This popped up in the 2017 Range Rover Brochures, I’m not sure if it’s new or not. I can’t find a lot on it prior to this. A web search finds the info about it removed from the Land Rover USA site but there is still a cached copy of the page here(UPDATE 8/28/16, looks like they pulled the cache too): http://webcache.googleusercontent.com/search?q=cache:cUFmB6X5vPYJ:accessories.landrover.com/us/en/range-rover/exterior/exterior-styling/svo1-svo-design-pack/+&cd=1&hl=en&ct=clnk&gl=us
SVO design packs provide a purposeful, dynamic and stunning styling enhancement that allow customers to add their own stamp of individuality by tailoring their Range Rover. Exterior features include a unique front bumper, rear bumper with integrated tailpipes, side vents, grille and side sill claddings. For SWB only. Not applicable for vehicles equipped with deployable side steps or towing.
Off-road capabilities will be impacted due to amended approach and departure angles. Contact your Land Rover Retailer for more information.
Reference #: SVO1
The associated image was created back in February 2016, so I don’t know if this was ever public or not, probably appearing soon with the 2017 announcement.
SVO Design Pack – Front and Rear Bumpers
Purposeful, dynamic and stunningly realized lines are created with the addition of our Design Pack. The unique front bumper gives the vehicle even more presence. If you want your vehicle to make a greater statement, this does so with flair. Please note: off-road capabilities will be impacted due to
amended approach and departure angles.
SVO Design Pack – Grille Surround and Side Vents
Side vents, grille and side sill claddings add to it’s already unmistakable silhouette.
Please note: off-road capabilities will be impacted due to amended approach and departure angles.
SVO Design Pack – Exhaust Finishers
The rear, with its integrated tailpipes, is equally confident. Please note: off-road capabilities will be impacted due to amended approach and departure angles.