2014 September

Long talked about HUD makes debut with Range Rover Evoque SW1 Special Edition

2015 Range Rover Evoque SW1 HUD (7)

  • Paris Motor Show debut for new Range Rover Evoque special editions inspired by the iconic Union Flag
  • SW1 Evoque features the flag in two distinctive styles; full colour and stylish Monochrome
  • World-first integrated laser Head-Up Display now available to order across Range Rover Evoque line-up
  • New models to go on sale globally from mid-October

Land Rover celebrates the best of British with new personalisation options and technology for the Range Rover Evoque. SW1 Special Edition Evoque is the first in a series of "Inspired by Britain" special editions from Jaguar Land Rover’s award winning design team. The new models provide additional personalisation opportunities for Evoque customers globally.

The instantly recognisable design of the British flag and its combination of red, white and blue provides the perfect theme for Evoque, which is a huge British success story. Range Rover Evoque was designed and developed at Land Rover’s Design and Engineering headquarters in Gaydon, Oxfordshire, and is manufactured in Halewood, Merseyside. To date Evoque has won 161 international awards and recorded more than 340,000 sales worldwide, making it the fastest-selling Land Rover of all time.

"The Range Rover Evoque is a fresh interpretation of classic Range Rover design cues" said Land Rover Design Director and Chief creative Office, Gerry McGovern. "These special editions are a celebration of our Britishness. Evoque is designed and engineered in Britain and we know that resonates with our Global consumers."

The full colour SW1 Special Edition Evoque will be on the Land Rover stand on the consumer days of the Paris Motor show and will be available for customers to order from mid-October.



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