Range Stormer

Parts 1 & 2 of the new Evoque design video – I still think it’s a modern production Range Stormer! #rangerover

So this is part 1 of a series of videos Land Rover Range Rover will be releasing showing the Range Rover Evoque process from behind the scenes.

For once, I don’t think Gerry McGovern actually used the word “desire” which was starting to really sound like a marketing gimmick.  But I do think he said a few things that made this post inevitable.  First the whole thing at about 2:40, the falling roof & rising beltline/waistline and how it’s “something we’ve never seen before” “exciting, dramatic, totally unique shape”, just have to call back to a post a did:

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?rrstormerhero4[1]

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I know it’s just me, but for all they deny how the Evoque had nothing to do with the Range Stormer, I just have to respectfully disagree.

Then he goes on to say:

This isn’t supposed to be meant as an entry-level vehicle.  This is somebody who wants Range Rover, who wants the qualities that are intrinsic to Range Rover but they want it on a smaller scale.

I just don’t get that, it’s clearly an entry-level vehicle, and I’m not saying $20,000 entry level but it is an entry-level Range Rover.  It’s just hard for me to see someone in the market for a Range Rover going to the dealership and changing their minds from even a Sport to switch to an Evoque.  And don’t get me wrong, it’s growing on me with everyday, can’t wait to actually drive one.  I just think if you do want a Range Rover, there are more reasons then just the premium interior.  When he says, “smaller scale”, it sounds like they just needed to call this small car a Range Rover, no matter what so it sells better.  And it will be the entry-level model to get a new crowd in the door and they will sell a lot, can’t wait to see them on the road. 

And this is just my normal rant, I know they have to do whatever is necessary to sell more vehicles,

Is the Range Rover Evoque, the 2010 production version of the Range Stormer?

Land Rover did their first-ever concept to preview a new production model back in 2004 with the Range Stormer.  It was our first intro into what would become the first addition to the Range Rover line – the Range Rover Sport.  The Sport was done when they showed the concept for the first time.  So it was more like they took a soon to be released vehicle and created a concept from it.  That’s all old news though, what I wanted to say today was something that caught me off-guard.  We’ve seen the Stormer since 2004 and the final 2-door Evoque was revealed back in June.  The Stormer always seemed to me as a blurry vision of the Sport, what I mean by that is, squint while looking at the Stormer from a distance and it’s a Sport.  However, if you really look at it today, it’s an Evoque with 2004-era Land Rover styling.  And I’m sure the 2-door version is biasing my opinion, but look at how many cues are there.  And I do of course realize they should have similar cues if they’re all basically “Range Rovers.

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Look as those wheel arches that intersect the hood line.  Roof line looks closer to Evoque then Sport.  Hood louvers.

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Big spoiler & Angular Exhaust – And they both seem to have glass roofs.

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And I’ll close with a no longer valid & somewhat now sad quote from the 2004 Range Stormer Press Release:

Like all Land Rovers, the four-wheel drive is engaged permanently…

It’s the “Like all” part that really shows its age.