2012 April

Engineered to Order aka Land Rover Special Vehicles #landrover

One thing that stuck out for me in the Range Rover Evoque Special Edition with Victoria Beckham press release was the mention of Land Rover’s Engineering to Order (ETO) program.  I hadn’t heard of this prior and had to do a little searching around.  This appears to be a replacement/subset/superset of the Land Rover Special Vehicles.

The always interesting Jaguar Land Rover Careers site had this to say:

Engineered to Order (Special Vehicles Division)

Engineered to Order (ETO) is responsible for designing and developing personalised vehicles. Their philosophy is to provide unique customer features in a nimble and responsive manner. The following categories outline the department’s key work streams:

  • Luxury & Sports Brand Development – focussed on increasing the luxury and exclusivity of our premium products and enhancing Jaguar Land Rover’s performance attributes. (e.g. Jaguar XKR-S and Range Rover Ultimate )
  • New Vehicle Personalisation – develops unique design themes that enhance the core vehicle attributes (e.g. Jaguar XJ Supersport and Range Rover Sport body styling kit).
  • Accessories – designs and develops a versatile and comprehensive range of accessories that tailors a vehicle’s attributes and appearance to each customer’s requirements.
  • Specialised Products & Limited Editions – develops unique products in-line with customer and market requirements. This ranges from armoured vehicles that enhance customer security through to colour and material changes that differentiate the customer offering.


Not sure if Special Vehicles still exists but either way, that seems like a very cool job to have.


And here’s the official PR they released on 4/23, I guess they had to fill everyone in:

Jaguar Land Rover Introduces Bespoke Engineering Division

Today at the Beijing Auto Show, Jaguar Land Rover (JLR) showcased the Jaguar XJ Ultimate, a car developed by the company’s specialist ETO division. The division is responsible for extending the Jaguar and Land Rover brands with a series of ‘special edition’ models as well as a range of personalisation options allowing owners to tailor their cars.

Dr Ralf Speth, CEO, Jaguar Land Rover explained: "The specialist ETO division is the next step in the evolution of JLR as a fully-integrated premium automotive business. It is an extension to JLR’s world class engineering capability and further proof of JLR’s passion to meet customers’ demands."

Following the recent success of two earlier ETO-built cars – the limited edition Range Rover Autobiography Ultimate and the 300km/h (186mph) XKR-S, the fastest and most powerful production sports car Jaguar has ever built – the ETO division is now focussing on further expanding the company’s product offering.

Initially, as well as handcrafting the ultra-luxurious Jaguar XJ Ultimate, ETO will also be responsible for the Range Rover Evoque Special Edition, a collaboration between Land Rover and the British fashion designer Victoria Beckham. This hand-finished, bespoke vehicle with unique matt finish paint and rose gold accents is limited to a maximum of 200 examples worldwide.

The designers and engineers in ETO will work alongside the JLR Product Development teams on future products with a focus on offering additional luxury, performance and capability, exploring different facets of the brands’ personalities.

Jaguar XKR-S

The Jaguar XKR-S is a very different animal, engineered by ETO to push the outer edges of the performance envelope and explore the capabilities of the company’s lightweight aluminium architecture. The engineering involved went far deeper than simply liberating more power from the company’s renowned supercharged V8.

ETO worked with the Jaguar Design team to create the specific exterior changes – informed by Computational Fluid Dynamics – that allowed the car to cut the air cleanly and solidly at very high speed and developed bespoke machined aluminium suspension components to give the car even greater levels of agility and driver involvement, refining the entire package at Jaguar’s Nürburgring testing facility.

Range Rover Autobiography Ultimate (2011)

The Range Rover Autobiography Ultimate took the already luxurious Land Rover flagship model and added a level of craftsmanship and unique exterior and interior appointments to create a truly first-class experience.

ETO was responsible for the handcrafted interior that used the finest soft-feel leathers and unique veneers for the four individually tailored seats as well as the seamless integration of the iPads, machined aluminium laptop table and drinks chiller.

ETO also created the bespoke paint colours and alloy wheels individual to this model and, as a final unique touch, a teak-floored rear loadspace to evoke the decking of luxury yachts.

ETO will support the Jaguar and Land Rover brands by offering specialist products ranging from design and performance enhancements, to the development of a wider portfolio for customers to personalise their vehicles, and an extended capability in engineering armoured and specialist vehicles.

Range Rover Evoque Autobiography, I mean Special Edition with Victoria Beckham

It’s neat, that’s all I’ll add to this.




· A collaboration between British fashion designer Victoria Beckham and the Land Rover Design team, led by Gerry McGovern

· Range Rover Evoque Special Edition four-seat coupé featuring bespoke luxury and sporting details

· Finest quality materials and craftsmanship

· First ever Land Rover to feature exclusive hand-finished matt paint

· Santorini gloss black detailing contrasts with stealth-like paintwork

· Unique 20” gloss black forged alloy wheels with rose-gold accents

· Rose-gold plated grille surround and badging

· Soft vintage inspired tan semi-aniline leather interior seats with hand-finished feature stitch, semi-aniline leather door inserts, armrests and cubby lid.

· Exclusive rose-gold plated interior accents

· Unique and ultra-luxurious mohair floor mats and microsuede headlining

· New interior trim materials include Grand black lacquers veneers, textured aluminium and soft-feel black paint

· Bespoke four-piece leather luggage set

· Hand-sewn leather wallet for owner’s manual signed by Victoria Beckham

· Powered by the lightweight, all-aluminium 240PS 2.0-litre petrol engine

· Four-wheel drive and Land Rover’s award-winning Terrain Response® system.

· Limited to a maximum of 200 vehicles worldwide with first vehicles allocated to Chinese customers

  • Range Rover Evoque Special Edition will be hand-finished by Land Rover’s Engineering to Order division (ETO)
  • Indicative pricing is from £79,995 (GBP)

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Did Businessweek just out the Victoria Beckham Range Rover Evoque Special Edition? #rangerover

Reading through the Land Rover/Range Rover news of the day, I noticed a small blurb from Businessweek describing what debuts we’ll see in Beijing for the Auto China 2012.  Searching around a bit, it seemed no one else had published this except for them.

Range Rover Evoque Special Edition four-seat coupe, co-designed by Victoria Beckham, with gloss black forged alloy wheels, rose gold-plated accents, textured aluminium and mohair

For those that don’t know, Land Rover put up this teaser video with a countdown to the official unveiling on Sunday in Beijing.



So we will know soon enough but now with less surprise.

Undisguised 2013 Range Rover?? Nah… #rangerover

It’s the new Ford Explorer Sport. 



A reader sent something in that I had also been noticing over the past few days.  After passing literally three new Explorers in a row, I started to see a real resemblance to those latest spy shots of the 2013 Range Rover (L405).

It’s got the Range Rover classic floating roof (at least A & B pillars), hood contours & those wrap around Evoque headlights – even a three bar grill.  I won’t even bring up Terrain Response this time.