Jaguar Land Rover rebranding as BL, I mean JLR – see Richard Porter’s take below
As of today Jaguar Land Rover is re-branding as JLR to represent its ‘house of brands’. Sounds familiar…. (Extract from Sir Michael Edwardes’s Back From The Brink) https://t.co/sJlqelkXlO pic.twitter.com/vyn3ZybJ01
— Richard Porter (@sniffpetrol) April 19, 2023
Is this what happens when marketing goes dark for a year and has too much time on their hands?
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