So is it Range Rover or The Range Rover? #rangerover

Doing a comparison the other day I noticed a small difference in the Land Rover US vs. UK website, I blew up these pics – can you see it?



In the UK, The Range Rover gets the name it deserves, here’s another couple of shots, just to show consistency:



So who is actually thinking about this at Land Rover U.S.  – why the difference?  Do they think it discriminates against the other “Range Rover” type models?