew it was coming but figured it would be closer to the actual show. It will take some time to get used to and right away I would prefer a stronger face with less LR2 DNA. I just want to see what actually happens when 2015 rolls around, will we be getting a real utilitarian Land Rover or a cutsie Toyota.
LAND ROVER CONFIRMS ALL-NEW DEFENDER CONCEPT FOR FRANKFURT MOTOR SHOW 2011
• Land Rover DC100 investigates the potential future direction of the iconic Defender
• Demonstrates the future of Land Rover capability and versatility
• Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
• Land Rover confirms its global intention to launch a new Defender in 2015, with no current decision on whether or not the next generation Defender will come to the North American markets
MAHWAH, N.J., August, 30, 2011 – The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.
Land Rover also confirms today, that production of a new Defender is globally intended for 2015, with no current decision on whether or not the next generation Defender will come to the North American markets.
Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said, "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."
John Edwards, Global Brand Director, Land Rover added, "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.
"We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going," added Edwards.
The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.
Notes to editors
• Global media are invited to attend the Jaguar Land Rover Frankfurt Motor Show press conference at 09:15 CET (3:15 a.m. EST) on Tuesday, September 13, 2011. The conference takes place on the Jaguar Land Rover stand in Hall 5.
• A live webstream of the press conference will be broadcasted on www.landrover.com and www.interactivelandrover.com
• Full information on the DC100 Concept will be available on the stand and at www.medialandrover.com