Compact Range Rover

Range Rover Evoque on the factory line at Halewood #rangerover

Click the image below to go and check out the entire gallery.

Euro NCAP Range Rover Evoque Safety Results #rangerover

I realize this isn’t news, but just wanted to make sure I put all of this in one post for my reference.

Enjoy…

http://www.euroncap.com/results/range_rover/evoque/2011/469.aspx

And their channel, lots more tests on all sorts of vehicles.

Latest Exterior Shots of the Range Rover Evoque #rangerover–FIXED LINKS SORRY!!

First Range Rover Evoque Print Ad, or at least the first one I’ve seen in the U.S.… #rangerover

I just have to add in one of my rants here – what’s the deal with the branding?  It seems they’ve been on a mission to separate Land Rover & Range Rover.  In print, signage & web presence, we usually see these logos side by side; and their own official media site, actually separates the content by brand.

As seen in the latest 2011 Range Rover advertisements which while still using the landroverusa.com web address, have no Land Rover badge or mention.

It just seems they want to get the two brands so far apart but then this Evoque ad comes out and confuses us more.  Was it just an oversight?  And if they are going to separate the brands, they better start talking to the car magazines which still reference the Evoque as the Land Rover Range Rover Evoque, which has always been a Range Rover issue…

Thank you.

Range Rover Evoque in Liverpool #rangeroverevoque

So it looks like Land Rover Range Rover put on a media day in Liverpool for the Evoque.  They’ve released their official shots from the day and you can find them toward the bottom of this post.

Professional photographer Matthew Hart happened to see this on his way to the Museum of Liverpool and got some great shots.  Thanks for letting us post them Matt!

Official Shots:

Range Rover Evoque: The Evoque Effect #rangerover

Interesting Evoque marketing for the Chinese Market, no idea what they’re saying but it looks interesting.  Website is so heavily Flash based, it’s annoying and doesn’t actually work in any iOS devices.  But they do offer apps for iOS & Android.

http://www.theevoqueeffect.com/

Range Rover Evoque on Top Gear #rangerover

Range Rover Evoque – It’s pretty small and deserved a better presentation… #rangeroverevoque

So I finally saw the Evoque in person and man is it small.  But it is without a doubt the best looking vehicle in it’s segment.  It really makes the German cars look old.

Land Rover put on an event in New York City on May 14th in Times Square.  I happened to be in the city to see the Crosby & Nash concert, so it worked out nicely.  They said the event was starting at 12PM and going until 12AM.  I got there about 2PM or so and it just all seemed very messy.

It was great to see the Evoque up close.  Then I was told I was too close and had to step back by a guy with an earpiece.  There were no clear fencing or borders but I was told “DON”T SCRATCH THE CAR!”.

I wasn’t sure what the point of the whole thing was, it was called The Power of Presence.  And if it was just there to get people to notice it, that’s fine but lose all the scaffolds and ladders and tents.  It lost a lot of elegance because of all the support stuff.  I just feel like a real Range Rover should stand on it’s own, they just had too much mess for basically just displaying one car.

When I was there at 2PM, only the Coupe was on display, the 5-door was under a blue cover.

When I retuned again at 11PM, the Coupe was gone and the 5-door was out.

The biggest difference between my 2PM visit and my 11PM visit was all the Range Rover Evoque informational cards that were littering the ground. 

And apparently, I have given irrevocable consent to Land Rover using my image “Throughout the Universe”

Like I said, I wasn’t there all day, so I don’t know what I missed but the two times I was there, I was disappointed by lack of “elegance”, for lack of a better word, ha!  I know they needed to photograph but let the car be the star of the event, not all the workers eating off the craft services table and the many, many ladders.

P.S. Overheard a middle-aged couple behind me, the husband telling the wife, I think that’s the new Land Rover. <—ha ha, “Land Rover”

Range Rover Evoque Options–Pricing & Pics in the UK #rangerover

In the last month or so, the Land Rover UK site has been updated to allow you to select the actual options that will be available on the Evoque.  There’s plenty of text & pictures.

Visit here and customize one to see what’s available:

http://www.landrover.com/gb/en/rr/range-rover-evoque/build/

One complaint on the options list:

This could be my mistake, but usually the Auto-dimming mirrors do not have that little circled switch, that toggles the mirror up and down – that’s sort of the point of the auto-dimming.  Details Land Rover, details!!

Range Rover Evoque Technical Seminars – Park Assist